Latest news with #MohammedSaleh
Campaign ME
21-05-2025
- Business
- Campaign ME
Daftra launches first brand awareness campaign with Kijamii
Daftra, an Saudi-based ERP platform, has launched its first official brand awareness campaign to reintroduce itself not just as a finance tool, but as a comprehensive, end-to-end business management solution. Developed in partnership with Kijamii, the campaign aims to reshape public perception and drive awareness of Daftra's full capabilities across sales, invoicing, HR, inventory, and beyond. The strategy was built around a core insight: while Daftra had strong brand equity in the finance category, many potential users weren't aware of the full range of tools available on the platform. To bridge that gap, the campaign focused on relatable personas and everyday business scenarios, designed to resonate with entrepreneurs, managers, and business owners navigating operational complexities. Through comedic every-day office challenges, such as logging overtime, raising requests and more, Daftra positions itself as the ultimate solution to business operations. The result was a series of three hero videos and corresponding 30-second cutdowns, each showcasing how Daftra simplifies various aspects of work life – delivered through humour, authenticity, and clear product storytelling. Distributed across YouTube and social media, the campaign leveraged high-visibility platforms to maximise awareness, reaching over 10 million views on YouTube alone within weeks of launch. 'Our mission was to create a campaign that's product-focused without being overly technical,' said Moataz El-Zeidy, Associate Creative Director at Kijamii. 'By telling real, everyday stories through a culturally relevant lens, we helped shift the perception of Daftra from a niche finance tool to an indispensable platform for running a business.' 'This campaign marks a pivotal moment in Daftra's journey as a leading technology brand,' said Mohammed Saleh, Head of Marketing at Daftra. 'Our goal was not just to boost awareness, but to reshape the way people perceive ERP platforms. Daftra is more than a software – it's a comprehensive ecosystem built to power the growth of modern businesses. With Kijamii's creative excellence, we've delivered a message that reflects our scale, ambition, and commitment to innovation.' The campaign ran over a three-month period, with upcoming phases focused on deeper product education and user onboarding. Early feedback reflects strong positive sentiment, particularly around how the campaign successfully broadened understanding of Daftra's complete service offering. Credits: A Kijamii Creative Production Group Account Director: Yara Ali Account Director: Dalia Ashraf General Manager: Ahmed El Gendy ECD: Zeyad Salem ACD: Moataz M. El-Zeidy Senior Copywriter: Ayman Al Naqeeb Art Director: Eslam El-shaer Studio Manager: Marwan Soliman Animator: Yomna Salah Colorist: Hisham Ammar Director: Omar Boray DP: Muhammed Ebrahim Production Designer: Ahmed Shabaan Stylist: Amna el Shandawely Executive Producer: Ahmed Ezzat Producer: Aya Diab Head of Production: Waleed Abdelsalam Production Manager: Ahmed Essam Line Producer: Monica Assistant Producer: Kareem Mahmoud Post Producer: Hisham Junior
Gulf Today
16-05-2025
- Health
- Gulf Today
Gaza rescuers say 82 killed in Israeli strikes since midnight
Gaza's civil defence agency said on Friday that 82 people had been killed in Israeli strikes on the Palestinian territory since midnight. "The number of martyrs killed in Israeli shelling targeting civilian homes in the northern Gaza Strip between midnight and early this morning has risen to 50... Our teams are still working in those areas," civil defence official Mohammed al-Mughayyir told AFP. Israeli tanks near the Israel-Gaza border on May 15. Reuters A doctor at the Indonesian Hospital in the northern city of Beit Lahia, who requested anonymity, told AFP that 30 dead and dozens of wounded, mostly children and women, had arrived at the hospital. Mohammed Saleh, acting director of Al-Awda Hospital in Jabalia, told AFP that the hospital had received five dead and "more than 75 injured" as a result of the bombardment. Demonstrators protest against the US and Israel and in support of Palestinians in Gaza, in Cairo, on May 15. Reuters "The Israeli occupation bombed the house next to mine, hitting it directly while its residents were inside," Yousef Al-Sultan, 40, from the al-Salatin area, west of Beit Lahia, told AFP, reporting "air strikes, artillery shelling and gunfire from quadcopter drones." "There is a massive wave of displacement among civilians. Fear and panic grip us in the middle of the night," he said. Agence France-Presse
Sharjah 24
16-05-2025
- Health
- Sharjah 24
Gaza: 50 killed in Israeli strikes since midnight
Details of the attacks Civil defence official Mohammed al-Mughayyir stated, "The number of martyrs killed in Israeli shelling targeting civilian homes in the northern Gaza Strip between midnight and early this morning has risen to 50. Our teams are still working in those areas." Hospital reports A doctor at the Indonesian Hospital in Beit Lahia, who wished to remain anonymous, reported that 30 dead and numerous wounded, primarily children and women, had been admitted. Additionally, Mohammed Saleh, acting director of Al-Awda Hospital in Jabalia, confirmed receiving five deceased and over 75 injured due to the bombardment. Eyewitness accounts Yousef Al-Sultan, a resident from the al-Salatin area, recounted, "The Israeli occupation bombed the house next to mine, hitting it directly while its residents were inside." He described experiencing "air strikes, artillery shelling, and gunfire from quadcopter drones." Rising displacement and fear Al-Sultan noted a significant wave of displacement among civilians, stating, "Fear and panic grip us in the middle of the night."
The Sun
16-05-2025
- Health
- The Sun
Gaza rescuers say 50 killed in Israeli strikes since midnight
GAZA CITY: Gaza's civil defence agency said Friday that 50 people had been killed in Israeli strikes on the Palestinian territory since midnight. 'The number of martyrs killed in Israeli shelling targeting civilian homes in the northern Gaza Strip between midnight and early this morning has risen to 50... Our teams are still working in those areas,' civil defence official Mohammed al-Mughayyir told AFP. A doctor at the Indonesian Hospital in the northern city of Beit Lahia, who requested anonymity, told AFP that 30 dead and dozens of wounded, mostly children and women, had arrived at the hospital. Mohammed Saleh, acting director of Al-Awda Hospital in Jabalia, told AFP that the hospital had received five dead and 'more than 75 injured' as a result of the bombardment. 'The Israeli occupation bombed the house next to mine, hitting it directly while its residents were inside,' Yousef Al-Sultan, 40, from the al-Salatin area, west of Beit Lahia, told AFP, reporting 'air strikes, artillery shelling and gunfire from quadcopter drones.' 'There is a massive wave of displacement among civilians. Fear and panic grip us in the middle of the night,' he said.
The Sun
16-05-2025
- Health
- The Sun
Israeli Strikes Kill 50 in Gaza Overnight, Say Officials
GAZA CITY: Gaza's civil defence agency said Friday that 50 people had been killed in Israeli strikes on the Palestinian territory since midnight. 'The number of martyrs killed in Israeli shelling targeting civilian homes in the northern Gaza Strip between midnight and early this morning has risen to 50... Our teams are still working in those areas,' civil defence official Mohammed al-Mughayyir told AFP. A doctor at the Indonesian Hospital in the northern city of Beit Lahia, who requested anonymity, told AFP that 30 dead and dozens of wounded, mostly children and women, had arrived at the hospital. Mohammed Saleh, acting director of Al-Awda Hospital in Jabalia, told AFP that the hospital had received five dead and 'more than 75 injured' as a result of the bombardment. 'The Israeli occupation bombed the house next to mine, hitting it directly while its residents were inside,' Yousef Al-Sultan, 40, from the al-Salatin area, west of Beit Lahia, told AFP, reporting 'air strikes, artillery shelling and gunfire from quadcopter drones.' 'There is a massive wave of displacement among civilians. Fear and panic grip us in the middle of the night,' he said.
