Latest news with #MonMonogram
TimesLIVE
07-08-2025
- TimesLIVE
Jet settin'
From luggage upgrades, cabin saviours to wanderlust-inducing staples, get into the travel mood with an arsenal built for miles By MON MONOOGRAM Louis Vuitton wants you to have the most sought-after luggage at baggage claim facilities— thanks to Mon Monogram, their newly enhanced personalisation service. Originally just a means to identify trunks while travelling, Louis Vuitton elevated the marking of travel pieces into a status symbol, and a canvas for creativity, even allowing the creation of your own monogram in the 1920s. An integral service that builds on the House's 'art of travel' heritage, Mon Monogram allows you to customise-to-order a variety of iconic Monogram pieces. From travel bags, rolling luggage, travel accessories, city bags, and small leather goods such as passport covers — personalise with a range of unique motifs, new colours, typefaces, stripe designs and patches. ADD TO CART: GUCCI FLORA GORGEOUS ORCHID If you're in the market for a new scent to tie your next travel memories to, look no further than this luminous gem from Gucci. Keeping the wellbeing of the planet in mind with its refillable bottle, Gucci Flora Gorgeous Orchid is a sunny floral bouquet in a bottle that you'll want to reach for time and time again, with its Ozonic gourmand floral profile comprising notes of vanilla orchid, and a duo of vanilla and marine ozonic accord. Gucci Flora Gorgeous Orchid EDP 100ml R2,950 Image: Supplied Image: Supplied MIST OPPORTUNITY Chanel's N°1 De Chanel Serum-in-Mist has been given the most perfect design refresh, solidifying its place in our travel arsenal. Now in a compact, bubble-shaped bottle in the signature red hue, it's made for on-the-go application. Merging technology with craftsmanship, the hero ingredient — red camellia extract — shines in a new, concentrated, bi-phase formula that gives you a potent yet lightweight antioxidant-rich mist. Whether popped into your handbag or pocket, applied after makeup or on bare skin, enjoy its powerful abilities to soothe, protect from oxidative stress, boost barrier strength, and restore radiance. Chanel N°1 DE CHANEL Serum-in-Mist R2,365 TRAVEL TO: RIO DE JANIERO Slather on a first-class sensory ticket to sunny Brazil with Sol De Janiero's new Body Badalada Vitamin-Infused Lotion. Come for the deliciously, addictive Cheirosa 62 scent with notes of pistachio, almond, salted caramel and vanilla, but stay for its lightweight, fast-absorbing formula that your skin will drink up; packed with Brazilian sugarcane, hyaluronic acid blend, Brazil nut oil, and cactus pear extract for skin that feels instantly soft and hydrated. Sol De Janiero Body Badalada Vitamin-Infused Lotion Cheirosa 62 400ml R735 Image: Supplied
Tatler Asia
06-07-2025
- Entertainment
- Tatler Asia
Decoding the strategy behind the 'handshake' between Louis Vuitton and Real Madrid
Above The spirit of sport threads its way through many of Louis Vuitton's collections (photo: Louis Vuitton) The spirit of sport threads its way through many of Louis Vuitton's collections. Pharrell Williams' Spring/Summer 2025 offering, for instance, radiates football energy. Just months earlier, in August 2024, Real Madrid's Jude Bellingham was named a Friend of the House. Meanwhile, sightings of players carrying the brand's luggage hinted at a deeper collaboration in the works. On 13 June, both fashion lovers and Real Madrid fans finally received the long-awaited confirmation. Read more: Prodigy Quang Duong—I believe pickleball will surpass tennis Above With Louis Vuitton's official appointment as Real Madrid's 'official tailor', a new dialogue opened between fashion and sport (photo: Louis Vuitton) With Louis Vuitton's official appointment as Real Madrid's 'official tailor', a new dialogue opened between fashion and sport. The once-declarative phrase Victory travels in Louis Vuitton, inscribed on trophy trunks, is now woven into each garment, worn close to the skin. No longer merely attire, the designs reflect a philosophy cut from natural Vachetta leather, sculpted to contour the athlete's form, and paired with LV Soft shoes that move in harmony with the pitch. The travel range is equally elevated: the Horizon 55 cabin trolley, the Keepall, the Christopher backpack, all cloaked in the maison's iconic Monogram canvas. Each element, from the white and yellow stripes drawn from Real Madrid's colours to the exclusive 'RM' insignia in the Mon Monogram line, is considered with the utmost care. However, what is worth noting is not the commercial value. The Real Madrid x Louis Vuitton Formal Capsule Collection was not created for mass consumption, but rather as a moment for two iconic empires to come together and shine. A symbol of victory is no longer confined to a trophy: it has become a statement of style, a declaration of intent, a way of life. Above The first Louis Vuitton x Real Madrid campaign did not unfold in a glossy studio or a grand fashion venue (photo: Louis Vuitton) The first Louis Vuitton x Real Madrid campaign did not unfold in a glossy studio or a grand fashion venue. Instead, it was staged at the heart of Madrid, inside the legendary Santiago Bernabéu stadium. There, beneath the floodlights and rich history, Éder Militão, Dani Carvajal, Vinícius Júnior, Thibaut Courtois and Kylian Mbappé appeared not in their kits, but in sharply tailored Louis Vuitton suits. In that instant, the Bernabéu fell into a rare hush, as it morphed from iconic football ground to an unexpected runway, where elegance and performance found common ground. Pietro Beccari, CEO of Louis Vuitton, remarked: 'Louis Vuitton and Real Madrid share the fundamental values that have brought them to the top.' A shared pursuit of greatness, a dedication to excellence, and an identity that defies imitation. Above Louis Vuitton will dress Real Madrid's men's, women's and basketball teams for all official appearances and travel (photo: Louis Vuitton) As part of this alliance, Louis Vuitton will dress Real Madrid's men's, women's and basketball teams for all official appearances and travel. Looking ahead, the maison will unveil a bespoke wardrobe for the club's athletes, created under the vision of Pharrell Williams, Louis Vuitton's men's creative director. The vision behind the 'handshakes' between luxury fashion and sports Above Luxury fashion and sportswear may appear to belong to separate spheres, but history has painted a different picture (photo: Louis Vuitton) Luxury fashion and sportswear may appear to belong to separate spheres, but history has painted a different picture. With Louis Vuitton appointed as the 'official tailor' of Real Madrid, this union marks a significant chapter in the ongoing dialogue between the two worlds. One could even point to 1913 as the origin, when Gabrielle Chanel opened a boutique in Deauville offering jersey sportswear. Soon after, designers like Jean Patou and Jeanne Lanvin began working with jersey, a fabric once reserved for rugby gear. Since then, the use of materials such as elastane and polyester, along with styles like joggers and trainers, has propelled sportswear into everyday wardrobes. Athleisure, once a niche blend, is now firmly embedded in consumer culture. Above Michael Burke, CEO of Louis Vuitton, beside the 2015 America's Cup trophy case in Portsmouth (photo: Louis Vuitton) In recent years, however, a more profound shift has emerged. Sport is no longer merely borrowing from luxury; fashion houses are entering the arena with intent, shaping, influencing, and redefining the game. Dior Men designed the formalwear for Paris Saint-Germain (PSG) in 2021. Prada outfitted the Chinese women's team at the 2023 World Cup. And now, Louis Vuitton steps onto the pitch with Real Madrid. Above Dior designed formalwear for the Paris Saint-Germain (PSG) team in 2021 (photo: PSG) What once looked like a fleeting trend is now being recognised as a deliberate strategy. With the luxury market facing slower growth, consumer fatigue, and the challenge of younger audiences, sport, particularly football, has become a potent avenue for expansion. According to the Football Market Size & Growth Analysis report, the global football market was valued at approximately USD 32.37 billion in 2023. Projections suggest this figure will rise from USD 33.56 billion in 2024 to USD 50 billion by 2035, with a compound annual growth rate (CAGR) of around 3.69 per cent between 2025 and 2035. Above Prada designs uniforms for China's women's team at the 2023 World Cup (photo: Prada) On a broader scale, football is shaping powerful cultural moments through fierce rivalries, massive global followings, and tight-knit fan communities amplified by social media. In a world fragmented by algorithms and fleeting consumer attention, sport remains one of the few genuine 'shared spaces' where brands can participate in a meaningful and enduring way. Above French footballer Kylian Mbappé becomes Dior's global ambassador in 2021 (photo: Dior) Beyond commercial metrics, the bond between fashion and sport has evolved into something richer, where culture, emotion and identity seamlessly intertwine. It is no longer simply a matter of strategic partnership, but a subtle mastery of crowd psychology—a reflection of our modern pace of life, in which audiences long to connect, to feel, to be present in every pulse of the moment. Eric Biones, CEO of Journal du Luxe, once remarked: 'Sporting events are real experiences that can pull fans away from their screens.' His insight speaks not only to the immersive allure of sport but also to why luxury houses are stepping directly onto the field, transforming matches into stages of cultural expression. In the heat of competition, these brands are no longer mere observers. They are lived in, carried, worn and woven into the identity of the wearer. Above Lionel Messi and Cristiano Ronaldo in Louis Vuitton's 2022 campaign (photo: Louis Vuitton) The line between pitch and catwalk continues to blur, giving rise to a new archetype: the brand face. Cristiano Ronaldo, Lionel Messi, Neymar Jr. and Kylian Mbappé command vast audiences. Their impact transcends sport, making them ideal ambassadors for fashion houses like Gucci, Prada, Dior and Louis Vuitton. But this movement extends beyond choosing the right face. Fashion's heavyweights, particularly those under the LVMH umbrella, are taking matters into their own hands. For the Paris 2024 Olympics, LVMH is not only a top-tier sponsor but also a creative force behind the event's visual identity. The group has invested millions of euros, including the creation of bespoke medal trunks by Louis Vuitton. LVMH's influence also flows through Dior, Berluti and Chaumet, each tasked with designing formalwear for athletes and event organisers. Meanwhile, Louis Vuitton has added rising star Léon Marchand, who clinched four gold medals at the Games, to its ambassador roster. A new icon, he embodies a bold, contemporary athleticism, full of style and self-assurance. Above The French team's outfit for the Paris 2024 Olympics opening ceremony was designed by Berluti (photo: LVMH) Above The Louis Vuitton Torch Trunks protect and display the Paris 2024 Olympic and Paralympic torches (photo: LVMH) Above Olympic medals designed by Chaumet (photo: LVMH) Above Interestingly, football teams are also repositioning themselves as fashion brands (photo: Louis Vuitton) Above Paris Saint-Germain Store on Fifth Avenue, New York (photo: FashionNetwork) Interestingly, football teams are also repositioning themselves as fashion brands. This can be seen in their dedicated product stores in major cities like New York and Tokyo, their uniform designs, and the choice of photographers and creative directors for their pre-season lookbooks. For example, PSG's flagship store opening in 2023 on Fifth Avenue in New York, home to flagships from Louis Vuitton and Dolce & Gabbana, is a clear indication that sport is also charting its place in global luxury fashion. NOW READ CHANEL Métiers d'art 2024/25: A fashion journey to poetic Hangzhou Icon of Icons: LOEWE Puzzle Bag Discover the next-generation '4-layer routine' skincare cycle: Skin care, air care, food care and mind care
Tatler Asia
22-05-2025
- Entertainment
- Tatler Asia
Discover the world of Louis Vuitton trunks: Heritage, innovation and the art of living
Above Vuitton's genius was in sensing the shifts of his era (photo: Louis Vuitton) Above Vuitton's genius was in sensing the shifts of his era (photo: Louis Vuitton) Vuitton's genius was in sensing the shifts of his era. As steamships and railways ushered in a new age of exploration, he recognised that luggage must be both durable and expressive. With the water-repellent Gris Trianon canvas and a then-radical flat-topped form, he elevated the trunk to an objet d'art. These were not just cases to transport possessions—they carried the aspirations of travellers, artists and aristocrats alike. Each became a passport to enchantment, telling a tale crafted in elegance and imagination. Read more: The Mon Monogram in Louis Vuitton history: From simple symbol to distinct heritage Above The Asnières atelier—Louis Vuitton's beating heart—is where the seemingly impossible takes form (photo: Louis Vuitton) The Asnières atelier—Louis Vuitton's beating heart—is where the seemingly impossible takes form. For over 150 years, it has produced bespoke trunks ranging from explorer Pierre Savorgnan de Brazza's bed trunk to medical cases, and even boxing trunks—crafted in collaboration with luminaries such as Damien Hirst and Karl Lagerfeld. Each creation upholds the Maison's quiet promise: no dream is too ambitious, no request too intricate. These trunks transcend utility, standing as heirlooms of timeless luxury, where artistry and function travel side by side. Icon designs Above The Malle Lit, created in 1868 and patented in 1885, stands as a refined example of technical ingenuity, designed for explorers and those drawn to faraway places (photo: Louis Vuitton) The Malle Lit, created in 1868 and patented in 1885, stands as a refined example of technical ingenuity, designed for explorers and those drawn to faraway places. Its recent reissue features the classic Monogram canvas, with a folding bed frame crafted in aluminium and oak—a fitting nod to both elegance and utility. Above The Courrier Lozine 110, lined in Monogram canvas with calfskin and polished metal accents, evokes the golden age of trave (photo: Louis Vuitton) Above Far more than luggage, it captures a legacy of exploration, refinement and personal adventure (photo: Louis Vuitton) The Courrier Lozine 110, lined in Monogram canvas with calfskin and polished metal accents, evokes the golden age of travel. Far more than luggage, it captures a legacy of exploration, refinement and personal adventure. Above The Secrétaire 2.0 Writing Desk, inspired by a 1929 commission for conductor Leopold Stokowski, reinvents the concept of a mobile office (photo: Louis Vuitton) Above With its foldaway desk, discreet stool and integrated storage, it balances purpose with poise (photo: Louis Vuitton) The Secrétaire 2.0 Writing Desk, inspired by a 1929 commission for conductor Leopold Stokowski, reinvents the concept of a mobile office. With its foldaway desk, discreet stool and integrated storage, it balances purpose with poise. Artisan Manon Bouvier's straw marquetry brings a mesmerising play of light across the surface, transforming the piece into a striking objet d'art. Above The iconic Boîte Chapeau returns as a statement in timeless travel and effortless chic (photo: Louis Vuitton) The iconic Boîte Chapeau returns as a statement in timeless travel and effortless chic. Meanwhile, everyday luxuries are reimagined: the Premium Tea Chest and Cigar Chest turn familiar rituals into curated experiences, reflecting the Maison's meticulous savoir-faire. Above The Cocktail Chest and Champagne Box evoke celebratory indulgence (photo: Louis Vuitton) Above The Cocktail Chest and Champagne Box evoke celebratory indulgence (photo: Louis Vuitton) Designed for discerning collectors, the Watch Chest provides an elegant home for timepieces, while the Golf Chest blends classic design with contemporary flair. The Cocktail Chest and Champagne Box evoke celebratory indulgence, and the Jewellery Chest alongside the 8 Watch Box offer refined storage for treasures. The Flower Chest adds a poetic flourish, while the Letter Chest and Arc de Triomphe reinterpret storage as interior art. Above Each piece adds a chapter to the Maison's continuing narrative of craftsmanship and style (photo: Louis Vuitton) In closing, the Speedy Trunk and Neo Wallet Trunk pay tribute to archival designs with a modern sensibility—uniting legacy, functionality and the spirit of elevated living. Each piece adds a chapter to the Maison's continuing narrative of craftsmanship and style. NOW READ How to spend 48 hours in Nha Trang Legacy 50: How has Vietnam's tourism industry changed after 50 years? Female leaders weave sustainable journeys at the 'hidden super-rich' Aman Resorts (Part 2)
Nylon
23-04-2025
- Business
- Nylon
Louis Vuitton introduces Mon Monogram — a newly enhanced personalisation service for its bags
Rooted in the art of travel, personalisation on canvas for its clients has been something that Louis Vuitton offered throughout its history. Image courtesy of Louis Vuitton. Over the decades, the French fashion House has maintained the art of personalisation at the service of its clients, offering unique ways to personalise and identify its Louis Vuitton designs. Most recently in 2008, the service had changed its personalisation experience to invite bag owners to make their mark on the pieces they carry. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Now, the service — Mon Monogram — gets an update with with more possibilities such as new colours, typefaces, stripe designs and patches that can be added to women's and men's bags in classic Monogram and also on Monogram Eclipse for select items. Other models eligible for personalisation include the Travel set which comprises of the Keepall, Horizon, the Trio Poche Toilette Monogram, the Christopher backpack, the OnTheGo Monogram, and the passport cover. To get started, all you'll need to do is select your iconic piece before choosing a palette of new colours that you would like applied to the initials and new optional stripes. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. Image courtesy of Louis Vuitton. You can also choose to have your initials set within new vintage-style patches that capture the spirit of design eras such as the Belle Époque or Art Nouveau, both of which can be positioned in groups and according to several schemes. The manufacturing process involves a three-layer digital printing to achieve the bright colours and well-defined shapes but even then, the turnaround time has been optimised to ensure a three weeks delivery to you, from the moment your order is placed. Start your Mon Monogram journey at select Louis Vuitton boutiques or online at
