13-05-2025
How Much is the Liver King Worth? Influencer Brian Johnson's Net Worth
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Brian Johnson is best known as the Liver King, a social media star known for his bushy beard, his penchant for going everywhere shirtless, and the steroid scandal that caused so many of his fans to lose faith in him. In spite of consistently denying that he used any steroids to help gain his physique, an unearthed email eventually revealed that the Liver King was spending $11,000 per month on performance-enhancing drugs.
Read More: Liver King Steroids Controversy: What Happened and Where Is He Now?
Now Netflix's "Untold: The Liver King" is streaming, telling the story of how Brian Johnson became a famous social influencer. But exactly how much money is the Liver King worth when all is said and done?
Brian Johnson, AKA Liver King, is seen on December 15, 2022 in Los Angeles, California.
Brian Johnson, AKA Liver King, is seen on December 15, 2022 in Los Angeles, California.
MEGA/GC Images
What is the Liver King's Net Worth?
In 2023, Brian Johnson claimed that his net worth was $310 million. However, MoneyMade took a look and judged the Liver King's liquid net worth to be closer to $12 million.
The site reports that Johnson has invested in four supplement brands and that each brand is performing at over $1 million in annual revenue.
Then there's his own Ancestral lifestyle brand. MoneyMade estimates Johnson could be making anywhere from $3 million to $4 million annual revenue from sales on his website, with sales from Amazon adding up to a potential $24 million. They believe the profit of the company to be in the neighborhood of $3 million, with Johnson's personal stake in that being somewhere around $1 million.
Liver King also owns a number of other supplement companies, though MoneyMade reports that he is "most likely" a minority stakeholder and would not be personally making as much as he is with Ancestral.
Then there are Johnson's real estate holdings. He and his family live in a mansion in Austin, Texas, that MoneyMade estimates to be worth around $4 million. Then there's Liver Ranch, also in Austin, which is worth about $1 million.
What to Know About Netflix's 'Untold: The Liver King' Documentary
According to Netflix's Tudum, "Untold: The Liver King" isn't going to answer questions like whether or not eating raw meat all day is really the key to health and happiness. The site's description of the documentary reads, "UNTOLD: The Liver King is less concerned with what it takes to build a physique than with what it takes to build a brand. What happens when a person becomes a persona? How does a family live inside a myth? And what's the cost of becoming your own hero?"
The Mirror describes some of the more surprising scenes in the documentary, including Johnson's wife, Barbara, talking about how their son didn't know what pain medication was when he broke his leg. In another scene, the whole family kills a bull together and eats it raw.
