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French Retail Group Casino to Launch Over 210 Stores in Morocco by 2035
French Retail Group Casino to Launch Over 210 Stores in Morocco by 2035

Morocco World

time5 days ago

  • Business
  • Morocco World

French Retail Group Casino to Launch Over 210 Stores in Morocco by 2035

Rabat – French retail group Casino and Moroccan multi-sector company H&S Invest Holding announced on Monday a new partnership to bring Casino's brands to Morocco. The first stores are expected to open in 2026. The two companies said in a joint statement the goal is to open more than 210 stores across Morocco over the next 10 years. These stores will operate under the French brands Franprix and Monoprix. Casino described the agreement as an important step in its new international growth strategy. The group aims to expand abroad through franchising, allowing local partners to run stores under its brand. Casino already works with 472 franchised stores outside mainland France, which made up 3.5% of its total revenue in 2024. Casino CEO Philippe Palazzi and Moncef Belkhayat, President of H&S Invest Holding, signed the partnership this morning in Rabat. Moroccan Minister of Industry and Trade Ryad Mezzour and France's Ambassador to Morocco Christophe Lecourtier also attended the signing ceremony. Pallazi expressed optimism about the new partnership and described it as an important moment for Groupe Casino and a sign of their shared ambition for Morocco. 'This collaboration perfectly reflects our strategy: relying on the strength of our brands, our expertise in franchising and logistics, and on solid partners to deliver a quality, local convenience offering that meets local expectations,' he said in a statement. Meanwhile, H&S Invest Holding said the partnership marks the beginning of 'a strategic partnership for the development of the Monoprix and Franprix brands in the Moroccan market.' The company added that the project is set to 'transform' local retail in Morocco by offering a modern shopping experience, with high-quality products, fresh food options, and services tailored to new urban lifestyles. The project also includes the creation of a dedicated purchasing center to support neighbourhood grocery stores. Tags: group casinoMoroccoretail

Moncef Bekhayat plans to open 210 Franprix and Monoprix stores in Morocco
Moncef Bekhayat plans to open 210 Franprix and Monoprix stores in Morocco

Ya Biladi

time5 days ago

  • Business
  • Ya Biladi

Moncef Bekhayat plans to open 210 Franprix and Monoprix stores in Morocco

The French group Casino announced on Monday the signing of a strategic partnership with the Moroccan company H&S Invest Holding, with plans to open 210 Franprix and Monoprix stores in Morocco by 2035. This alliance is part of Casino's new international expansion strategy, which relies on franchising to boost its brands' presence abroad. The group, which also owns Vival and the online retailer CDiscount, aims to capitalize on the popularity of its local convenience store brands. H&S Invest Holding, described as a «Moroccan multi-business group specializing in the life economy», sees this partnership as a way to diversify its retail division. According to its president, Moncef Belkhayat, the first stores are expected to open in 2026, with the goal of creating over 1,000 direct and indirect jobs across the Kingdom by 2030. The development of the Franprix and Monoprix brands is expected to invigorate the local retail landscape and meet the growing demand for quality and convenience. From Casino's perspective, the partnership represents a significant opportunity. «This partnership is fully aligned with our international development strategy through franchising», said Philippe Palazzi, the group's CEO, in a statement. He believes the local presence and strong operational expertise of H&S Invest Holding will enable the rapid rollout of an efficient store network, adapted to the evolving consumption habits of Moroccans. Controlled by Czech billionaire Daniel Kretinsky, the Casino group operates in over 20 countries and has 472 franchised stores outside mainland France, accounting for 3.5% of its 2024 revenue. Despite this international footprint, the group recorded a 5% drop in sales in the first quarter of 2025, with net sales down to 2 billion euros.

French retailer Casino to open first stores in Morocco in 2026
French retailer Casino to open first stores in Morocco in 2026

Yahoo

time5 days ago

  • Business
  • Yahoo

French retailer Casino to open first stores in Morocco in 2026

(Reuters) -Casino has signed a partnership agreement with H&S Invest Holding to expand its presence to Morocco, the French food retailer said on Monday. It aims to open 210 Franprix and Monoprix convenience stores in Morocco by 2035, with the first stores to open in 2026. "By 2030, we aim to create more than 1,000 direct and indirect jobs across the Kingdom through the roll-out of the Franprix and Monoprix banners," H&S Invest Chairman Moncef Belkhayat said in the statement. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

French retailer Casino to open first stores in Morocco in 2026
French retailer Casino to open first stores in Morocco in 2026

Reuters

time6 days ago

  • Business
  • Reuters

French retailer Casino to open first stores in Morocco in 2026

May 26 (Reuters) - Casino ( opens new tab has signed a partnership agreement with H&S Invest Holding to expand its presence to Morocco, the French food retailer said on Monday. It aims to open 210 Franprix and Monoprix convenience stores in Morocco by 2035, with the first stores to open in 2026. "By 2030, we aim to create more than 1,000 direct and indirect jobs across the Kingdom through the roll-out of the Franprix and Monoprix banners," H&S Invest Chairman Moncef Belkhayat said in the statement.

Sanlam Morocco invests 150 million dirhams in Dislog Group Expansion
Sanlam Morocco invests 150 million dirhams in Dislog Group Expansion

Ya Biladi

time28-02-2025

  • Business
  • Ya Biladi

Sanlam Morocco invests 150 million dirhams in Dislog Group Expansion

Sanlam Morocco has acquired a minority, non-controlling stake in Dislog Group. This investment, totaling 150 million dirhams, will enable Dislog Group to strengthen its healthcare division and drive further development through external growth (M&A) in the pharmaceutical and medical device sectors. Dislog Group owns several specialized entities, including Megaflex, Kosmopharm, Steripharma, Somapharma, Africare, and Dislog Santé. Its healthcare division is structured around three business units: the pharmaceutical industry, medical devices, and dermo-cosmetics, offering a complete value chain from drug manufacturing to the distribution of specialized equipment. This investment aligns with an expansion strategy in a rapidly growing sector in Morocco, further consolidating Dislog Group's position in the healthcare market. On this occasion, Yahia Chraibi, General Manager of Sanlam Morocco, stated: «Sanlam and Dislog share a common commitment to innovation and service excellence. By investing in such a dynamic Moroccan player, we reaffirm our commitment to supporting the national economy, particularly in the healthcare sector, where we have recognized expertise.» «Sanlam's entry into our capital further institutionalizes our ownership. As a Moroccan leader in FMCG and healthcare, we are eager to accelerate our international development, a vision we share with Sanlam», Moncef Belkhayat, Chairman and CEO of Dislog Group, added.

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