Uber partners with Aleph to launch Journey Ads in KSA
Uber has launched its Journey Ads offering in Saudi Arabia. The expansion is supported by digital advertising solutions company Aleph, who will navigate the sales of the new advertising solutions to local brands and agencies.
Journey Ads aims to engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. With the availability of this inventory, advertisers in Saudi Arabia can now engage with consumers through the Uber app.
Uber's ad formats offer both static display ads and engaging video ads, enabling advertisers to drive awareness and engagement at key moments of consumer attention.
Advertisers also have the freedom to pick from a variety of targeting capabilities, including contextual relevance based on trip details, time of day, and user preferences. The ads aim to be delivered to the right audience at the right moment.
'We're excited to introduce Uber Advertising in Saudi Arabia, offering brands a new way to connect with consumers during their journeys,' said Paul Wright, Head of Uber Advertising International. 'With Journey Ads, we offer local advertisers in KSA a premium and brand-safe space to reach audiences at a time when they are most attentive. The partnership with Aleph aligns with Uber Advertising's broader mission to enable real-time, high-impact brand connections with consumers.'
Brands will also have the opportunity to personalise relevant content according to a user's past trips and orders. Uber riders can still set their ad preferences and opt out of certain personalised ads.
Aleph will act as Uber's official sales partner for advertising in Saudi Arabia. This collaboration will enable advertising agencies and local businesses to take advantage of Uber's ad placements, reaching highly engaged users in a seamless and non-disruptive way.
'We are proud to expand our partnership with Uber and bring its unique advertising solutions to the MENAT region, namely in the Kingdom of Saudi Arabia. This is a milestone moment for on-the-move digital advertising, connecting brands with consumers in this dynamic and growing market. At Aleph, we're passionate about facilitating these connections, and this collaboration with Uber allows us to make our mark together from the very beginning of the consumer journey,' said Mohamed Megahed, Managing Director for MENAT at Aleph.
Uber's Journey Ads have already been launched in markets globally, where advertisers have leveraged the platform's audience engagement capabilities to drive results.
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