Maharishi & Birkenstock's Mogami Terra Tech Sandal Gets a "Military-Grade Construction"
Maharishihas brought its military-inspired language toBirkenstock's Mogami Terra model, drawing references from design technologies introduced by the U.S. Army in the 1960s. The campaign, shot by London-born photographer Tyrone Lebon, shows the model across outdoor and urban environments to highlight the shoe's versatility and functional design features.
Central to the design is the all-new feature inspired by the M.A.L.I.C.E. (Modified All-Purpose Lightweight Individual Carrying Equipment) system, boasting a detachable crossbody strap and a double carabiner to facilitate easy carrying for barefoot breaks and stowing for travel. For added utility, the Mogami Terra Tech's straps feature a quick-release buckle with a combination of suede and nylon webbing. On the bottom, molded polyurethane sole offers an all-weather upgrade to Birkenstock's signature anatomical footbed.
Along with a sculpted footbed and technical embellishments at the strap, the collaborators additionally offer split-toe tabi socks in two colorways for cross-climate wear. In olive and black, the collection will also include the BIRKENSTOCK MAHARISHI M.A.L.I.C.E. backpack, featuring 3D external pouches, hidden side pockets, and an expandable design for up to 50% extra height extension. Additionally, the bag boasts quilted lining, suspended laptop pocket, and quick-release buckles.
The Maharishi x Birkenstock collection will launch on May 30 at theMaharishiandBirkenstcokweb stores, as well as at Maharishi's London and New York locations.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
2 days ago
- Forbes
Birkenstock Unveils New Florida Sandal For Spring/Summer 2025
Arizona shoe from Birkenstock Spring/Summer 2025 Courtesy of Birkenstock When it comes to footwear, few brands are as iconic as the German company Birkenstock. They have become a staple for many and can be dressed up or down to suit most occasions. This summer, celebrating its rich archive, Birkenstock has launched a new version of the timeless three-strap Florida sandal. Originally designed by Karl Birkenstock in 1981, this latest offering remains true to its heritage by combining craftsmanship with functionality. In addition to being unisex, the Birkenstock Florida offers a new silhouette that's both contemporary and classic, and is available in fresh colorways, featuring nubuck leather and vegan alternatives. Birkenstock sales are rising due to strong customer demand, and according to WWD, the company posted second-quarter double-digit revenue growth across operating regions. Birkenstock stated that sales in this quarter were helped by double-digit unit growth and a mid-single-digit growth in ASP (average selling price). They also noted that sales of their clogs (closed-toe shoes), which grew at more than twice the pace of the group average in the first quarter, continued to outpace the strong double-digit growth of sandals. Tariff uncertainty, however, is likely to lead to higher prices, but the CEO of Birkenstock, Oliver Reichert, stated that they will navigate these uncertain times from a position of strength. 'We expect that the tariff situation may create a unique shift in consumer behavior in the footwear category with a split between the few brands, like Birkenstock, who manage strong brand equity through relative scarcity and those who distribute their products with less discipline and pricing integrity,' said Reichert. In recent years, the Florida style has been available as a limited-edition shoe from Birkenstock's premium line '1774', named after the year the company was founded. The style has been reinterpreted in unexpected materials, including pastel-colored suede, embossed leather, faux snakeskin, and transparent PVC. Florida shoe from Birkenstock Courtesy of Birkenstock Unlike the two-strap Arizona, the Florida is characterized by having an elegant three-strap shape. For Spring/Summer 2025, it will become a permanent part of the Birkenstock collection, available in shades such as Pure Sage and Sandcastle, which are ideal for the summer season. Options of the Florida sandal include leather, Birki-Flor (a durable synthetic material used by Birkenstock as an alternative to leather), and Flex Vegan materials in various colors. To round off the broad offering, a bold Papillio Florida Platform in lightweight EVA material adds a playful and youthful touch, bringing an edge to the existing lineup. There is also a premium version of this shoe: the Florida Exquisite, adorned with the newly introduced half-moon-shaped D-buckle in gold and sporting fully leather-lined footbeds. At its core, drawing on over 250 years of shoemaking expertise, Birkenstock remains rooted in refined craftsmanship and lasting functionality, with an anatomically shaped footbed that is the hallmark of the brand, providing comfort for all-day wear. Their new Florida style offers a fresh aesthetic, adding to a footwear family that has become so popular that it is now, for many, an integral part of everyday life. For alternative summer shoe options, Spring/Summer 2025 offers a variety of styles that will keep your feet looking stylish throughout the season. On the catwalk, we saw a diverse range, including clogs, flip-flops, and pumps in various shapes and finishes, from classic to quirky, catering to all tastes. For ultimate comfort, flip-flops and sliders are an obvious choice. As high-end designers reinvent this classic footwear, they're no longer restricted to poolside attire, and if styled correctly, they're welcomed into the urban landscape. This summer, luxury brands such as The Row, Miu Miu, Versace, and Dior have all released different versions of the humble flip-flop with various heel heights. Burberry High Summer 2025 shoe Courtesy of Burberry Highlights at Chloe's runway collection included flip-flop-style jelly shoes, wedge sandals, and peep-toe pumps—some flat and some with a kitten heel, featuring thin straps that extend up the ankle. Fendi's offerings included low mules, leather slides and embellished thongs (some with delicate floral detailing). Chanel showcased stylish platform sandals, and Gucci's slides presented logos, including the interlocking G slide sandal and the slide sandal with a horsebit, in a rendition of the nineties logomania trend. Scholl Spring Summer 2025 Courtesy on Scholl Nike Calm Flip Flop Women's Courtesy of JD Sports Ballet shoes have continued to inspire designers this season. On the catwalk for Spring/Summer 2025, we saw ballet pumps in various finishes, which have become a firm favorite due to their comfort and versatility. This slimmer silhouette is also evident across various men's summer shoes, including trainers. Some ballet pump designs, like the original ballet shoe, are flat and made of satin, evoking a chic dance aesthetic. Other versions, however, include heels, open-toe and lace-up ribbon ties. Brands such as Burberry, Toteme, and Proenza Schouler featured ankle ties in their Spring/Summer 2025 sandals. Ferragamo's lace-up ballet shoes, their satin-trimmed leather pumps and heeled sandal versions in particular, have caught the eye of many fashion editors and been dubbed by some the "it shoe" of the season for their versatility and comfort. Clogs (closed and open-toe) were also heavily featured at many design houses this summer, including at Chloe (with platforms), Hermès, Miu Miu, and Zimmermann. These are essentially a unisex bohemian shoe style rooted in comfort, with a rigid sole made of wood, cork and other materials. The Italian brand Scholl has been a pioneer in this sector since its inception in 1899, and has revamped the collection this season with new styles. The Pescura, first introduced in 1956, is now available in new finishes and features in various heel heights. This shoe is handmade by an artisanal, family-owned Italian business, showcasing a passion for craftsmanship, the use of high-quality materials, and a dedication to providing enduring, genuine comfort. Scholl has also collaborated with Balenciaga to produce a collection of heels, as well as clogs and sandals in various styles for both men and women, along with some pool sliders. Scholl Spring/Summer 2025 Courtesy of Scholl Like Birkenstock, Scholl shoes are orthopedic, meaning they are committed to crafting footwear that not only complements various lifestyles but also promotes foot health. Their unique designs have stood the test of time, and with the current aesthetic shift we are experiencing towards individuality and wellness, it would seem that they're very much in vogue and here to stay.
Hypebeast
2 days ago
- Hypebeast
Maharishi & Birkenstock's Mogami Terra Tech Sandal Gets a "Military-Grade Construction"
Maharishihas brought its military-inspired language toBirkenstock's Mogami Terra model, drawing references from design technologies introduced by the U.S. Army in the 1960s. The campaign, shot by London-born photographer Tyrone Lebon, shows the model across outdoor and urban environments to highlight the shoe's versatility and functional design features. Central to the design is the all-new feature inspired by the M.A.L.I.C.E. (Modified All-Purpose Lightweight Individual Carrying Equipment) system, boasting a detachable crossbody strap and a double carabiner to facilitate easy carrying for barefoot breaks and stowing for travel. For added utility, the Mogami Terra Tech's straps feature a quick-release buckle with a combination of suede and nylon webbing. On the bottom, molded polyurethane sole offers an all-weather upgrade to Birkenstock's signature anatomical footbed. Along with a sculpted footbed and technical embellishments at the strap, the collaborators additionally offer split-toe tabi socks in two colorways for cross-climate wear. In olive and black, the collection will also include the BIRKENSTOCK MAHARISHI M.A.L.I.C.E. backpack, featuring 3D external pouches, hidden side pockets, and an expandable design for up to 50% extra height extension. Additionally, the bag boasts quilted lining, suspended laptop pocket, and quick-release buckles. The Maharishi x Birkenstock collection will launch on May 30 at theMaharishiandBirkenstcokweb stores, as well as at Maharishi's London and New York locations.
Yahoo
2 days ago
- Yahoo
Memorial Day ceremony marks 'solemn' remembrance for military fallen
Gathered beneath a large tent Monday, dozens of area residents marked Memorial Day at Sandyvale Memorial Gardens and Conservancy continuing a generations-long tradition in the city of Johnstown. 'I ask you to find meaning in your life for those who gave all in service of our country,' retired U.S. Army Col. Jeff Pounding said. He served as this year's keynote speaker on the hallowed grounds which previously served as a cemetery and had Revolutionary and Civil War-era soldiers interred there. Pounding is a decorated service member who told the crowd that Memorial Day is a 'solemn' occasion for him in which communities come together to commemorate the valor of those who gave their lives for their country. Dozens of people attended the event on the cool May morning, including several veterans from nearly every branch of the military. James A. Clark was one of those people. He served in the U.S. Army during the Vietnam War and said after the ceremony that Memorial Day is a reminder to him that people of all races and creeds have allied in defense of the United States and paid the ultimate price in doing so. Clark has attended the Johnstown event for decades, having started when he was a boy and his father, James. F. Clark, a U.S. Merchant Marine, would take him. 'Very inspirational,' he said. James Dudley, who served with the U.S. Marine Corps from 1968 to 1981, arrived shortly after the ceremony concluded but still wanted to pay his respects. 'These are all my brothers,' he said. 'The ones who didn't come home.' Memorial Day is an emotional day for Dudley, who said he always pays tribute to the fallen. Other speakers during the day including state Sen. Wayne Langerholc, R-Richland Township, and Jason Minor, Junior Vice Commander of the Sons of Union Veterans of the Civil War. 'We can truly never thank those that died in the line of duty so that we can remain free,' Langerholc said. He also told the crowd the story of U.S. Marine Corps Staff Sgt. Phillip Langerholc, his great uncle, who served during World War II. The elder Langerholc died in combat while fighting in the Pacific Theater, and the senator has the last letter his relative sent home before perishing. Wayne Langerholc said reading that letter and speaking Monday were earnest reminders of the price of freedom. Minor read Gen. John A. Logan's General Orders No. 11, otherwise known as the Memorial Day Order. Logan issued the directive on May 5, 1868, writing that the end of May would be reserved for 'the purpose of strewing with flowers or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion and whose bodies now lie in almost every city, village and hamlet churchyard in the land.' 'In this observance no form or ceremony is prescribed, but posts and comrades will in their own way arrange such fitting services and testimonials of respect as circumstances may permit,' Minor read. Diana Kabo, president of the Sandyvale Cemetery Association Inc. and memorial gardens, said the Johnstown community has gathered at Sandyvale since 1886 when the holiday was formerly known as Decoration Day. Joshua Byers is a reporter for The Tribune- Democrat. Follow him on Twitter @Journo_Josh.
