Latest news with #MohdEfendiOmar
New Straits Times
27-05-2025
- Business
- New Straits Times
Jom Heboh returns with Ejen Ali stars at KL Base kick-off
KUALA LUMPUR: Karnival Jom Heboh (KJH), the beloved roadshow-style carnival that has delighted Malaysians for over two decades, returns this year with five stops nationwide — kicking off on May 30 at KL Base, Kuala Lumpur. The much-anticipated event will continue its tour across other states, including Penang, Johor, Kelantan, and Sarawak. Adding to the excitement at KL Base will be a special appearance by cast members from the hit film Ejen Ali 2, which is currently screening in cinemas nationwide. Media Prima Omnia (Direct Solutions) chief operating officer Datuk Mohd Efendi Omar said this year's KJH would offer a wide range of activities, with more than 200 booths set up to attract visitors. He said that the programmes were curated to provide entertainment for the whole family, ensuring a fun-filled day for all attendees. "This year's edition will feature over 200 booths showcasing a variety of brands, including products from small and medium enterprises (SMEs) and agro-based businesses. "Visitors can also look forward to attractions such as hot air balloon rides and food festivals, which will be part of the festivities at each location," he said during the KJH convoy flag-off ceremony held at Balai Berita Bangsar today. The convoy, which includes members of the DRKnight Malaysia Motor Club, was flagged off by Media Prima Berhad (MPB) chairman Datuk Seri Dr Syed Hussian Aljunid. Also present was MPB Group chief financial officer Rosli Sabarudin. Mohd Efendi said that KJH remained committed to supporting and promoting local entrepreneurs, with many established and emerging SMEs participating to expand their brand visibility. "KJH has always been a platform for local products to gain recognition. Many SME entrepreneurs are leveraging this opportunity to grow their businesses and connect with a broader audience," he said. He also said that about 50 celebrities, including popular artistes, would be making appearances throughout the carnival. Visitors will have the chance to meet them and enjoy live performances. "This time, we're bringing in the beloved Queen of Rock, Ella, to entertain the crowd. Other artistes such as Khai Bahar and Shiha Zikir will also be performing at KJH," he said.
New Straits Times
15-05-2025
- Business
- New Straits Times
SME Open Day 2025: Media Prima sparks new growth for local brands
KUALA LUMPUR: Media Prima's 2025 SME Open Day has emerged as a new catalyst for small and medium enterprise (SME) owners to strengthen their brand presence and advance their marketing strategies. Media Prima Bhd (MPB) chief operating officer Datuk Mohd Efendi Omar said the open day was part of the group's long-term commitment to supporting the growth of local brands, particularly among SMEs. He said the programme went beyond just being an exhibition or engagement session, as it offered access to strategic partnership opportunities with MPB, including comprehensive promotional space across print, television, digital and radio platforms. "Many SMEs have relied solely on social media, but through MPB, we provide a 360-degree marketing ecosystem to help them sustainably penetrate both domestic and international markets. "We offer space and act as a strategic partner to help them brand their products more effectively, and this is not a one-day collaboration but the beginning of a long-term relationship," he told reporters here today. Efendi said due to the overwhelming response from entrepreneurs nationwide, the group now plans to bring SME Open Day to Johor Baru, Penang and Sarawak. "Many brands from outside the Klang Valley have expressed interest, so we aim to expand this initiative to other states to ensure equal opportunities for all SMEs," he said. The second day of SME Open Day also saw a significant boost to the SME empowerment agenda, as Media Prima formed a strategic partnership with Glocal Link Sdn Bhd, a subsidiary of Mara Corporation. Glocal Link general manager Badrul Hisham Baharum said the collaboration strengthened their shared mission to build an ecosystem that supported local entrepreneurs. "Glocal Link and MPB share the same goal of assisting entrepreneurs. We are committed to developing strong local SME brands that can break into not only the Malaysian market but also global. "We hope SME Open Day will become an annual event and be expanded nationwide to give more entrepreneurs, particularly those unable to attend in Kuala Lumpur, a chance to participate," he said. Badrul added that, with its focus on branding, understanding the challenges faced by entrepreneurs, and providing a robust support ecosystem, SME Open Day 2025 could showcase how corporate synergy can drive greater success for local SMEs.
New Straits Times
14-05-2025
- Business
- New Straits Times
Over 200 companies attend Media Prima's SME Open Day
KUALA LUMPUR: Media Prima Berhad (MPB), Malaysia's largest media group, launched its two-day SME Open Day at Balai Berita Bangsar today. The event is designed to help small and medium enterprises (SMEs) understand how MPB can support their growth through its media platforms. MPB chief operating officer Datuk Mohd Efendi Omar said about 200 companies attended the first day, most of whom were new clients from across Malaysia. MPB prepared various activities and content, including presentations by television, radio, and digital personalities, along with editors from Berita Harian, the New Straits Times (NST), and Harian Metro. Efendi said the company is offering discounts of up to 80 per cent on advertising packages, exclusively during the event. Representatives from Media Prima Audio and REV Media Group shared insights on radio and digital advertising. NST Group Editor Farrah Naz Abd Karim led editorial sessions, emphasising media credibility and branding effectiveness. Attendees also toured studios, met media professionals, and explored cross-platform marketing strategies. The event continues on May 15 for SME owners under Glocal Link (M) Sdn Bhd, a Mara Corporation subsidiary.
New Straits Times
12-05-2025
- Business
- New Straits Times
Media Prima SME Open Day to help entrepreneurs explore benefits of media advertising
KUALA LUMPUR: Media Prima Bhd, Malaysia's largest media organisation, will hold the Media Prima SME Open Day on Wednesday and Thursday at Balai Berita, Bangsar. It is an exclusive event designed for micro-enterprise owners and small and medium enterprises (SMEs). Media Prima's chief operating officer Datuk Mohd Efendi Omar said Media Prima SME Open Day is aimed at gathering SME owners and entrepreneurs to explore the diverse media opportunities offered by Media Prima across all its platforms. "We are very excited to host the Media Prima SME Open Day. "SMEs play a vital role in driving the country's economy, and we are committed to providing effective media platforms and solutions to support their growth. "This event is a unique opportunity for SMEs to engage directly with us and discover how we can be partners in their business journey," he said. During the Media Prima SME Open Day, participants will gain insights into how media can empower the growth and visibility of their businesses. On the first day, the event will be open to all SME owners and entrepreneurs, while the second day will be exclusive to SME owners and entrepreneurs under Glocal Link (M) Sdn Bhd, a subsidiary of Mara Corporation. Participants will benefit from informative knowledge-sharing sessions featuring Media Prima personalities, industry experts, and leading SME agencies. They will also hear success stories from SMEs that have already leveraged Media Prima's platforms. There will be two sessions held daily, at 9am and 2pm. In addition, attendees will enjoy exclusive TV and radio studio tours and have the opportunity to network with Media Prima representatives. Advertising packages with discounts of up to 80 per cent will be offered directly to participants. On the second day, Media Prima will collaborate with Glocal Link (M) Sdn Bhd (Glocal Link) for an exclusive session with SMEs under its wing. It is aimed at helping these SMEs better understand how marketing through Media Prima can elevate their businesses to the next level. They will also take part in studio tours and sessions similar to those on the first day.
