Latest news with #MomentousInstitute
CBS News
20-05-2025
- Health
- CBS News
CJ Cup Byron Nelson tournament proceeds fuel mental health campaign across Dallas
Each spring, the CJ Cup Byron Nelson brings some of the biggest names in golf, and millions of dollars in proceeds, to North Texas. But that money doesn't stay on the course. It's quietly helping fund a Dallas nonprofit. For more than 50 years, the Momentous Institute has been the tournament's beneficiary. The nonprofit provides mental health care, education, and family resources to support children and communities across Dallas. "Over the years, the tournament has raised more than $185 million for the Momentous Institute, which directly supports the services we provide to the community," said Dr. Jessica Gomez with the organization. "We're really focused on helping the whole child and the whole family system heal from whatever mental health challenges they're going through." This year, those efforts are taking shape in a new citywide campaign tied to Mental Health Awareness Month. Called "Squeeze the Day," the campaign is meant to encourage North Texans to tap into the power of nature to support their well-being. Billboards and installations have popped up across the city, from the Dallas Zoo to Klyde Warren Park to the Dallas Arboretum, urging people to pause, get outside, and find simple ways to care for their mental health. "Having these reminders throughout the zoo that encourage people to take a moment and take in their surroundings, it's really important," said Kari Streiber with the Dallas Zoo. "You have to save those natural places and appreciating them is the first step." For the Momentous Institute, it's all part of the mission of reaching people where they are and showing them that caring for their mental health can start with something as small as taking a deep breath outdoors. So, next time you're enjoying a walk or a visit to one of Dallas' green spaces, don't be surprised if you see a reminder to Squeeze the Day, and know that the CJ Cup Byron Nelson helped make it happen.
Yahoo
02-05-2025
- Sport
- Yahoo
PGA Tour Makes Announcement at Byron Nelson in Latest Golf News
The CJ Cup Byron Nelson returns on May 1 to TPC Craig Ranch near Dallas. The event blends competitive golf with philanthropy, featuring a 156-player field on the 7,468-yard, par-72 layout while raising millions for the Momentous Institute. But PGA Tour made a last-minute announcement that shook things up. They announced on April 30, 2025, that Cameron Champ will join the CJ Cup Byron Nelson field in McKinney, Texas, replacing Gary Woodland, who withdrew due to a back injury. Will Zalatoris also withdrew just one day before the tournament's opening round, and his spot was filled by James Hahn. Advertisement Both changes were confirmed by PGA Tour Communications via X (formerly Twitter) and reflect ongoing adjustments to the roster ahead of the season's spring stop in the Dallas suburb. Gary Woodland putts on the green.© Erik Williams-Imagn Images Champ, a 29-year-old Houston resident and Texas A&M alum, was at home when he learned he would replace Woodland and immediately traveled to the Dallas area, arriving late Wednesday night. This marks his fourth start of the 2025 season; he owns three PGA Tour victories (2019–21) but missed 35 of 55 cuts over the past two years. Champ countered two early bogeys with nine birdies in Thursday's opening round, signaling a resurgence in form. The withdrawals of Woodland and Zalatoris are part of a broader wave of eight last-minute changes to the Byron Nelson field. Other notable WDs include Michael Kim and Nick Dunlap, whose spots went to Dylan Wu and Kevin Tway, respectively. Advertisement World No. 1 Scottie Scheffler remains the lone top-10 player in the field, as only seven golfers ranked inside the top 50 will compete this week. Related: Multiple PGA Tour Golfers Withdraw From Byron Nelson at Last Minute
USA Today
29-04-2025
- Entertainment
- USA Today
For South Korea-based CJ, the PGA Tour is perfect way to introduce America to ‘K-Culture'
For South Korea-based CJ, the PGA Tour is perfect way to introduce America to 'K-Culture' There is no shortage of great theater on the PGA Tour from week to week. Whether it's the 16th hole at TPC Scottsdale, the 17th at TPC Sawgrass, The Bear Trap at PGA National, or The Snake Pit at Innisbrook, the first half of the PGA Tour season is filled with must-watch moments. You can add the par-3 17th hole at THE CJ CUP Byron Nelson May 1-4 at TPC Craig Ranch to that list. The 17th is better known to locals as 'The Ranch' in tribute to Nelson, who retired early from tournament golf and settled on his ranch near Dallas. It promises to be one of the most raucous, exciting holes on Tour this season, not just because of the stadium setting or the fact that it's the penultimate hole. The short-iron tee shot brings the very real possibility of a hole-in-one. In fact, it wouldn't be a stretch to say that South Korea-based CJ is rooting for a historic ace, and with that, the opportunity for the renowned chefs from bibigo, the company's food affiliate, to showcase their skills with $40,000 in catered Korean food. Even birdies will pay dividends for the Momentous Institute, the nonprofit that has been the longtime beneficiary of the tournament and its host, the Salesmanship Club of Dallas. For each birdie on the 17th, CJ will donate $1,000 to Momentous, which supports children and families struggling with mental health issues. That program netted $76,000 for Momentous in 2024. Over the years, the tournament has raised $190 million for Momentous, and CJ, now in the second year of a 10-year title sponsorship, is committed to continuing that tradition. The tournament dates back a century, to 1926, when it originally was known as the Dallas Open before taking on the name of Nelson, a Texas icon, in 1968. CJ still honors Nelson and his legacy during the tournament, most notably with signage along the 15th hole that reminds attendees of his accomplishments. It's a win-win for the tournament and the title sponsor. CJ is an international conglomerate whose product lines range from food and drink to logistics, from beauty products to entertainment, including the Academy Award-winning movie 'Parasite.' While its products have a global following, the company is leaning into sports as a vehicle to raise awareness for its brands in the U.S. market. NBA fans know of CJ and its brands through its sponsorship of the Los Angeles Lakers. Similarly, THE CJ CUP Byron Nelson offered the company a unique opportunity to showcase the breadth of its product lines in one of America's fastest-growing cities while celebrating one of golf's most beloved figures. Yoosang Kim, executive director of sports marketing at CJ Corporation, said that 'Korean tradition is well feeding the guests with a warm welcome.' Building off its first year as title sponsor, the company will have 17 chefs onsite, creating what Kim believes is the 'best player dining experience' on Tour. 'Organically, this became a huge thing at the PGA Tour and everyone raved about the food experience at THE CJ CUP, including players, agents, PGA Tour staff and players' families,' Kim said. It's difficult to overstate the breadth of CJ's products, particularly its food and beverage lineup. The bibigo brand of ready-to-eat meals and snacks is a staple in grocery aisles across America and will be featured at three concession stands during tournament week. Elsewhere, the company's Tous Les Jours frozen lemonade will be available at five locations around the golf course. The company will showcase its portfolio of products at the 'House of CJ,' a villa located along the 18th fairway where, Kim said, the company aims 'to organically submerge the fans into K-Culture.' The House of CJ will go well beyond food offerings. It will include an Olive Young powder room showcasing Korean cosmetic products, a bar at the center of the villa serving traditional Korean spirits, K-pop serenading visitors, and an immersive, 270-degree cinematic experience. 'Honestly, it's a perfect way to promote our company and brands,' Kim said. CJ continues to show its sincerity and enthusiasm for golf. CJ has been supporting young golfers for over 20 years, and its ambassadors have accounted for 11 PGA Tour victories. CJ also provides opportunities to young golfers such as Kris Kim, who became the youngest player to make the cut at the tournament, breaking Jordan Spieth's previous record. As CJ continues to bridge cultures through sports, food and entertainment, THE CJ CUP Byron Nelson has become more than just a golf tournament – it's a vibrant stage where the company's values, vision and the essence of K-Culture come to life.
