T-Mobile may soon make an announcement to stop customer exodus
It looks like there was some truth to the rumor about customers leaving T-Mobile after all . The company has reportedly started panicking, after shrugging off concerns about the churn rate — percentage of customers who leave. To stop more customers from switching to a rival, the carrier is expected to announce a new loyalty plan this week.
Free lines aren't cutting it any longer.
The Mobile Report
The plan will not be for everyone and will only be offered to those customers who reveal an intention to cancel lines or ditch
T-Mobile . Not all the customers who threaten to leave will be eligible though.
The plan will be more affordable than Essentials and will carry over all its perks and introduce a new one as an incentive.
The loyalty plan is similar to
It will cost $65 a month for a one-line after-autopay discount and $120 for two lines. Every subsequent line will cost an additional $12 each.
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has learned that T-Mobile will announce a loyalty version of the standard Essentials plan on May 15.The plan will not be for everyone and will only be offered to those customers who reveal an intention to cancel lines or ditch. Not all the customers who threaten to leave will be eligible though.The plan will be more affordable than Essentials and will carry over all its perks and introduce a new one as an incentive.The loyalty plan is similar to AT&T 's Starter plan in a lot of ways, suggesting this rival has perhaps emerged as the biggest threat in recent times.It will cost $65 a month for a one-line after-autopay discount and $120 for two lines. Every subsequent line will cost an additional $12 each.Unless you want only one line, the loyalty plan somehow provides worse value than the Essentials plan currently does. In fact, at the moment, there is an "Essentials 4 Line Offer" going on that lets you have four lines for $100/month. This promo will likely end when the new plan is announced.
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