3 days ago
Maharishi & Birkenstock's Mogami Terra Tech Sandal Gets a "Military-Grade Construction"
Maharishihas brought its military-inspired language toBirkenstock's Mogami Terra model, drawing references from design technologies introduced by the U.S. Army in the 1960s. The campaign, shot by London-born photographer Tyrone Lebon, shows the model across outdoor and urban environments to highlight the shoe's versatility and functional design features.
Central to the design is the all-new feature inspired by the M.A.L.I.C.E. (Modified All-Purpose Lightweight Individual Carrying Equipment) system, boasting a detachable crossbody strap and a double carabiner to facilitate easy carrying for barefoot breaks and stowing for travel. For added utility, the Mogami Terra Tech's straps feature a quick-release buckle with a combination of suede and nylon webbing. On the bottom, molded polyurethane sole offers an all-weather upgrade to Birkenstock's signature anatomical footbed.
Along with a sculpted footbed and technical embellishments at the strap, the collaborators additionally offer split-toe tabi socks in two colorways for cross-climate wear. In olive and black, the collection will also include the BIRKENSTOCK MAHARISHI M.A.L.I.C.E. backpack, featuring 3D external pouches, hidden side pockets, and an expandable design for up to 50% extra height extension. Additionally, the bag boasts quilted lining, suspended laptop pocket, and quick-release buckles.
The Maharishi x Birkenstock collection will launch on May 30 at theMaharishiandBirkenstcokweb stores, as well as at Maharishi's London and New York locations.
