Latest news with #Momentum2030
Yahoo
5 days ago
- Automotive
- Yahoo
Mitsubishi to launch first mass-market 'gallery dealership' in Nashville
Mitsubishi Motors North America plans to open the first retail sales gallery dealership for a mass-market brand in the Nashville area early next year. As it relates to the auto industry, retail sales gallery dealerships are most commonly found in malls. These storefronts only have a select few display vehicles onsite and are a marketing tool for brands to have a presence in high traffic areas. While retail sales gallery dealerships are typically exclusive for luxury cars, according to a release, Mitsubishi will open the first of its kind dealership in Antioch by early 2026. Poised to break ground in August, the gallery dealership will be located at 4230 Century Farms Terrace Suite 106. The storefront will become an extension of the Murfreesboro-based dealership City Auto Mitsubishi. 'I often receive letters from customers saying they saw our car on the road, that they love the design and love the value proposition we offer, but have no Mitsubishi dealer partner nearby to make a purchase,' MMNA president and CEO Mark Chaffin said in a release. 'In my mind, we are underrepresented with a presence in about one-third of the new car markets across the U.S.' Located off Exit 60 on Interstate 24, the gallery dealership will join Century Farms — a more than 300-acre development home to Tanger Outlet Mall and the Nashville Soccer Club's training facility. The area is also poised to welcome In-N-Out, Chick-fil-A, Whataburger and four new hotels. The move is part of Mitsubishi Motors Momentum 2030, the brand's five-year push for growth. 'Mitsubishi Motors is on the cusp of a full brand-wide reinvention in the United States, with our Momentum 2030 roadmap charting our path forwards,' Chaffin said. 'One of our strengths is that we are both small and nimble, enabling us to make fast decisions and pivot as necessary. But our small dealer-network across the U.S. limits our ability to grow our share and sales volume.' 'Our gallery dealership program is key to not only achieve that growth in volume, but also to raise the experience to better meet shoppers' expectations in a modern, busy retail world,' Chaffin said. Along with revamping its retail sales model, the business plan will also prioritize a path to electrification and an expanded product lineup. Additionally, the MMNA announced a new hybrid powertrain for the 2026 Outlander, an updated 2026 Outlander Plug-in Hybrid and an all-new battery EV by summer 2026. This article originally appeared on Nashville Tennessean: Mitsubishi to open gallery dealership in Nashville's Antioch
Yahoo
5 days ago
- Automotive
- Yahoo
Mitsubishi Motors to Open First Retail Sales Gallery Dealership in Nashville Area, Early 2026
First retail sales Gallery dealership to be located in Antioch, Tenn., southeast of downtown Nashville, in a partnership with Murfreesboro, Tenn.-based City Auto Mitsubishi Ground-breaking of renovations to begin August 2025; grand opening in Q1 2026 As part of the brand's "Momentum 2030" U.S. business plan, Gallery dealerships will modernize the retail sales experience, support brand awareness, enhance customer experience and present Mitsubishi Motors in a modern and approachable manner New Gallery dealerships will expand exposure and awareness for Mitsubishi Motors and local dealers alike Gallery dealerships will be showcase stores in high-traffic areas, owned and operated by existing Mitsubishi Motors dealer partners as an extension of their existing sales facilities FRANKLIN, Tenn., Aug. 13, 2025 /PRNewswire/ -- In May 2024, Mitsubishi Motors North America, Inc. (MMNA) outlined its North American-focused five-year business plan, dubbed Mitsubishi Motors Momentum 2030. The plan outlines the company's business and product plans that start immediately and run through fiscal-year 2030, touching on nearly every aspect of business – new vehicles, new technologies, new dealerships, new ways of going to market. The goal is to increase awareness, increase choices, increase access for shoppers, and, ultimately, to increase the number of vehicles MMNA sells in the U.S. Momentum 2030 is defined by four key points: A path to electrification A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America A path to a modernized retail sales model A path to network expansion and sales growth While each aspect of this plan will change the way MMNA does business, and the ways both new and existing customers will interact with the company, one of the most visible is new Gallery dealership model, point three on the list above. Today, MMNA announced that the first of these Gallery dealerships will open in the first quarter of 2026, in a new retail development in Antioch, Tenn., southeast of Nashville. The facility will be located at 4230 Century Farms Terrace, Suite 106, in Antioch. "Mitsubishi Motors is on the cusp of a full brand-wide reinvention in the United States, with our Momentum 2030 roadmap charting our path forwards," said Mark Chaffin, MMNA president and CEO. "One of our strengths is that we are both small and nimble, enabling us to make fast decisions and pivot quickly as necessary. But our small dealer-network across the U.S. limits our ability to grow our share and sales volume." "I often receive letters from customers saying they saw our car on the road, that they love the design and love the value proposition we offer, but have no Mitsubishi dealer partner nearby to make a purchase." Chaffin continued. "In my mind, we are underrepresented with a presence in about one-third of the new-car markets across the U.S. By 2030, I would like to see us represented in over half of the U.S. sales markets. Our Gallery dealership program is key to not only achieve that growth in volume, but also to raise the experience to better meet shoppers' expectations in a modern, busy retail world. The Gallery dealership program is key to introducing customers to our vehicles in a welcoming, surprise-and-delight way." The Gallery dealership model will be a partnership between MMNA and local dealer partners around the U.S., located in high-traffic, multi-use areas such as retail-heavy areas, mixed-use commercial/retail areas and shopping malls. It is expected that once this proof-of-concept model is completed, other Mitsubishi Motors dealer partners from around the country will pursue their own Gallery dealerships. MMNA will be the first non-luxury, mass-market brand in the U.S. to open a facility of this type. Common with luxury marques, these Gallery dealerships present the brand and its vehicles in a no-pressure, inviting and open format, encouraging shoppers to research and explore the brand. The Gallery model's relaxed experience also lends itself to a unique and innovative way to buy a new Mitsubishi as well, with vehicles stored and sourced from the operating dealer-partner's main sales facility, doing away with the need to store large numbers of vehicles at this location. This initial facility will be developed in partnership with Murfreesboro, Tenn.-based City Auto Mitsubishi. The City Auto team will provide highly trained brand specialists for the facility, personnel who are knowledgeable with Mitsubishi Motors vehicles and the company's in-car technology and brand history, and can help navigate the entire shopping process from discovery through to final paperwork necessary to complete a sale. Century Farms is a 300-plus-acre mixed-use master-planned development incorporating retail, office and entertainment options, located at of Exit 60 from Interstate 24. The development is currently home to a Tanger Outlets mall and Nashville Soccer Club's practice facility, and is slated to add Whataburger, Chick-fil-a, In-n-Out and four hotels. In separate announcements recently, also as part of the Momentum 2030 plan, MMNA confirmed a new mild-hybrid powertrain for the 2026 Outlander, an updated and revised 2026 Outlander Plug-in Hybrid, the debut of an all-new battery electric vehicle in summer 2026, and the beginning of a joint study with Nissan Motor Co. to develop a new SUV for each brand that will be built in a U.S. Nissan manufacturing facility. WARRANTYEvery Mitsubishi Motors vehicle is delivered with peace of mind through the brand's 10-year/100,000-mile powertrain limited warranty. Also standard on every model is a five-year/60,000-mile new vehicle limited warranty, a seven-year/100,000-mile corrosion/perforation warranty, five-year/unlimited-mile roadside assistance, and a 2-year/30,000-mile limited maintenance program1. For more information on the full lineup of Mitsubishi vehicles, visit For more information on MMNA, visit DISCLAIMERS Powertrain coverage terms are from original in-service date and applicable only to original owner. Subsequent owners receive balance of 5-year/60,000-mile New Vehicle Limited Warranty. Roadside Assistance timed from date vehicle is first sold or put into use, whichever is earlier. Certain assistance and vehicle uses excluded. Limited Maintenance includes three oil and filter changes, three tire rotations, three multi-point inspections, and one cabin filter change within specified time/mileage windows. Not transferable to subsequent owner. Parts or services not redeemed within specified windows are forfeited. Certain restrictions apply. See retailer for complete details. References to time/milage limitations are to whichever occurs first. ABOUT MITSUBISHI MOTORS NORTH AMERICA, a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth. MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey. According to Ipsos NVCS: 96% of compact CUV owners who shopped for a Mitsubishi Outlander purchased one. 94% of subcompact CUV owners who shopped for a Mitsubishi Eclipse Cross purchased one. 97% of small CUV owners who shopped for a Mitsubishi Outlander Sport purchased one. 92% of plug-in hybrid owners who shopped for a Mitsubishi Outlander Plug-in Hybrid purchased one. For more information on Mitsubishi vehicles, please visit ContactJeremy BarnesSenior Director, Communications and 714-296-1402 View original content to download multimedia: SOURCE Mitsubishi Motors North America, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
ArabGT
30-07-2025
- Automotive
- ArabGT
Mitsubishi Bows Out of the Chinese Market
In a move that feels less like strategy and more like surrender, Mitsubishi has officially withdrawn from the Chinese market. It's a stunning admission of defeat in the world's most competitive and influential automotive arena—a place where success can elevate a brand globally, and failure can end it. For Mitsubishi, China was once the land of promise. A place to regain lost ground and reassert relevance. But after years of dwindling sales and fading presence, that dream has come to an end. The company's factory, built through a joint venture with GAC Motor, is shutting down. The hopes it once had are now just part of a long list of what could've been. China is no longer just a huge market—it's the heartbeat of the industry. With over 25 million cars sold each year, it's where the future is written. Mitsubishi's numbers? Fewer than 4,000 vehicles sold in Q1 of 2023. That's not a foothold—that's a freefall. So, What Went Wrong? Quite a few things, but three stand out: The EV Revolution Passed Them By : While local giants like BYD and newcomers like Xpeng stormed the market with affordable and innovative electric cars, Mitsubishi was stuck in neutral. Design That Didn't Speak to Today's Buyer : Their models looked and felt outdated next to the tech-packed, design-forward offerings from Chinese brands. A Strategy That Never Took Root: The partnership with GAC lacked chemistry, and Mitsubishi failed to craft a message or product lineup that truly connected with Chinese consumers. What About the U.S.? Things aren't as dire, but they're not encouraging either. Mitsubishi is phasing out the Mirage—its most budget-friendly model—and raising prices in the face of rising tariffs. It's betting on a new roadmap called 'Momentum 2030,' which includes an upcoming EV co-developed with Nissan. But we're talking 2026 at the earliest, and details are still vague. Europe's Hope Rides on Renault In Europe, Mitsubishi is leaning heavily on its Renault alliance, bringing back models like the ASX and Colt—but not really. These are Renaults in disguise, and while that might fill the lineup, it doesn't do much for brand identity. Real momentum may come in 2025 or 2026 with the debut of a new electric crossover, but that too remains a question mark. Is There Still a Way Forward? Mitsubishi isn't dead—not yet. It still has loyal buyers in Southeast Asia and Latin America. But survival now depends on more than just holding on. It needs: A full-throttle move into electric and hybrid technology—no more delay. Cars that are bold, fresh, and unmistakably Mitsubishi. Real synergy with Nissan and Renault—shared vision, not just shared parts. The exit from China might look like a closing chapter, but it could also be a wake-up call. The world isn't waiting. Neither should Mitsubishi.
Miami Herald
08-05-2025
- Automotive
- Miami Herald
Mitsubishi Announces EV Comeback Supported by Nissan
Japanese automaker Mitsubishi announced in a press release on May 7 that it will launch a new electric vehicle in the United States and Canada in summer 2026. The automaker says that its re-entry into EVs is a joint effort with its alliance partner Nissan, as it fills the hole left by the i-MIEV in 2017. "The addition of this new battery-electric vehicle to our lineup will deliver a blend of internal combustion engines, plug-in hybrids, and electric vehicles, so that our customers have the choice of technology that best suits their needs," Mitsubishi Motors North America President and CEO Mark Chaffin said. Exact details about Mitsubishi's new EV are scarce, but it's confirmed that it will share the underpinnings of the next-generation Nissan Leaf, which itself is due to arrive later this year. Mitsubishi says that the still-to-be-named EV will be sold alongside the Outlander Plug-in Hybrid and the rest of its crossover-centric lineup, which also includes the Outlander Sport and Eclipse Cross. Nissan introduced the 2026 Leaf in March as part of a larger announcement that included several new and refreshed models across its lineup. The automaker is said to have "reimagined" the third generation of the Leaf as a "sleek and spacious family-friendly crossover," as it shares the modular CMF-EV platform that underpins the larger Ariya. In addition to increased range and improved aerodynamics, Nissan says the new Leaf will also feature an integrated NACS charging port, which will allow it to connect to the Tesla Supercharging network of EV fast chargers. Mitsubishi Motors North America President and CEO Mark Chaffin noted that the announcement of this new EV is the next step in its North American "Momentum 2030" business plan, which aims to launch "a new or significantly revised vehicle every year between 2026 and 2030." "Today's announcement is the first of many to come that reinforce our commitment to the U.S. market, to providing the best vehicles we can for our customers, and ensuring a long and healthy future for our company in the U.S. and globally," he said. "Momentum 2030 is more than a business plan; it is a rallying cry for our company, for our employees, for our dealer partners, and for our loyal and new customers. Our plan is clear, our path is mapped out." Mitsubishi's announcement comes as the automaker reported solid Q1 2025 sales. Last quarter, the automaker sold 31,637 vehicles in North America, an 11% increase compared to the same period in 2024. Despite this, the situation at Mitsubishi dealers tells otherwise. According to financial data seen by Automotive News, Mitsubishi dealers are struggling to make a profit. The average net profit at Mitsubishi dealerships dramatically dipped by nearly half from levels seen in 2020, averaging just $434,199 last year. Additionally, average dealership net profit as a percentage of sales slipped from 2.2% in 2023 to just 0.92% in 2024. In this environment, where only about 66,000 new Mitsubishis rolled out of dealers last year (an average of about 17 new Mitsubishis sold every month at one dealer), dealers are mixed about what the new EV could do for them. In a statement to Automotive News, an unnamed Mitsubishi dealer welcomed the lineup expansion, but the lack of details prevented them from fully backing the idea, citing the need for affordable vehicles. "If we get an EV that's $40,000-plus, that won't work," they told AutoNews. "We need affordable vehicles. That's where the market is." I honestly agree with the dealer that Mitsubishi needs to make this new Leaf-based EV a very compelling package for under $40,000, as the limbo game of affordability is having an effect on potential car buyers. It should also be noted that Mitsubishi has not announced an end to its holding of imported vehicles at the port. Nearly every model in the Mitsubishi portfolio is built in Japan; however, US-market versions of Nissan's current iteration of the Leaf are built in Smyrna, Tennessee, using components made in Japan. We will have to wait for further information about range, power, and most importantly, pricing, for both the unnamed Mitsubishi EV and the Nissan Leaf. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
Herald Sun
08-05-2025
- Automotive
- Herald Sun
iPhone car to launch first in Australia
Don't miss out on the headlines from On the Road. Followed categories will be added to My News. Aussie drivers are set to be the guinea pigs for a groundbreaking new electric vehicle from the makers of the iPhone. Japanese car giant Mitsubishi has announced it will partner with Taiwanese electronics maker Foxtron to co-develop a new EV aimed at countering China's emerging dominance of the small SUV market. Mitsubishi Motors Corporation will work with Foxtron Vehicle Technologies, the EV division of iPhone maker Foxconn and Taiwanese car manufacturer Yulon to bring the new electric car offering to market. Mitsubishi said the car, which media reports say could be a rebadged Foxtron Model B and a successor to the ASX. will be developed and launched for the Australian market. It could feature some of the most exciting and user-friendly tech ever witnessed in an EV. MORE: Aussie car prices set to plummet Japan's once all conquering car manufacturing industry has faced heightened competition from South Korean firms and now China's heavily government supported industry is taking that battle for consumers' wallets to the next level. And Mitsubishi is fighting back. The company said the move to partner with Foxconn is part of its strategic business plan dubbed Momentum 2030, which promises the launch of a 'new or significantly revised vehicle every year between 2026 and 2030'. The first car launched or 'revised' as part of that plan was the 2025 Outlander, an updated version of the mid-size SUV that was first sold in Australia in 2023. Mitsubishi's new EV collaboration with Foxtron – which makes electronics including the Apple iPhone, Sony PlayStation and Nintendo Switch – is expected to be made available in Australia in the second half of next year. MORE: Bizarre flying Star Wars bike becomes reality 'Mitsubishi Motors Australia welcomes confirmation of this exciting partnership between Mitsubishi Motors Corporation and Foxtron and we are looking forward to working closely to deliver a great product for Australian customers,' Mitsubishi Motors Australia CEO Shaun Westcott said. 'This pure EV model is the latest step in our Momentum 2030 plan and offers another string to our multi-powertrain bow that will see us through to the next decade. 'It will join a refreshed Mitsubishi range that already offers petrol, diesel and PHEV options that fit Australian lifestyles, all with our innovative 10/10 warranty and capped-price servicing plan. 'It is also further evidence of our core market relationship with MMC, with Australia the first Mitsubishi market to receive this vehicle from launch, and signifies our ongoing strength.' Mitsubishi currently does not have a pure EV for sale in Australia. MORE: Motoring giant's huge U-turn on Trump The Model B features super cool styling from design company Pininfarina and offers 450km of range when fully charged. However, Mitsubishi hasn't yet revealed the specifics of its newest creation. It will slot into the Aussie small SUV market as a competitor to the likes of the Hyundai Kona EV and BYD Atto 3. Foxconn has strong ambitions to become a big player in car manufacturing and earlier this year shaped up to take a stake in Nissan after the Japanese firm plunged into crisis cutting 9000 jobs and reducing production by 20 per cent. However Nissan instead flirted with a merger with fellow Japanese maker Honda before that proposal fell over amid disagreement over what form the coming together would take. Foxconn appears to have taken that rejection on the chin and moved on with Mitsubishi, with Australians set to be the first to enjoy the spoils of that partnership. Originally published as iPhone car coming to Australia
