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New Indian Express
31-07-2025
- Business
- New Indian Express
Apple and Vivo lead India's smartphone market in Q2
Apple remained one of the top players in India's smartphone market, increasing its value share to 23 percent during the April–June 2025 period, according to Counterpoint Research's Monthly India Smartphone Tracker. This marks a six percent jump from Q2 2024, highlighting Apple's growing presence in the premium segment in the country. The US tech giant solidified its position through strong sales of the iPhone 16 series, aggressive trade-in programs and attractive EMI offers. Samsung also held a 23 percent market share by value, though this represented a slight one percent decline compared to Q2 2024. Meanwhile, Chinese brand Vivo maintained a steady 15 percent share, while Oppo dropped to 10 percent, down by one percent. Realme saw a decline to six percent in volume share (down two percent) and four percent in value share (also down two percent). In terms of volume (units shipped), Vivo emerged as the market leader with a 20 percent share, up three percent YoY. Samsung followed with 16 percent (down one percent), and Oppo ranked third with 13 percent, marking a two percent rise. Realme and Xiaomi held 10 percent and eight percent of the volume share, respectively.
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Business Standard
30-07-2025
- Business
- Business Standard
India's smartphone market dials 8% volume growth in Q2 2025: Report
The Indian smartphone market saw an eight per cent year-on-year rise in volume and 18 per cent growth in wholesale value in Q2 2025, scripting a solid rebound after a muted Q1, according to Counterpoint. The iPhone 16 was the most-shipped device in Q2 2025. "India's smartphone market grew 8 per cent YoY in volume and 18 per cent YoY in value in Q2 2025, marking a solid rebound following a muted Q1," Counterpoint's Monthly India Smartphone Tracker said. Overall, the recovery was driven by a 33 per cent YoY jump in new launches, aggressive marketing, and strong summer sales, with brands offering steeper discounts, easy EMIs (equated monthly instalments), and bundled offers, especially in the mid and premium segments, it said. vivo topped the charts in volume, while Samsung and Apple led in value metrics. Counterpoint Senior Research Analyst Prachir Singh noted that India's smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending. Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more accessible. Additionally, tax relief measures introduced earlier in the year increased disposable income and savings, creating a favourable setup for discretionary purchases, Singh pointed out. "The improving sentiment contributed to the ultra-premium (more than Rs 45,000) segment's strong 37 per cent YoY growth, making it the fastest-growing price tier," Singh observed. The ultra-premium segment helped the Indian smartphone market record its best-ever Q2 in value terms and highest-ever average selling price (ASP). Seen in volume terms, vivo captured a 20 per cent share, Samsung was at 16 per cent, Oppo (13 per cent), realme (10 per cent), and Xiaomi (8 per cent), as per the global technology market research firm. In wholesale value terms, Samsung and Apple raced neck-to-neck at 23 per cent each, vivo at 15 per cent, Oppo (10 per cent), realme (6 per cent), and OnePlus (4 per cent). (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Time of India
30-07-2025
- Business
- Time of India
India's smartphone market dials 8% volume growth in Q2 2025: Counterpoint Tracker
Academy Empower your mind, elevate your skills The Indian smartphone market saw 8% year-on-year rise in volume and 18% growth in wholesale value in Q2 2025, scripting a solid rebound after a muted Q1, according to iPhone 16 was the most-shipped device in Q2 2025."India's smartphone market grew 8% YoY in volume and 18% YoY in value in Q2 2025, marking a solid rebound following a muted Q1," Counterpoint's Monthly India Smartphone Tracker the recovery was driven by a 33% YoY jump in new launches, aggressive marketing, and strong summer sales, with brands offering steeper discounts, easy EMIs (equated monthly instalments), and bundled offers, especially in the mid and premium segments, it topped the charts in volume, while Samsung and Apple led in value Senior Research Analyst Prachir Singh noted that India's smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more tax relief measures introduced earlier in the year increased disposable income and savings, creating a favourable setup for discretionary purchases, Singh pointed out."The improving sentiment contributed to the ultra-premium (more than Rs 45,000) segment's strong 37% YoY growth, making it the fastest-growing price tier," Singh ultra-premium segment helped the Indian smartphone market record its best-ever Q2 in value terms and highest-ever average selling price (ASP).Seen in volume terms, vivo captured a 20% share, Samsung was at 16%, Oppo (13%), realme (10%), and Xiaomi (8%), as per the global technology market research wholesale value terms, Samsung and Apple raced neck-to-neck at 23% each, vivo at 15%, Oppo (10%), realme (6%), and OnePlus (4%).
Time of India
30-07-2025
- Business
- Time of India
India's smartphone market dials 8% volume growth in Q2 2025: Report
India's smartphone market rebounded strongly in Q2 2025, experiencing an 8% YoY volume increase and an 18% YoY value growth, driven by new launches and aggressive marketing. Vivo led in volume, while Samsung and Apple were neck-and-neck in value. Improved economic conditions and consumer sentiment fueled growth, particularly in the ultra-premium segment. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The Indian smartphone market saw an eight per cent year-on-year rise in volume and 18 per cent growth in wholesale value in Q2 2025, scripting a solid rebound after a muted Q1, according to iPhone 16 was the most-shipped device in Q2 2025."India's smartphone market grew 8 per cent YoY in volume and 18 per cent YoY in value in Q2 2025, marking a solid rebound following a muted Q1," Counterpoint's Monthly India Smartphone Tracker the recovery was driven by a 33 per cent YoY jump in new launches, aggressive marketing, and strong summer sales, with brands offering steeper discounts, easy EMIs (equated monthly instalments), and bundled offers, especially in the mid and premium segments, it topped the charts in volume, while Samsung and Apple led in value Senior Research Analyst Prachir Singh noted that India's smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more tax relief measures introduced earlier in the year increased disposable income and savings, creating a favourable setup for discretionary purchases, Singh pointed out."The improving sentiment contributed to the ultra-premium (more than Rs 45,000) segment's strong 37 per cent YoY growth, making it the fastest-growing price tier," Singh ultra-premium segment helped the Indian smartphone market record its best-ever Q2 in value terms and highest-ever average selling price (ASP).Seen in volume terms, vivo captured a 20 per cent share, Samsung was at 16 per cent, Oppo (13 per cent), realme (10 per cent), and Xiaomi (8 per cent), as per the global technology market research wholesale value terms, Samsung and Apple raced neck-to-neck at 23 per cent each, vivo at 15 per cent, Oppo (10 per cent), realme (6 per cent), and OnePlus (4 per cent).
India.com
30-07-2025
- Business
- India.com
India Smartphone Market Rises 8% In April-June Amid Robust Macroeconomic Environment
New Delhi: India's smartphone market grew 8 per cent (year-on-year) in volume and 18 per cent in value in the April-June quarter (Q2 2025), marking a solid rebound following a muted Q1, a report said on Wednesday. The iPhone 16 emerged as the most-shipped device in Q2 2025, driven by ongoing promotions, extended EMI options, and improved retail execution, helping Apple register its highest-ever Q2 shipments in India. According to Counterpoint's 'Monthly India Smartphone Tracker', the recovery was driven by a 33 per cent jump (on-year) in new launches, aggressive marketing, and strong performance during summer sales, with brands offering steeper discounts, easy EMIs, and bundled offers especially in the mid and premium segments. "India's smartphone market recovery in Q2 2025 was further supported by an improved macroeconomic environment that boosted consumer confidence and spending. Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank's repo rate cuts made financing more accessible,' explained senior research analyst Prachir Singh. Additionally, tax relief measures introduced earlier in the year increased disposable incomes and savings, creating a favourable setup for discretionary purchases, he mentioned. The improving sentiment contributed to the ultra-premium (Rs 45,000 and above) segment's strong 37 per cent YoY growth, making it the fastest-growing price tier. The ultra-premium segment helped the Indian smartphone market record its best-ever Q2 in value terms and highest-ever ASP. Apple and Samsung capitalised on this trend through aggressive affordability initiatives such as trade-in programmes, no-cost EMIs, and limited-period summer discounts, making flagship devices more accessible to aspirational buyers, said the report. "During Q2 2025, both OEMs and channels hosted several sales events, including parallel offline events, which helped some of the OEMs clear existing inventory and push for new launches. Samsung followed as the second-largest brand, supported by aggressive summer promotions on its A and S series and increased traction for its N-1 flagship upgrades, which helped sustain momentum in the mid to premium segments,' said research analyst Shubham Singh. Nothing's Q2 2025 shipments jumped 146 per cent YoY, making it the fastest-growing brand for the sixth consecutive quarter – a feat only achieved by Nothing. The increase was driven by the newly launched CMF Phone 2 Pro and the brand's strong retail expansion efforts. OnePlus' ultra-premium segment grew 75 per cent in Q2 2025, driven by the strong performance of its 13 and 13R series, alongside early traction from the newly launched compact 13s, reflecting the brand's expanding premium portfolio.
