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Morocco World
02-04-2025
- Business
- Morocco World
Historic Roots, Modern Heights: The Essence of Rabat-Sale-Kenitra
Rabat – In the northwestern part of Morocco lies the region of Rabat-Sale-Kenitra, a place that beautifully encapsulates the coexistence of old-world charm and modern energy. Home to all three cities and their surroundings, this region tells a vivid story of contrasts. The region is the textbook definition of where modernity and tradition interact. The juxtaposition comes alive through cutting-edge infrastructure and innovation effortlessly intertwined with cultural artifacts and historical legacy. From the bustling streets of Morocco's capital to the serene coastal charm of Kenitra and the artisanal heritage of Sale, this region is the epitome of the country's diversity. The journey through Rabat-Sale-Kenitra unfolds a narrative of balance, progress, and preservation. It also stands as a testimony to how modernity and tradition are not only compatible but complementary. Rabat: a city of contrasts At the heart of this region's dynamic character stands Rabat, Morocco's distinguished capital. Often called the 'City of Light,' it is a place where the old and new collide in ways that transcend the ordinary. An intriguing historical tidbit for enthusiasts is that the name 'Rabat' is derived from the Arabic word الرباط (a-Ribāṭ), meaning Islamic fortification. The full term, رباط الفتح (Ribāṭu al-Fatḥ), translates to 'fortress of conquest' or 'stronghold of victory', a title bestowed by the Almohads when they established the city as a naval base in the year 1170. A hub of business and culture, it offers visitors and residents a glimpse into Morocco's progressive aspirations and its reverence for a history that has withstood the test of time. The modern side of Rabat is evident in its sleek business districts like Hay Riad, Agdal, Souissi, and others. Home to corporate headquarters, luxury apartments, villas, and coworking spaces, this area exemplifies Rabat's growing role as a hub for international enterprise and innovation. These districts are home to some of the city's finest dining spots, trendy cafes, and green spaces, offering a snapshot of contemporary urban life. With tree-lined streets, boutique shops, and bustling cafes, they attract a young, cosmopolitan crowd. Their development mirrors Rabat's changing social fabric, with a unique touch of convenience and leisure in one dynamic setting. Rabat's train stations, Gare Rabat Ville and Gare Rabat Agdal, stand as clear symbols of the city's drive for modernization, serving as a key hub in Morocco's high-speed rail network, the TGV. This architectural masterpiece not only links Rabat with other major cities like Casablanca and Tangier but also represents the country's dedication to technological advancement. Traveling by TGV (high-speed train) offers a smooth experience, effortlessly connecting cities and allowing travelers to reach their destinations in the blink of an eye. Adding to the city's evolving skyline is the near completion of the Mohammed VI Tower. At 250 meters, this towering structure is set to become Africa's tallest building, visible from up to 50 kilometers away. With over 100,000 square meters of floor space, the tower sits atop a podium, evoking the image of a rocket poised for launch, further solidifying Morocco's place in the global landscape of innovative architecture. Yet, for all its contemporaneity, Rabat's essence is firmly anchored in history. The city's medina, a UNESCO World Heritage Site, is a labyrinth of narrow alleys, bustling souks, and colorful artisan workshops. Here, centuries-old traditions are brought back to life through handcrafted goods, aromatic spices, and lively exchanges between vendors and shoppers. Overlooking the Bouregreg River stands the Hassan Tower, an unfinished minaret from the late 12th century, commissioned by Ya'qub al-Mansur for a grand mosque that was never completed. Nearby, at the southern end of the mosque's remnants, is the Mausoleum of Mohammed V, which houses the remains of King Mohammed V and King Hassan II. Completed in 1971, the mausoleum was designed in a neo-Moorish. A short distance south, beyond the city walls, lies the Chellah archaeological site, a walled complex with a Marinid funerary and religious site along with the ruins of the Roman city of Sala Colonia. Across the river, Sale's historic medina offers its own treasures, including Marinid-era monuments like Bab Mrissa and the Madrasa of Abu al-Hasan, along with landmarks from later periods. Rabat's iconic Kasbah of the Udayas stands as a serene sanctuary, perched on a hill at the mouth of the Bouregreg River, opposite Sale and adjacent to the Medina. With its tranquil Andalusian Gardens and sweeping views of the Atlantic Ocean, this white-walled fortress beckons like a siren, luring visitors in with its captivating beauty and offering a peaceful escape from the city's rhythm. It is a tradition for anyone visiting the Udayas to stop by Cafe Maure, nestled in the heart of the gardens, and enjoy a cup of their famous mint tea. While mint tea is a staple of Moroccan culture, this cafe has perfected the craft over the years, making it a true specialty. The tradition also suggests pairing the tea with Moroccan sweets, which complement it perfectly. These treats, primarily almond-based, are infused with flavors like orange blossom, cinnamon, and other sweet delights. This is an experience not to be missed! Rabat's culinary landscape is a masterful blend of tradition and innovation, where local flavors are elevated by international influences. The city's street food scene offers a sensory journey, with aromatic bites and indulgent sweets that showcase Morocco's culinary heritage. Yet, Rabat's dining experience extends far beyond its roots. At esteemed establishments like Il Giardino, Casa Jose, and many more, global cuisine is served with a touch of luxury and sophistication. These venues embody the city's contemporary spirit, presenting an elegant fusion of sophistication and modern flair. In Rabat, dining has become an immersive experience, where every meal speaks to the city's commitment to globalization, convenience, and refinement. For those seeking an authentic taste of the city, the medina offers an unmissable street food experience. Amid the bustling markets, vendors serve up savory and sweet delights such as 'briouwa', with its crispy layers filled with either spiced meat or sweet almond paste, and 'maaqouda', a beloved fried potato snack. Fresh sardines, grilled to perfection, are a popular treat, offering a flavorful taste of Morocco's coastal heritage. These street-side offerings are not only a culinary experience but a cultural one, capturing the essence of Rabat's rich food traditions in every bite. Meanwhile, Rabat is also a city where culture thrives, mixing art and history. The Mohammed VI Museum of Modern and Contemporary Art showcases Morocco's burgeoning creative landscape, while the Rabat Museum of History and Civilizations offers a fascinating journey through time. Boasting an impressive collection of ancient artifacts and statues, the museum offers visitors a deep dive into the past, making it a must-visit for those passionate about history and heritage. Moreover, in October, Rabat was named UNESCO's World Book Capital for 2026, a recognition that highlights the city's deep commitment to literature and reading. As a UNESCO World Book Capital, Rabat will engage in a year-long celebration of books, fostering a culture of reading for all ages and backgrounds. The city's literary scene is thriving, with 54 publishing houses, the third-largest international book fair in Africa, and a growing number of independent bookstores. With the International Book and Publishing Fair (SIEL) as its centerpiece, Rabat continues to solidify its reputation as a hub for literature, where books, culture, and creativity converge. Sale: the guardian of tradition Just across the Bouregreg River lies Sale, a city that serves as a counterbalance to Rabat's modernity. While its neighbor looks to the future, Sale remains steadfast in preserving Morocco's heritage. This Moroccan city has a laid-back charm all its own. Once a refuge for Barbary pirates, the city now offers a peaceful retreat with its charming medina, cozy cafes, and slower pace of life. It's the perfect spot to unwind, soaking in Morocco's mosaic culture and history without the hustle of its swarming neighbor. The Medina of Sale offers an authentic glimpse into the past, more intimate and less influenced by tourism than larger medinas like those in Marrakech, Fez, or even Rabat. Located near the mouth of the Bouregreg River, this historic area is surrounded by defensive walls with several entrances, including the impressive Bab el-Mrisa gate, dating back to the 1270s. Narrow streets wind through bustling souks, where artisans continue to craft traditional goods like pottery, weaving, and leatherwork, preserving the city's cultural legacy. Tucked away in Sale, Oulja market is also a premier destination for those seeking the essence of traditional Moroccan craftsmanship. This lively marketplace is home to skilled artisans who create an impressive array of handmade goods, from intricately designed pottery to finely carved woodwork and delicate bamboo pieces. Walking through Oulja feels like entering a living museum, where the time-honored techniques of generations are on display in every crafted item. Sale's Great Mosque, one of the oldest in Morocco, is a centerpiece of spiritual life in the city. Its architecture reflects the elegance of Islamic design, and its role as a place of worship notes the city's deep-rooted connection to religion and community. Nearby, the area also features several saint tombs and zawiyas, along with a large seaside cemetery in the southwestern corner of the medina. The city's historical relationship with the sea is another defining feature. Once a hub for pirates and traders, Sale was a prominent maritime center during the 17th century. Today, its connection to the water is celebrated through the traditional blue wooden boats crafted at the Bouregreg Marina. This tradition of boat-building, preserved over centuries, symbolizes the city's enduring relationship with its seafaring past. Sale's marina area has also embraced a touch of modernity, with cafes, restaurants, and waterfront promenades offering spaces for leisure and social gatherings. Yet, even here, the atmosphere retains an air of authenticity, staying true to the city's character. The city's old medina is a culinary trove, brimming with traditional Moroccan flavors that tell a story of heritage and taste. Among its delights is the ironic 'harira,' a comforting soup of tomatoes, lentils, chickpeas, and tender meat, ideal for chilly days. Street vendors serve up crispy 'maaqouda,' golden fried potato cakes that are a local favorite. For those craving seafood, the Sidi Moussa neighborhood is renowned for its fresh fish dishes, from perfectly grilled sardines to aromatic fish tajines. Adding to this culinary adventure, steaming bowls of snails, simmered in a spiced broth, can be found in the medina, offering a truly authentic and flavorful experience. Meanwhile, Sale is gradually embracing modernity, with a tramway that connects it directly to Rabat, making travel between the two cities swift and easy. This new infrastructure signals a step toward urban growth, while still preserving the city's historical character. Kenitra: a gateway to progress Kenitra, a charming city in northwestern Morocco, sits gracefully along the Sebou River and is home to over 430,000 residents. As one of the key cities in the Rabat-Sale-Kenitra region, it offers a blend of modernity and historical significance. Beyond its picturesque riverfront and bustling port, Kenitra has an intriguing past, it once hosted the US Naval Air Station Port Lyautey during the Cold War, making it a strategic hub in North Africa. Today, Kenitra continues to thrive as a vital part of the region and has grown into a symbol of economic progress and industrial strength. While Sale and Rabat balance tradition with modernity, Kenitra leans toward innovation and growth, positioning itself as a key player in Morocco's industrial and agricultural development. Surrounded by the fertile Gharb plains, Kenitra has long been associated with agriculture. The region produces a wide array of crops, including citrus fruits, vegetables, and grains, much of which is exported internationally. Modern farming techniques are increasingly used here, blending traditional knowledge with cutting-edge technology to ensure sustainable practices and high yields. Kenitra's industrial growth is perhaps its most striking feature. The Atlantic Free Zone, a sprawling economic development area, has attracted major international companies specializing in automotive manufacturing, electronics, and more. This influx of investment has transformed Kenitra into a hub for manufacturing and trade, creating opportunities for locals and bolstering Morocco's economy. Despite its industrial focus, Kenitra is not without its natural beauty. Mehdia Beach, located just outside the city, offers a popular escape for residents and visitors alike. Its sandy shores and atmospheric surf culture make it a favored spot for relaxation and water sports. Nearby, the Sidi Boughaba Nature Reserve provides a sanctuary for bird species and a peaceful retreat for those seeking to reconnect with nature. The best of both worlds While each city in the Rabat-Sale-Kenitra region tells its own story, they collectively form a mosaic of contrasts and connections. Rabat dazzles as a city of dualities, where the glass facades of Hay Riad and Agdal coexist with the ancient walls of its medina. Sale, with its artisanal crafts and maritime history, serves as a steadfast guardian of Morocco's heritage. Kenitra, on the other hand, looks ahead, driving the region's industrial and agricultural ambitions. Together, these cities create a region where the old and the new do not merely coexist—they enrich each other. The high-speed TGV zips through a landscape dotted with historical landmarks, linking the modernity of Kenitra's industrial zones to the timeless charm of Sale's medina and the cultural flair of Rabat. In Morocco's imperial heartland, the past and future converge in a harmonious blend. Tradition not only endures but also fuels progress, with modernity enhancing the country's rich heritage rather than overshadowing it. As new businesses, high-speed TGV connections, and smart infrastructure reshape the landscape, the region is ushering in a new era. This dynamic fusion of cutting-edge technology and timeless tradition offers residents and visitors a glimpse of a future rooted in efficiency, innovation, and sophistication. Whoever doubted that tradition and modernity could coexist in harmony clearly underestimated the power of this extraordinary blend in modern-day Morocco. Come and witness it for yourself!
Morocco World
01-04-2025
- Business
- Morocco World
Benjelloun, Sefrioui, Akhannouch Among 2025 Forbes World's Billionaires
Doha – What started as an exclusive club of 140 billionaires in Forbes' first list in 1987 has exploded into a $16.1 trillion powerhouse of global wealth in 2025. The latest Forbes World's Billionaires list has shattered all previous records, counting 3,028 billionaires – an addition of 247 members from last year and nearly $2 trillion in new wealth. The list, compiled using stock prices and exchange rates from March 7, showcases the unprecedented expansion of global wealth across industries and continents. Morocco's representation on the list is led by Othman Benjelloun, CEO of BMCE Bank of Africa, with a net worth of $1.6 billion. Benjelloun, who ranks 2110 globally and 14 in Africa, has built his fortune through banking and insurance. His business empire includes a significant stake in the Moroccan arm of French telecom firm Orange through his holding company FinanceCom. The 92-year-old banker is also known for his ambitious $500 million Mohammed VI Tower project in Rabat, set to be one of Africa's tallest buildings. Benjelloun's influence extends beyond banking – he co-owns Ranch Adarouch, one of Africa's largest cattle breeders, and received the David Rockefeller Bridging Leadership Award in 2016 for his educational initiatives in rural Morocco. He holds a diploma from Ecole Polytechnique de Lausanne. Anas Sefrioui makes a notable comeback to the ranking for the first time since 2017, matching Benjelloun with a net worth of $1.6 billion. The 67-year-old founder and CEO of Groupe Addoha, sharing the same position as Benjelloun, also ranked 2110 globally and 14 in Africa, has accumulated his wealth through government-contracted low-cost housing developments. His success in developing affordable housing projects across Morocco has established him as a key figure in the country's real estate sector. His success is further amplified by his daughter Kenza's role as deputy chairman, solidifying the family's influential footprint at the helm of the company. Prime Minister Aziz Akhannouch rounds out the Moroccan contingent with a fortune of $1.5 billion, placing him at 2233 globally and 16 in Africa. The 64-year-old majority owner of Akwa Group, a conglomerate founded by his father and Ahmed Wakrim in 1932, maintains diverse interests in petroleum, gas, and chemicals through publicly-traded companies Afriquia Gaz and Maghreb Oxygene. Akhannouch, who holds an MBA from Universite de Sherbrooke, was appointed prime minister of Morocco in September 2021. His business influence extends through his family, with his wife Salwa Idrissi running her own company that holds franchises for international luxury brands including Gap, Gucci, and Ralph Lauren in Morocco. The African continent reached a new threshold, with its billionaire count reaching 22 and their combined wealth exceeding $100 billion for the first time, totaling $105 billion – up from $82.4 billion in 2024. With three figures on the list, Morocco holds the third spot in Africa for billionaire count, behind South Africa with seven and Nigeria with four. Nigeria's Aliko Dangote leads the African rankings for the 14th consecutive year with $23.9 billion, followed by South African Johann Rupert at $14 billion. Globally, the United States continues to dominate with 902 billionaires, followed by China with 516 (including Hong Kong) and India with 205. The world's wealthiest individual remains Elon Musk with an estimated net worth of $342 billion, followed by Mark Zuckerberg at $216 billion and Jeff Bezos at $215 billion. The continued presence of Moroccan business leaders on this prestigious list reflects the country's role in Africa's economic landscape, amid market volatility and political uncertainties. Read also: Moroccan Businesswomen Claim Strong Positions in Forbes MENA Rankings Tags: Anas SefriouiAziz Akhannouchforbes listOthman Benjelloun
