Latest news with #MohanSavarkar
India.com
21 hours ago
- Automotive
- India.com
How Tata Motors Is Redefining CNG Mobility? Interview With Mohan Savarkar
New Delhi – In this exclusive conversation, Mr. Mohan Savarkar, Vice President and Chief Product Officer, Tata Motors Passenger Vehicles, explains how Tata is transforming CNG from a budget-centric option to a premium, lifestyle-aligned choice. By introducing innovations like a twin-cylinder setup that frees up boot space and building vehicles on powertrain-agnostic platforms, Tata is tackling design, utility, and performance head-on. This strategic shift not only responds to changing consumer demands but also future-proofs product development positioning Tata at the forefront of sustainable and aspirational mobility in India. Q1: What specific consumer shifts or mobility patterns prompted the product team to evaluate CNG as a core offering? Was there a pivotal moment or insight that triggered this transition from budget-centric to lifestyle-aligned CNG models? We recognized early on that to make CNG vehicles truly mainstream and lifestyle-relevant, it was essential to overcome the traditional challenges limiting their appeal. By pioneering and addressing these barriers — including improving luggage space, boasting performance, and elevating premium features — Tata Motors played a key role in transforming customer perceptions of CNG. Consequently, what was once seen as merely a budget-friendly fuel alternative has evolved into a practical, environmentally responsible choice appreciated for its refinement and versatility. This change in market sentiment, supported by a expanding CNG ecosystem and improved refuelling infrastructure, prompted us to position CNG as one of the core pillar in our product portfolio. The pivotal insight came when we noticed CNG adoption was no longer limited to first-time buyers. City customers now seek vehicles that balance cost efficiency with aspirational design, comfort, and performance. By addressing these challenges methodically, Tata Motors has transformed CNG vehicles into lifestyle propositions in addition to being cost-effective alternatives. Q2: From an engineering standpoint, what were the biggest packaging or structural challenges in introducing twin-cylinder CNG? How did you ensure it didn't require platform rework while still delivering full boot utility? The introduction of the twin-cylinder CNG technology was a conscious response to one of the most prevalent customer complaints – boot space loss. Historically, single large cylinders occupied most of the luggage space, leaving the car unsuitable for family use and routine driving. Our engineering group solved this by redesigning the packaging configuration. Rather than one large tank, we added two smaller cylinders located beneath the luggage floor. This enabled us to maintain available boot space without sacrificing safety, structural integrity, or uniformity of the platform. The breakthrough was made without rework to the core platform of the vehicle, allowing for transparent integration into existing body forms while keeping manufacturing consistency and crash safety standards intact Q3: With multiple powertrains now coexisting across nameplates, how are you future-proofing architecture choices – especially in compact vehicles – to avoid compromise on modularity, weight distribution, or ride/handling? We are designing our architectures consciously to be powertrain-flexible right from the beginning. With petrol, diesel, CNG, and EVs set to live together in today's world for the foreseeable future, it is critical that our platforms allow for this multi-powertrain strategy without impacting vehicle dynamics or efficiency. Our small car architecture is highly modular in design to allow for optimal weight distribution, best-in-class ride and handling, and minimal compromise on interior packaging. The twin-cylinder CNG configuration is one of the results of this design philosophy – two cylinders positioned where we anticipated a prime packaging issue at the design level and addressed it with structural intuition. Customers now get the same degree of refinement and convenience across powertrains, without compromise. Q4: From a product perspective, how do you ensure the integration of CNG systems doesn't dilute the core design language or tactile experience – particularly in a segment where perception and feel matter just as much as efficiency? At Tata Motors, our product philosophy is built on the belief that choosing an alternative powertrain shouldn't mean settling for less. This holds especially true for our CNG offerings. We've worked meticulously to ensure that these models maintain the same premium design, tactile quality, and in-cabin experience as their petrol or diesel counterparts. The fact that the twin-cylinder CNG technology was introduced enabled us to maintain the boot space and body proportions of the vehicle. This meant that there was no styling or utility compromise that was readily apparent. Our CNG models also retain the same connected features, infotainment systems, and safety upgrades that customers have come to associate with a Tata vehicle. To add further to the experience, we have also launched Turbo CNG versions on certain models. These introduce even more performance to the equation -combining enthusiastic driving with economy and eco-friendliness, supporting the contention that CNG can be aspirational and fun. Q5: How are your next-gen platforms being designed to accommodate flex-fuel, CNG, and ICE from day zero? Is there a move toward powertrain-agnostic product development to streamline time-to-market and reduce development overhead? Yes, indeed. Our future-generation platforms are being designed right from scratch to be powertrain-agnostic. That is, whether the car is petrol-powered, diesel-powered, CNG-powered, or electric-powered – the platform's structural backbone remains the same. This philosophy lets us greatly simplify development schedules, minimize re-engineering, and ensure consistent ride and NVH behavior across variants. The twin-cylinder CNG packaging is testament to this philosophy – designed in from the ground up with minimal disruption to performance or design. By designing this degree of flexibility into our architectures, we are not only maximizing for the present consumer need but also positioning ourselves to stay nimble when responding to future regulatory shifts, new fuel technologies, and changing customer needs.
Hindustan Times
2 days ago
- Automotive
- Hindustan Times
Tata Motors re-enters South Africa with Tiago, Punch, Curvv and Harrier
Tata Motors has re-entered the South African passenger vehicle market with a four-model line-up comprising the Tiago , Punch , Harrier and the Curvv. The relaunch, in partnership with Motus Holdings, marks a fresh attempt by the Indian automaker to strengthen its presence in a market it has known for years, though past efforts have delivered only limited success. A familiar market, a renewed push Tata Motors has had a presence in South Africa since the mid-1990s, largely through its commercial vehicle arm, which continues to enjoy popularity among fleet operators. Passenger cars, however, told a different story. Models such as the Indica did move into the country but never really established the brand due to stiff competition, eventually slipping into the background. Also check these Cars Find more Cars Tata Curvv EV 55 kWh 55 kWh 502 km 502 km ₹ 17.49 Lakhs Compare View Offers Tata Harrier EV 75 kWh 75 kWh 627 Km 627 Km ₹ 21.49 Lakhs Compare View Offers Tata Curvv 1497 cc 1497 cc Multiple Multiple ₹ 10 Lakhs Compare View Offers Tata Tiago NRG 1199 cc 1199 cc Multiple Multiple ₹ 7.20 Lakhs Compare View Offers Tata Tiago 1199 cc 1199 cc Multiple Multiple ₹ 5 Lakhs Compare View Offers Tata Harrier 1956 cc 1956 cc Diesel Diesel ₹ 15 Lakhs Compare View Offers Also Read : 'Sierra represents how we see the future of SUVs in India': Tata Motors' Mohan Savarkar This time, the company is returning with a clear strategy, offering a line-up of globally relevant, safety-rated products backed by Motus, the country's largest automotive distributor. Starting with 40 dealerships and aiming to expand to 60 by 2026, Tata is looking to ensure the network strength and service support that were missing in its earlier attempts. The product line-up At the top end of the range sits the Tata Harrier. It is powered by a 2.0-litre Kryotec turbo-diesel engine delivering 168 bhp and 350 Nm, numbers that put it squarely in the league of popular mid-size SUVs in South Africa. The Harrier, presented as the flagship SUV, is being marketed not simply on dimensions and engine performance, but a technology-led package. With large touchscreen interfaces, ventilated seating, multiple drive modes, and Level 2 ADAS features, it is positioned among the most equipped vehicles in the segment. Additionally, the carmaker has also unveiled the Tata Curvv for the South African market, marking the coupe SUV's international debut. The SUV gets powered by a 1.2-litre turbo-petrol engine producing 118 bhp and 170 Nm. Offered with both manual and dual-clutch automatic transmissions, the Curvv is aimed at younger buyers who want a mix of style, technology and everyday usability. Lower down the range, the Punch plays the role of the compact SUV. With its 1.2-litre petrol motor developing 87 bhp and 115 Nm, it caters to those looking for urban practicality without compromising on SUV stance. Higher trims feature a 10.5-inch infotainment system, while the wide-opening doors and multiple safety features underline its appeal as a family-friendly option. Also watch: Tata First Drive Review At the entry point is the Tiago hatchback, a nameplate that has been one of Tata's more consistent performers in India. Powered by a 1.2-litre petrol engine producing 87 bhp and 115 Nm, the Punch is aimed at buyers seeking everyday practicality but with the stance of an SUV. Higher variants come with a 10.5-inch infotainment system, while wide-opening doors and a suite of safety equipment reinforce its credentials as a compact yet family-friendly option. A second chance in a competitive space The South African passenger vehicle market remains dominated by Japanese and Korean manufacturers such as Toyota, Hyundai and Kia, brands that enjoy long-standing consumer trust. For Tata, the promise of 4- and 5-star safety ratings across the range, coupled with fresh design and technology, is the lever with which it hopes to win buyers. Its success will also hinge on Motus' ability to provide robust sales and aftersales support, an area that often decides long-term viability in export markets. The move is part of a broader overseas push by Tata Motors, which has been looking at right-hand-drive markets where Indian-built vehicles can be adapted with relative ease. South Africa, in that sense, is a logical choice. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date:
Hindustan Times
2 days ago
- Automotive
- Hindustan Times
‘Sierra represents how we see the future of SUVs in India': Tata Motors' Mohan Savarkar
Tata Motors' product strategy is a mix of long-term planning and market responsiveness, to keep its portfolio both contemporary and relevant. From embedding lifecycle innovation into a model's earliest design stages to identifying white spaces that lead to new segments, Tata Motors has taken quite a leap in terms of product innovations, especially in the last decade. Mohan Savarkar, Vice President & Chief Product Officer, Tata Motors Passenger Vehicles in conversation with HT Auto, shared insights into the company's product strategy and how future models are being shaped to drive the brand's next phase of growth. How does the product team approach lifecycle innovation? At what stage do you begin planning for facelifts, variant extensions, or powertrain diversification — and how do you ensure they're meaningfully timed across a model's lifecycle? Also check these Cars Find more Cars Tata Harrier EV 75 kWh 75 kWh 627 Km 627 Km ₹ 21.49 Lakhs Compare View Offers Tata Nexon 1497 cc 1497 cc Multiple Multiple ₹ 8 Lakhs Compare View Offers Tata Nexon EV 40.5 kWh 40.5 kWh 465 km 465 km ₹ 12.49 Lakhs Compare View Offers Tata Safari 1956 cc 1956 cc Diesel Diesel ₹ 15.50 Lakhs Compare View Offers UPCOMING Tata Safari EV ₹ 26 - 30 Lakhs Alert Me When Launched Tata Tigor 1199 cc 1199 cc Multiple Multiple ₹ 6 Lakhs Compare View Offers We treat lifecycle innovation as a strategic and continuous process, not a reactive one-time update. It starts from the very beginning of a model's life. When we define the product architecture and platform, we also lay down a roadmap for potential variants, technology upgrades, and powertrain flexibility that can unfold over time. This includes planning for alternative fuel technologies, special editions, transmission diversification, and connected features. In addition to above, to assess where the product stands versus emerging consumer expectations, we continuously monitor how product is doing in market. Based on the market feedback, we plan for the next set of Interventions and features. Importantly, we don't wait for sales to slow down before reacting. We proactively sequence upgrades — whether it's introducing ADAS, infotainment enhancements, or introducing CNG or AMT variants — so that the product stays contemporary and competitive. This modular, insight-backed approach ensures that every intervention, whether major or minor, contributes meaningfully to both customer satisfaction and business sustainability. Can you take us through the conceptualization of the Tata Punch? What were the key consumer insights or white spaces in the market that led to the creation of this new micro-SUV segment? The Tata Punch was born out of a very specific and sharp consumer insight—we saw a clear gap in the market for a compact, affordable SUV that still delivered on the core promises of SUV ownership. Through multiple rounds of consumer research, what stood out was that buyers at the entry level weren't looking for a compromise. They wanted a vehicle that gave them a commanding driving position, high ground clearance, and the ability to take on poor road conditions with confidence—hallmarks of a true SUV experience. We saw this as an opportunity to create something new—a whitespace product that didn't really exist in the market until then. That's where the idea of a micro-SUV took shape. We approached it with a human-centric mindset, building not just for a price point or a segment, but for a lifestyle. It wasn't about offering trims; it was about understanding how different consumers interact with their vehicles daily, and designing around those needs. We kicked off the development with a global design competition across our studios in India, the UK, and Italy. Each team brought a different perspective, and the final design actually carries the DNA of all three. The UK studio was ultimately tasked with executing the production design to the highest global quality standards. The Punch was also the first SUV built on our ALFA architecture, which gave us the flexibility to package a compact car with SUV proportions and deliver strong fundamentals—safety, space, modularity, and future powertrain compatibility. We drew inspiration from our own portfolio too; we wanted the Punch to carry the dynamism of the Nexon and the strength of the Harrier, but in a form that was more accessible. It's been a rewarding journey—right from concept to market—and the customer response has reinforced our belief in the original idea. Tata Motors has often spoken about creating 'segment-defining" products. From a product planning lens, how do you differentiate between launching a new nameplate and shaping an entirely new segment? At Tata Motors, we approach product planning with a lens that balances current market dynamics with forward-looking consumer insights. When we talk about segment-defining products, we mean solutions that do more than meet an existing need—they shift the way the category is perceived or expand its relevance. Launching a new nameplate typically means introducing a differentiated product within an established segment. The Nexon, for example, entered the compact SUV space but raised the bar with 5-star safety, connected car technology, and a bold design language. It didn't create a new segment, but it redefined expectations within that space. In contrast, shaping a new segment involves identifying whitespace—an unmet or unarticulated need—and crafting a product that gives that need a new category identity. The Punch is a textbook example. It didn't just compete with hatchbacks or entry SUVs—it created a new reference point altogether: the micro-SUV. Similarly, products like the Altroz iCNG or Nexon iCNG are helping redefine how alternative fuel vehicles are perceived—not just as cost-saving solutions but as premium, feature-rich options. So, the decision depends on whether we're responding to a known need with a sharper proposition or discovering and addressing a latent gap in the market. In either case, our goal is not just to participate in the segment—but to elevate it, or in some cases, even invent it. The Altroz has carved a space in the premium hatchback segment, traditionally dominated by others. What were the core product decisions — in architecture, powertrain mix, and feature packaging — that allowed it to balance premiumness with Tata's value-led positioning? The Altroz is a product that reflects how we think about balancing aspiration with accessibility. From the start, it was developed on the ALFA architecture—a modular, scalable platform that allowed us to engineer high levels of structural stiffness, crash safety, and NVH performance, while giving us flexibility to support multiple powertrains and future technologies. We made deliberate decisions to offer a wider powertrain choice than anyone else in the segment: a 1.2L Revotron petrol engine with both manual and DCA (dual-clutch) automatic, a 1.5L Revotorq diesel—unique in the hatch segment—and our twin-cylinder iCNG technology. This variety addresses different usage patterns, price sensitivities, and city-vs-highway preferences. From a feature standpoint, we focused on delivering experiences that feel premium—HD infotainment, digital cluster, Harman sound system, ambient lighting, and a refined cabin layout—without losing sight of our core strengths like safety and build quality. We've priced the product carefully to keep it accessible, while offering clear value steps through personas and variants. What this results in is a hatchback that offers the practicality and affordability expected from the segment, and also delivers features, strong safety, and a more premium driving experience. It's a deliberate articulation of how we can punch above category expectations while staying true to Tata's trusted values. We've seen a shift in buyer preferences toward features and in-cabin tech. How has this influenced the product evolution of models like the Harrier and Safari, especially post their recent updates? We've seen a fundamental shift in how buyers evaluate cars—especially in the mid to upper segments. It's no longer just about engine performance or design; features, connected tech, and the overall in-cabin experience are playing a decisive role in purchase decisions. That shift was at the core of how we updated the Harrier and Safari. Both products underwent significant upgrades—not just aesthetically, but functionally. We introduced a full digital cockpit with a 12.3-inch infotainment system, a digital instrument cluster, an improved touch-and-voice interface, LED lights, and a premium audio setup. We also integrated a suite of ADAS features, enhanced seat comfort with ventilation, added ambient lighting, and improved overall NVH levels. These updates were not just about keeping up with trends—they were based on very specific customer feedback and usage patterns. We saw, for example, that buyers in this segment increasingly use their cars for longer journeys and family travel—so comfort, ease of use, and peace of mind become critical. That's why we focused heavily on intuitive tech, safety enhancements, and overall refinement. In effect, we've made the Harrier and Safari much more relevant to today's tech-savvy, feature-conscious buyer—without changing their core character as capable, robust SUVs. Looking ahead, the Sierra is among your most anticipated nameplates. How is the ICE variant of the Sierra being developed to balance nostalgia with modern-day expectations — and what role does it play in your broader product roadmap? The Sierra is a nameplate that carries emotional equity in the Indian market. It stood for something aspirational in its time, and that legacy gives it a strong brand recall. But for us, bringing back the Sierra isn't about retro styling or nostalgia—it's about reinterpreting its essence for a new generation of buyers. We're building the Sierra on a modern, flexible platform that supports multiple powertrains ensuring an aspirational identity. It will be engineered to offer high levels of refinement, drivability, and safety, while meeting the expectations of buyers who still prefer conventional powertrains. ICE Sierra plays a crucial role in our product roadmap leading up to FY2030. As we move toward a more electrified portfolio, ICE products like the Sierra will continue to anchor volume and reach, especially in markets where infrastructure or consumer readiness for EVs may still be developing. The Sierra represents how we see the future of SUVs in India—emotionally resonant, technologically advanced, and flexible enough to suit a wide range of users. It's not just a product revival—it's a future-focused evolution. Check out Upcoming Cars in India 2025, Best SUVs in India. First Published Date:
NDTV
26-06-2025
- Automotive
- NDTV
Tata Motors Bets Big On Flexible Powertrains, Advanced Tech, And Safety: Mohan Savarkar
In a wide-ranging conversation, Mohan Savarkar, Chief Product Officer at Tata Motors, laid out the brand's evolving strategy across powertrain technologies, product development, and future-readiness, highlighting Tata's multi-pronged approach to mobility in India. CNG, Diesel & Flex-Fuel: A Balancing Act CNG continues to play a strong role in Tata's strategy, especially with models like Punch and Nexon already offering factory-fitted kits. While Savarkar acknowledged that the mid-size SUV segment has seen some CNG traction, he said Tata will wait for clearer consumer demand in the larger SUV category before investing further. On diesel, despite its negative public image, Savarkar maintained that the fuel still has relevance, especially in larger SUVs. "BS7 norms won't make diesel unviable," he said, adding that tailpipe emissions for gasoline and diesel would essentially converge. Tata is also preparing for a flex-fuel future. "Ethanol is an excellent solution for carbon dioxide emissions," Savarkar explained, citing its circular nature. However, he admitted the challenge lies in balancing lower fuel efficiency with pricing parity to make flex-fuel viable for consumers. Electrification Vs Hybridisation While many competitors are hedging their bets with hybrids, Tata remains committed to EVs. "We believe EV is the most efficient way to reach net zero. There's no in-between," Savarkar said firmly. This aligns with Tata's growing EV portfolio and its refusal to follow hybrid trends despite recent policy softening. Savarkar indicated that Tata's multi-powertrain strategy allows it to hedge across ICE, CNG, diesel, and EV, offering flexibility amid regulatory uncertainty and shifting consumer sentiment. And while officially it hasn't embraced hybrids yet, industry murmurs suggest that Tata may be quietly developing a strong hybrid powertrain as a hedge, just in case. Engineering Excellence: Curvv's New Turbo-Petrol Engine A key highlight of the discussion was the new 1.2L turbo-petrol engine introduced with the Tata Curvv. Savarkar detailed a host of innovations: a 350-bar injection system, sodium-cooled exhaust valves, machine-learning-based launch assist, and torque boost functions. "The tech in this engine is not just for the sake of features; it's integrated to deliver performance and lower emissions," he said. He also dismissed concerns that added complexity could mean reliability issues, insisting that predictive AI and thoughtful engineering have ensured a smooth ownership experience. On Variants, Safety & Connected Tech Tata Curvv currently offers more than 40 variants - a result of the brand's strategy to cater to every buyer across multiple powertrains. While this creates supply chain complexity, Savarkar said the line-up is regularly pruned based on customer demand. Safety remains a cornerstone of Tata's product identity, with several models earning 5-star ratings. Savarkar stressed Tata's holistic approach, encompassing crash avoidance tech, structural integrity, and post-crash safety. As for connected car tech, adoption varies, but Tata sees rising demand. "Consumers are increasingly integrating their digital lifestyles into their cars," Savarkar noted, affirming that connectivity will continue to expand across the portfolio. What's Next? Looking ahead, Tata expects SUVs to continue their dominance, while hatchbacks and sedans may see further decline. On new technologies like ADAS and future emissions regulations (CAFE, BS7), Savarkar said Tata is fully engaged with policymakers and prepared to adapt quickly.
