Latest news with #MohamedMegahed
Campaign ME
15-05-2025
- Business
- Campaign ME
Aleph expands Spotify partnership to manage global ad sales in 80+ markets
Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, one of the world's most popular audio streaming subscription services, have expanded their existing partnership, making Aleph Spotify's advertising sales partner in more than 80 markets and providing access to more than 20.000 advertisers. The new partnership brings Aleph's comprehensive suite of services – including local media sales, payment solutions, creative support, and performance-driven automation – to effectively monetise Spotify's advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify's ad solutions across more than 80 markets. Mohamed Megahed, Managing Director MENAT at Aleph, said, 'We are thrilled to partner with Spotify on a global scale. We are especially happy about our new partnership in Turkey and proud about our continued partnership with Spotify in MENAT since 2018, now covering 13 markets including Turkey, Saudi Arabia, United Arab Emirates, Egypt, Morocco, Kuwait, Qatar, Tunisia, Algeria, Oman, Bahrain, Lebanon and Jordan.' He added, 'Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership.' Spotify advertising Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure and get clear results on Spotify's ad platform. Spotify's efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry. Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities, new first-party and third-party measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimise and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective. Aleph has been a trusted partner to Spotify since 2013, when the initial partnership started with four countries. Benefits for advertisers working with Spotify Ads Manager through Aleph Aleph's teams will have access to Spotify's Ads Manager to guide advertisers and agencies to leverage the platform's full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting to provide advertisers and brands with unique opportunities to connect with their target audience when they're highly engaged and help reach their marketing goals. Benefits for advertisers include: Access to Spotify's ad formats: Advertisers will be able to utilise Spotify's unique audio and video ad formats to craft engaging campaigns. Spotify recently introduced new ad formats available on Ads Manager, including Canvas and Opt-in Video . These new formats reimagine what ads on Spotify can be and how advertisers can engage with people through sight and sound. Objective-based buying: The Ads Manager will allow advertisers to choose goals like reach, impressions, clicks, or video views for highly targeted campaigns. Spotify recently announced new outcome-based objectives to help advertisers of all sizes create, optimize, and measure their Spotify campaigns, including a new App Installs objective and a new Website Traffic Objective. Lower costs: Flexible daily or lifetime budgets make Spotify advertising more accessible and cost-effective for partners thanks to Aleph's campaign management. Sam Bevan, Global Head of Emerging and Scaled at Spotify, said, 'As we continue to grow our ads business, I'm excited to share that we've partnered with Aleph in order to streamline our operations, offer better solutions to advertisers and scale our business more efficiently.' Bevan concluded, 'With the launch of our more automated solutions and Aleph's exceptional global network and deep local expertise, we're now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals.'
Zawya
15-04-2025
- Business
- Zawya
Uber Advertising expands in Saudi Arabia, unlocking new opportunities for brands with Aleph partnership
Riyadh, Saudi Arabia – Uber is revolutionizing advertising in Saudi Arabia by launching Journey Ads. To support this expansion, Uber is partnering with Aleph, the global network of digital experts, to sell its advertising solutions to local brands and agencies. Advertisers in Saudi Arabia can now engage with consumers through the Uber app. Journey Ads engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention. Uber Advertising offers brands a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. Ads are delivered to the right audience at the right moment, maximizing their impact. Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads. Aleph, known for helping global digital platforms scale in new markets, will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way. 'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.' "We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey," said Mohamed Megahed, Managing Director for MENAT at Aleph. Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's unique audience engagement capabilities to drive results. About Uber Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities. About Aleph Aleph is a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem in 150+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through sales partnerships with 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) Aleph empowers businesses and communities in fast-growing markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts. Digital Ad Expert, Aleph's premier education platform, is dedicated to delivering top-tier learning programs. Offering certifications for individuals and custom-tailored solutions for businesses, governments and inter-governmental organisations such as UNESCO and DCO, Digital Ad Expert ensures comprehensive and effective education initiatives for all. Aleph's newest offering, Localpayment by Aleph, is a fast growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by enabling collections, pay-in and payout solutions for a wide range of verticals combining first class digital advertising solutions with seamless local payment capabilities.
Zawya
15-04-2025
- Business
- Zawya
Uber Advertising expands in Saudi Arabia
Riyadh, Saudi Arabia – Uber is revolutionizing advertising in Saudi Arabia by launching Journey Ads. To support this expansion, Uber is partnering with Aleph, the global network of digital experts, to sell its advertising solutions to local brands and agencies. Advertisers in Saudi Arabia can now engage with consumers through the Uber app. Journey Ads engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention. Uber Advertising offers brands a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. Ads are delivered to the right audience at the right moment, maximizing their impact. Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads. Aleph, known for helping global digital platforms scale in new markets, will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way. 'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.' "We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey," said Mohamed Megahed, Managing Director for MENAT at Aleph. Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's unique audience engagement capabilities to drive results. About Uber Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 58 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities. About Aleph Aleph is a global network of digital experts and technology driven solutions that enables the growth of the digital ecosystem in 150+ countries, connecting over 26,000 advertisers with over 3 billion consumers. Through sales partnerships with 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) Aleph empowers businesses and communities in fast-growing markets by building and supplying proprietary technologies with localized solutions, offering local teams of industry and platform experts. Digital Ad Expert, Aleph's premier education platform, is dedicated to delivering top-tier learning programs. Offering certifications for individuals and custom-tailored solutions for businesses, governments and inter-governmental organisations such as UNESCO and DCO, Digital Ad Expert ensures comprehensive and effective education initiatives for all. Aleph's newest offering, Localpayment by Aleph, is a fast growing Payment Service Provider (PSP) in Latin America, transforming the digital landscape by enabling collections, pay-in and payout solutions for a wide range of verticals combining first class digital advertising solutions with seamless local payment capabilities. Contacts Uber: press@ / uber@
Campaign ME
15-04-2025
- Business
- Campaign ME
Uber partners with Aleph to launch Journey Ads in KSA
Uber has launched its Journey Ads offering in Saudi Arabia. The expansion is supported by digital advertising solutions company Aleph, who will navigate the sales of the new advertising solutions to local brands and agencies. Journey Ads aims to engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. With the availability of this inventory, advertisers in Saudi Arabia can now engage with consumers through the Uber app. Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention. Advertisers also have the freedom to pick from a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. The ads aim to be delivered to the right audience at the right moment. 'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.' Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads. Aleph will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way. 'We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey,' said Mohamed Megahed, Managing Director for MENAT at Aleph. Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's audience engagement capabilities to drive results.
Zawya
23-03-2025
- Business
- Zawya
Mediam Group by Aleph appointed as an official media sales representative of Google Advertising in Egypt
Mediam Group by Aleph makes digital advertising more seamless and efficient than ever before by providing support, training and education on Google Ads for businesses in local languages with Google Advertising in Egypt Cairo: Mediam Group, part of Aleph, a dynamic network of global digital experts and technology-driven solutions that enables the growth of the digital ecosystem, today announced that it has been selected as an official media sales representative of Google Ads in Egypt. The partnership will offer additional on-the-ground support for many businesses in the country through Mediam Group by Aleph, with Google continuing its direct management of a number of clients. This will help more digital advertising agencies and brands to grow their businesses through dedicated local support. Following successful partnerships in Iraq and Morocco, this expansion into Egypt further solidifies Aleph and Mediam Group's commitment to supporting businesses across the Middle East and North Africa region. Google Ads helps businesses reach billions of potential customers while they're searching for information, products and services online across Google's products and network. Commenting on the partnership, Hisham El Nazer, Google's Country Director in Egypt, said 'We are thrilled to offer Egyptian businesses additional support through our partnership with Mediam Group by Aleph. We hope this helps more businesses to thrive and reach their audiences through dedicated education & solutions'. 'We're excited to launch Mediam Group by Aleph in Egypt with a dedicated team of expert consultants on all things Google Ads, to offer on-ground support for advertisers and agencies. Our certified, local Google Ads professionals are committed to scaling the business and fulfilling our mission of growing our partnership with Google to better serve brands and agencies in Egypt' explained Nermin Girgis, Google Global Partner Director at Mediam Group by Aleph. 'Aleph (formerly Connect Ads) is excited to announce the expansion of its partnership with Google in Egypt through Mediam Group by Aleph, further solidifying Aleph's 20-years legacy. This milestone strengthens our commitment to accelerating digital growth in key markets, building on our success in Morocco and Iraq, where we have empowered businesses with cutting-edge digital solutions. This expansion reinforces our dedication to the region, our partners, and our clients.' said Mohamed Megahed, Managing Director MENAT at Aleph. 'Egypt is a dynamic and fast-evolving market, with over 60% of its population under the age of 30 and boasting an ambitious vision for full digital transformation under Egypt Vision 2030. We are committed to providing businesses with the right tools, expertise, and strategies to amplify their digital impact. We deeply appreciate Google's trust in our vision and we look forward to creating even greater value together,' added Mohamed Megahed, Managing Director MENAT at Aleph. About Mediam Group by Aleph Mediam Group was founded by LDM Holding in 2021, to support advertisers with dedicated and experienced local teams in LATAM to optimize their Google Ads accounts & campaigns across all platforms. Mediam Group has now grown to be a part of the Aleph Group as Aleph's dedicated Google Ads sales representative in Bangladesh, Cambodia, Iraq, Morocco, Nepal & now Egypt. Mediam's purpose is to unlock and drive incremental economic growth. For more information, please visit and to learn more about Mediam's full capabilities in each region. About Aleph Aleph is a global network of digital experts innovating at the Intersection of media and payments. The company connects 60+ leading digital media platforms (including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others) across 150+ countries, enabling 26,000 advertisers to engage over 3 billion consumers. Localpayment, Aleph's fintech subsidiary, integrates media sales and payment service processing capabilities into a powerful solution for seamless global expansion for its clients while Digital Ad Expert is a premier education platform and offers certifications for individuals and custom-tailored solutions for businesses and governments, NGOs and IGOs such as UNESCO. Press Contacts Mayada Ashraf
