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Ford CEO Says Its Newest EVs Are Ready for Its "Model T Moment"
Ford CEO Says Its Newest EVs Are Ready for Its "Model T Moment"

Miami Herald

time01-08-2025

  • Automotive
  • Miami Herald

Ford CEO Says Its Newest EVs Are Ready for Its "Model T Moment"

During Ford's second-quarter earnings call with investors on the evening of July 30, Ford CEO Jim Farley revealed that the automaker is set to reveal its new strategy centered around a new line of electric vehicles underpinned by a new platform. In his remarks, Farley said that the future plans would be a "Model T moment," referring to the 120-year-old model that was the world's first mass-produced, affordable car. He hinted at a transformative breakthrough that would help position Ford to sell a new line of electric cars aimed at competing against low-cost Chinese models from known names like BYD. "On Aug. 11, that will be a big day for all of us at Ford. We will be in Kentucky to share more about our plans to design and build a breakthrough electric vehicle and a platform in the U.S.," Farley said. "This is a Model-T moment for us at Ford. A chance to bring a new family of vehicles to the world that offer incredible technology, efficiency, space, and features." In the past, the Ford CEO admitted his admiration for his Chinese competition. Late last year, he revealed on a podcast appearance that he daily drove a Xiaomi SU7 that Ford used for benchmarking, adding that he was having a hard time giving it up. On the earnings call with Wall Street insiders, he acknowledged that Ford is falling behind its East Asian rivals, pegging them as their new competition to beat. Farley noted to the investors and Wall Street insiders listening in that the next EVs developed by its internal California-based "Skunkworks division" are set to be released within "the next year or two - starting," adding that its strategy against its Chinese counterparts "is to go and really push ourselves to radically reengineer and transform our engineering, supply chain and manufacturing process." "We really see, not the global (automakers) as our competitive set for our next generation of EVs, we see the Chinese. Companies like Geely, BYD," Farley said. "That's how we built our vehicle. How we've engineered what kind of supply chain we've used and the kind of low content in our manufacturing." Despite this, Farley's announcement underscores that Ford has yet to make any money selling its electric vehicles. Its internal "Model e" division, which is dedicated solely to EVs, has been hemorrhaging money for several quarters. During Q2 2025, Ford reported that the Model e division lost $1.3 billion, a worse quarter than the division's loss of $1.1 billion just a year earlier. Farley told the Wall Street analysts on July 30 that over the past three years, the automaker saw EV consumer demand and government regulations and support rapidly change, which pushed it to think carefully about its next moves. As part of its new EV strategy, Ford's CEO said it will offer EVs in select body styles in segments where it "can actually make money on EVs." Another part of that strategy is its investment in LFP, or lithium-iron-phosphate batteries -a cheaper, longer-lasting form of EV battery, particularly used in Chinese-market electric vehicles. Starting next year, it plans to build them at the BlueOval Battery Park in Marshall, Michigan, which he touts as "a big advantage for the company." But despite this, Ford feels that its investment in EVs is part of a larger lineup puzzle, which includes gas-powered cars like hybrids and extended range electric vehicles. "We think that's a much better move than a $60,000 to $70,000 all-electric crossover," Farley said. "We think [offering a variety of powertrains] is really what customers are going to want long term, and we're investing a lot in more durable internal combustion engine powertrains." This development feels like a preview of the end result of something that Farley and his Blue Oval engineers have been working on since he and other Ford executives learned of the level of innovation that Chinese automakers were capable of. In a September 2024 profile written by Mike Colias and published by The Wall Street Journal, Farley was described less as a traditional businessman than as a hands-on executive obsessed with his competition. The piece centered around a trip to China in 2023, during which Farley and other Ford executives got the full picture of their Chinese competition. According to the Journal, Farley's fascination with Chinese automakers began when he and Ford CFO John Lawler test-drove an electric SUV made by Changan, Ford's joint venture partner in China. "Jim, this is nothing like before," Lawler said to Farley after the drive, per the Journal. "These guys are ahead of us." In light of the signing of the "Big Beautiful Bill" and its provisions against EVs, Ford's EV announcement comes at an interesting time. Nonetheless, I wonder what kind of vehicle Farley will reveal in Kentucky come August 11. Copyright 2025 The Arena Group, Inc. All Rights Reserved.

Ford touts 'Model-T moment' for EVs to counter China's Geely, BYD
Ford touts 'Model-T moment' for EVs to counter China's Geely, BYD

Nikkei Asia

time31-07-2025

  • Automotive
  • Nikkei Asia

Ford touts 'Model-T moment' for EVs to counter China's Geely, BYD

Ford says it will announce a new EV strategy on Aug. 11, as it positions itself to take on rising Chinese players. © Reuters KENJI KAWASE TOKYO -- Ford Motor is preparing to unveil a new electric vehicle strategy on Aug. 11, aiming to counter the global onslaught of Chinese manufacturers such as Geely and BYD. Jim Farley, the U.S. automaker's CEO, said the announcement will be a "Model-T moment for us at Ford," referring to the company's legacy as the maker of the world's first mass-produced, affordable car.

From shophouse to global hub: Malaysia's automotive journey
From shophouse to global hub: Malaysia's automotive journey

The Star

time13-06-2025

  • Automotive
  • The Star

From shophouse to global hub: Malaysia's automotive journey

Asia's very first automotive assembly activities date back almost one hundred years. The pioneers in local assembly used to be Ford, when in 1926 was incorporated in Singapore as Ford Motor Company of Malaya Ltd. Operating from a small shophouse garage, it began with wheel-fitting and touching up early Model-T kits sourced from Ford England and Canada. A far cry from the state-of-the-art assembly plants that can push out thousands of units a month today. The first fully-fledged automobile assembly plant was set up in Singapore by Ford, with production facilities of completely knocked-down (CKD) vehicles. During the Japanese occupation, the plant was used to produce military trucks. In the post-war years, as newly independent nations began charting their economic futures, industrialisation – and with it, automotive manufacturing – became a natural focus. The Asean blueprint for development post-independence has been largely industrialisation-focused and began to look at reducing their reliance on imported vehicles. Over time, the most critical starting point is to upskill the talent, implement government policies and incentives, and build local infrastructure to support it. The automotive supply chain has grown tremendously, a spark that has ignited investments, skills development, and technology transfers – powering hundreds of thousands of livelihoods. As the supply chain became more embedded, global brands began to eye countries like Thailand, Indonesia, and Malaysia as suitable hubs for regional expansion. Initially manufacturing for the domestic market, post-war economies were flourishing, and mobility was an essential part of this growth. The following decades saw the automotive industry evolve organically, gradually increasing the local content component in alignment with national policies, attracting interest and investment from European and Japanese brands, who saw Asean as an attractive hub for regional expansion. The era of complex automotive supply chains Digitalisation, trading blocs, and supply chain-related technologies gave the world a massive boost when it came to regional integration. Cars were now being built with content from multiple countries, with each component being optimally sourced at the best quality and price from vendors across the region. This allowed for increasingly resilient supply structures, with better flexibility and scalability. Toyota, with its Toyota Production System, pioneered manufacturing and logistical processes that are emulated globally, optimising complex supply chains to clockwork precision. Today, your car could be designed in Japan, made in Malaysia, with tyres from Thailand, brakes made in Indonesia and seats from Vietnam – a truly Asian testament to integration – and Malaysia played the role of quiet architect. Working fantastically together, with each component coming together at the right time and in the right specification on the final assembly line. Domestic or export? Why not both? Export-oriented hubs that also serve the local economy are a great move forward. Jobs created, skills enhanced, technology infusion, and the local market gains access to more advanced cars – the economic benefits multiply. Whilst the world's leading car brands do not originate from Asean, the region remains a strong manufacturing base and a key source of growth, ensuring their significant and enduring presence here. The rise of xEV and China In more recent times, the rapid growth of electrification has shifted the technological focus, attracting big leaps in investment, technology, and upskilling. One cannot talk about electrification without mentioning China. China is integral to electrification. Supported by a thriving local economy, the country has been able to grow the local infrastructure exponentially in developing batteries, their component technologies, and raw material extraction and refinement, and is now the linchpin of critical technologies in the pursuit of a green future. It is a space that is rapidly evolving, too, as governments increasingly view energy transition as a matter of national security and critical industries. New iterations of batteries and platforms continue to leapfrog previously cutting-edge technologies. Can Asean keep up with this pace of evolution? While no one region can match China's scale overnight, Asean's opportunity lies not in direct competition – but in complementing the ecosystem. In a world of shifting alliances, agility and trust matter more than sheer volume. Supply chain interdependencies and geopolitical conditions will make alliances and partnerships a critical, if not essential, pathway to joint prosperity in the region. Asean member countries make up 670 million people, making it the fifth most populous region. Collectively, they produce around 4.5 million cars annually, making it the fifth largest sub-regional market. Global brands recognise the potential, catapulting Asean as a hub for manufacturing, exports, and component supply. Asean's generally trade-friendly policies also make it favourable for manufacturers looking to access markets they otherwise cannot. This cushions the impact of geopolitical tensions, like the tariff wars. Malaysia, Indonesia, and Thailand are well-positioned to capitalise. In the process of building these support networks for car brands, we continue to grow and flourish. Our talent pool, technology and training skills, research and development, and production capabilities continue to expand. From a humble shophouse to regional relevance, Malaysia's journey reflects the power of steady progress. And our future – built on talent, trust, and tenacity – is going strong.

Antiques: Locking up the ol' Model T
Antiques: Locking up the ol' Model T

Yahoo

time06-04-2025

  • Automotive
  • Yahoo

Antiques: Locking up the ol' Model T

To call Palm Springs a "car town" is hardly a misnomer. For years, classic and exotic cars have been hot commodities throughout the Coachella Valley. Vintage auto dealerships thrive here, car shows are frequent and giant locally hosted vehicle auctions attract bidders from around the globe. And, of course, with all that come some issues. Catalytic converter thefts have increased by triple digits over the last few years, and several hundred cars per year are swiped off Palm Springs streets. No doubt the valley-wide numbers are even higher. Still, it's hardly a new problem. Anti-theft devices date back to the Model-T days, and it just so happens we now have a couple of those in stock. Let's do some remembering. It's entirely possible, maybe even likely, that someone in your family tree owned a Model T. Introduced in 1908 by the visionary if controversial Henry Ford, his idea was to provide reliable motorized transportation to the masses. In 1909, a Model T was priced at $825, but six years later economies of scale had brought that down to a remarkable $260 (about $4,700 in today's terms). Not surprisingly, it was a huge success. More than 15 million were sold over the years, making it the bestselling car of all time until Volkswagen knocked it off the top spot in 1972. By 1928, competitors to the Model T were closing in, so Ford did it again by introducing the Model A. That car offered a much wider series of options at a range of price points, and by 1932 nearly five million had been sold. It also pioneered many new features that became standard equipment over the years, including such things as rear view mirrors and safety glass windshields. Despite the ubiquity of both the Model A and T, or perhaps because of it, auto theft was an early concern. To combat the crime, security companies developed auto boots that affixed to the car's wheels and prevented movement. These were sturdy affairs made of steel and locked into place with a key — very much like those used today. Most included a small brass plaque trumpeting the manufacturer's name and other information. Because the Model T was often a buyer's very first car, he or she would become very attached to it, adding a range of aftermarket accessories to personalize their ownership. And purchasing an auto boot was thought to be a good way to secure their investment. While not the most charming of automobile collectibles, early auto boots like those pictured here certainly anticipated the wave of car thefts to come. Back then, the problem was a fraction of what it is today but the impulse to keep one's car safe was just as relatable. And insofar as more than 50,000 Model Ts are still on the road (some estimates are as high as 100,000), perhaps these old auto boots still have some utility left in them. You might even need one yourself. Mike Rivkin and his wife, Linda, are long-time residents of Rancho Mirage. For many years, he was an award-winning catalogue publisher and has authored seven books, along with countless articles. Now, he's the owner of Antique Galleries of Palm Springs. His antiques column appears Sundays in The Desert Sun. Want to send Mike a question about antiques? Drop him a line at info@ This article originally appeared on Palm Springs Desert Sun: Antiques: Locking up the ol' Model T

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