Latest news with #MondelezIndia
Time of India
20-05-2025
- Business
- Time of India
Desire for "me time" with snacks has intensified: Mondelez
HighlightsThe Mondelez International State of Snacking Report 2024 reveals that 97 percent of Indian consumers associate snacks with nostalgia and joy, highlighting the emotional connection they have with snacking. A significant 70 percent of consumers reported an increase in snacking over the past year, with 99 percent likely to indulge in snacks as a reward or treat, emphasizing the importance of snacking in their daily lives. The report indicates a shift towards online snack purchasing, with 61 percent of consumers engaging in online buying, while 83 percent discover new snack possibilities in store aisles, showing the evolving landscape of snack consumption in India. Mondelez International has released the India-specific findings of its sixth annual State of Snacking Report , offering an in-depth look at the evolving role of snacking in the lives of Indian consumers. The report, globally unveiled earlier this year, delves into key themes such as the evergreen nature of snacking, mindful consumption , indulgent snacking , and snack curation . The report highlights that snacking continues to be deeply embedded in daily life, serving various purposes from fostering social connections to providing comfort and evoking childhood memories. A striking 97 per cent of Indians associate snacks with nostalgia and joy, while 88 per cent view them as a source of comfort or reward. Furthermore, 80 per cent confirmed they frequently snack or eat between meals to socialize, a trend that continues to strengthen year after year. Nitin Saini, Vice President – Marketing, Mondelez India, commented on the findings, stating, "The State of Snacking™ Report 2024 uncovers a fascinating shift in India's snacking habits, revealing the strong role of snacking as a ritual meeting emotional, physical and social needs.' Key Insights from the 2024 Report: The Evergreen Role of Snacking: A significant 70 per cent of consumers reported snacking more today than a year ago. The afternoon sees the most snacking activity at 75 per cent, followed by the morning at 50%. Loyalty to specific snacks and brands remains high, with 88 per cent of Indians sticking to their favorites for a long time. Indulgent Snacking in the Spotlight: Snacking as a reward or treat is almost universal, with 99% of Indians likely to indulge. For 84 per cent, snacking is one of the few indulgences they have in their hectic lives, underscoring its growing importance. A strong 85 per cent believe some snacks should simply be for enjoyment and satisfaction. Snack Curation and Commitment: While 65 per cent of consumers still source their snacks from neighborhood convenience stores, online buying is catching up quickly at 61 per cent. Store aisles continue to be a significant source of discovery, with 83 per cent of Indian consumers finding new snack possibilities there, a 5 per cent increase from 2023. Mindful Consumption and Lifestyle Changes: Indian consumers frequently turn to snacks to address a range of needs, from boosting moods to fueling their bodies and providing energy. The desire for "me time" with snacks has also intensified, reaching 87 and in 2024, up from 84 and in 2019. First launched in 2019 in collaboration with The Harris Poll, the State of Snacking report reinforces Mondelez International's dedication to shaping the future of snacking. Over six years, the study, which surveys thousands of consumers across 12 countries, has consistently shown a growing preference for snacks over traditional meals, highlighting their evolving and expanding role in daily consumption habits.
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Business Standard
14-05-2025
- Business
- Business Standard
Qcom fuelling snacking in India, says Mondelez executive Nitin Saini
Consumers with higher disposable incomes are more likely to experiment with their snacking habits in India and quick commerce is fuelling it, according to Mondelez India. 'The audience that is there on quick commerce is more disposed towards wanting to experiment because they have more disposable incomes. There is a natural traction over there from a consumer standpoint or a shopper standpoint,' Nitin Saini, vice-president, marketing, Mondelez India, told Business Standard while talking about its report 'Share of Snacking: India 2024'. 'Quick commerce is expanding rapidly in top metros and cities. This is driving consumers to inherently look for greater variety and these two factors are coming together to drive snacking in the country,' he added. According to its report, 39 per cent of consumers buy snacks online while the rest prefer shops. The share of consumers shopping for snacks online stood at 35 per cent last year. In its report, the firm said consumers had 2.74 snacks per day with 99 per cent of them having at least one snack, 80 per cent two, and 78 per cent preferring small meals to big ones. Consumers prefer snacks that have nostalgia, according to the report, and 89 per cent of them like those that evoke childhood memories of home. Saini added that a lot of consumers looked for smaller indulgence snacks. He also said even mindful customers at times looked to indulgent options like chocolates. Saini added Mondelez India, which houses products like chocolates and biscuits under the brand Cadbury and Oreo, had a strong portfolio of small packs and portion control packs, and that addressed the need of some consumers who want to snack in smaller portions. The report found 83 per cent of Indian consumers preferred strolling aisles in supermarkets and hypermarkets, which helped them
