14-02-2025
Visit Baccarat's New Global Retail Concept at South Coast Plaza
Inspired by the legendary factory of 'Manufacture,' Baccarat's new boutique at South Coast Plaza, located on the penthouse, marks the French Maison's next chapter in retail expression. The space, created by design agency Moinard Bétaille, pays homage to the four elements and human craftmanship behind Baccarat's pieces. The storefront features shelves and modular furniture that has been carved from charred cedar, which is symbolic of the wooden tools that are used to shape Baccarat's creations. There are also trunks that serve as display cases, which are a nod to the stagecoaches that transported Baccarat's pieces in the 19th century to the World's Fairs. The color palette throughout the store is the Baccarat's classic red which contrasts against browns, blacks, and grays. President and CEO of Baccarat Maggie Henriquez notes that South Coast Plaza's boutique will be the first major step towards achieving the brand's larger vision for a more immersive customer experience across the continents.
Not only will the South Coast Plaza boutique debut Baccarat's global retail concept in the U.S., but it will also serve as the home to the Chandelier of the New Antique by Marcel Wanders Collection. The collection, available exclusively at this location, will showcase pieces that have been inspired by Baccarat's World's Fair masterpieces. It also highlights 13 Meilleurs Ouvriers de France, which is a title that is given to the top craftspeople for their mastery in French artisanal traditions.
Customers can also visit the boutique to see iconic collections on display such as Harcourt, Zenith, Louxor, and Mille Nuits.
