2 days ago
A Night to Remember: IQOS ILUMA i Launch Celebration Blends Innovation with Culture
Following the official launch, Philip Morris Misr hosted an exclusive celebration on June 24, 2025, bringing together innovation, music, and culture in a vibrant atmosphere. The event featured dynamic sets by renowned DJs Los Profundos, Mohasseb, and Shimza, creating an immersive experience for guests. Notable attendees included personality and TV director Tarek El Erian, and radio host Marwan Younis, along with a crowd of Cairo nightlife public figures. The evening served as a cultural extension of the IQOS ILUMA i launch, reinforcing the brand's modern identity and commitment to shaping a smoke-free future through meaningful connections and forward-thinking experiences.
