Latest news with #Moomin
Fashion Network
3 days ago
- Business
- Fashion Network
Finnish franchise Moomin launches in India with Bradford License India
Finnish lifestyle franchise Moomin has entered the Indian market through a strategic licensing partnership with Bradford License India. The move brings the cartoon characters created by author and artist Tove Jansson to one of the world's fastest-growing consumer markets for storytelling brands. The India partnership aims to tap into the growing demand for emotionally resonant and design-led brands, Indian Retailer Bureau reported. Moomin's visual identity and cross-generational appeal are expected to drive expansion across premium lifestyle categories, apparel, gifting, and experiential retail formats. 'Moomin represents everything that makes a character brand timeless, a strong narrative, an emotionally engaging world, and relevance across generations," said Bradford License India's chairman Gaurav Marya, Indian Retailer Bureau reported. "We are excited to lead Moomin's foray into India and look forward to collaborating with innovative partners who see value in building something meaningful and lasting.' The Moomin brand, with a legacy spanning generations and a fan base in over 100 countries, markets itself on themes of kindness, curiosity, and inclusion, according to its Facebook page. Having evolved from books and animation into a global lifestyle brand, Moomin now spans home décor, fashion, stationery, collectibles, and fast-moving consumer goods. 'India's market potential is unmatched, and we are confident Bradford License India is the right partner to help us grow in this region," said Moomin Characters' managing director Roleff Kråkström. "We've seen Moomin thrive in diverse markets, from Europe to East Asia, and we're excited to see how Indian consumers engage with the brand's values, designs, and storytelling."
Hypebeast
5 days ago
- Entertainment
- Hypebeast
Acne Studios Taps Moomin and Friends on Another Collaborative Capsule
Summary Like many of us,Acne Studioscan't get enough of Tove Jansson'sMoomins. After an initial collaboration back in November of 2024, the fashion house is reconnecting with Jansson's characters for another full-length Fall/Winter 2025 collaborative range. This go around, the pair, who share Scandinavian roots, presents a 16-piece unisex lineup of both apparel and accessories, spanning jersey, denim and knitwear stamped with sketches of the animated Moomins gang. Arriving as the latest release in Acne Studio's 'Face' series, the extensive release comes dipped in a vibrant pallate of colors, leaning into the whimsical aura of the magical Moomins land. Other characters – Little My, Snorkmaiden, Stinky and the Hattifatteners – materialize in the form of embroidered patches and printed graphics, landing on some of Acne's signature silhouettes such as the brand's 1981 jeans and striped shirting and sweaters. Footwear rounds out the release, with a pair of classic lace-up sneakers stamped with Acne's Face logo and further elevated with removable metal Moomin patches. The full Acne Studios x Moomins drop lands online at Acne's officialwebstoreon May 28, followed by an in-person drop at all Acne Studios stores worldwide on May 30.
BBC News
07-05-2025
- BBC News
Melksham horse rider's death inquest referred to CPS by coroner
Coroner refers horse rider death case to CPS Jayne Hunt died after falling off her horse, Moomin, in July 2023 An inquest into the death of a woman who fell off her horse after it became spooked has been referred to the Crown Prosecution Service (CPS). Jayne Hunt, 55, from Melksham, Wiltshire, was riding her horse Moomin down Bollards Hill near Seend on 9 July 2023. Police said she was apparently startled by a motorcycle near a blind bend. David Ridley, HM Senior Coroner for Wiltshire and Swindon, made the decision to refer the case to the CPS over inconsistencies in evidence. A two-day inquest at the coroner's court was due to begin on Wednesday.
Yahoo
30-04-2025
- Entertainment
- Yahoo
Tove Jansson's Moomin books explore the power of adventure and transformation
This year marks the 80th anniversary of the first Moomin tale, The Moomins and the Great Flood. In the book, Moomintroll and his friends embark on a journey to find their home after a great flood devastates Moominvalley, meeting odd creatures and new friends along their journey. The book was first published in creator Tove Jansson's native Swedish in 1945. However, the first Moomin book to have an English edition was in fact the third of the Moomin books, Trollkarlens Hatt (The Hobgoblin's Hat). It was translated by Jansson's friend Elizabeth Portch and reached its widest English-speaking audience when it was published by Puffin Books in 1961 as Finn Family Moomintroll. At the beginning of the story Moomintroll finds a magical top hat. It can transform anything that is placed inside of it into something else entirely – and so the adventures begin. This is part of a series of articles celebrating the 80th anniversary of the Moomins. Want to celebrate their birthday with us? Join The Conversation and a group of experts on May 23 in Bradford for a screening of Moomins on the Riviera and a discussion of the refugee experience in Tove Jansson's work. Click here for . Unlike the Swedish-language edition, Portch's translation of Finn Family Moomintroll begins with a letter from Moominmamma. It's written in a curly cursive and dotted with love-hearts and an image of an apparently 'hand-drawn' troll. The letter is addressed to a 'dear child' who is 'overseas'. In it, Moominmamma expresses disbelief at the idea that there may not be any Moomins 'there over' and that the child she is addressing may 'not even know what a troll is' (hence the illustration). Moominmamma's wonder at the differences in custom between her own land and 'your country' is based on an assumption that the two must be somewhat alike. Similarly, her explanation of what Moomintrolls are depends on their difference from the 'usual common trolls', which means there must be familial similarity between them. Both Moominmamma's wonder at and explanation of difference assume an underlying essential similarity or sameness between Moominvalley, where she lives, and the reader's home. This is significant in a story that explores ideas of foreignness and translation, change and transformation. Though the adventures in Finn Family Moomintroll might be said to only truly begin on the spring morning when Moomintroll, Sniff and Snufkin find 'a tall black hat', the book opens with the Moomins settling down for their winter hibernation and closes with the valley in autumn. The changes wrought by the Hobgoblin's hat are 'quite different' because 'you never know beforehand' what they will be. However, their extreme nature is framed and contained by a world in which there are known and predictable changes in the seasons, as well as routine – though sometimes dramatic – changes in the weather. The Hemulen is unperturbed by the hat's transformation of eggshells into fluffy little clouds that Moomintroll and his friends are able to ride. That's because he is 'so used to [them] doing extraordinary things'. But when Moomintroll is transformed by the hat into 'a very strange animal indeed', so much so that his friends do not recognise him, it's a very different matter. A moment of real jeopardy occurs when Moomintroll's own mother does not seem to recognise him either. But this is soon dispelled when Moominmamma looks 'into his frightened eyes for a very long time' and quietly declares: 'Yes, you are my Moomintroll.' This moment of recognition breaks the spell and Moomintroll changes back into 'his old self again'. One of the crucial features of the hat is the changes it makes are only temporary and this, together with Moominmamma's reassurance that she will 'always know [Moomintroll], whatever happens', suggests an ultimately unchanging essence to things that cannot be denied. On the other hand, the book suggests that some change is to be embraced. Sniff's desire for things to stay the same 'for ever and ever' is portrayed as immature and wrong-headed. As is the Muskrat's obsessive quest for peace and stillness which ends up with his apparent, though temporary, transformation into a monster. Snufkin's point that 'life is not peaceful' offers a gentle rebuke to the Hemulen, who also wishes to 'live his life in peace and quiet'. But perhaps the clearest indication of the book's attitude to changelessness is the monstrous Groke. She is motivated by an unwavering drive to recover the 'King's Ruby', not because this thing which 'changes colour all the time' is 'the most beautiful thing in the world', but because it is 'the most expensive'. The Groke's inability to appreciate the ruby aesthetically is presented as being rooted in her own immutability. That the Groke's hostility to change is itself deadening, becomes evident when she sits 'motionless' before the Moomins and their friends, staring at them in a way that makes them feel 'she would wait for ever' and eventually departs leaving the ground behind her frozen in the wrong season. This, then, is key. Adventure, transformation and change in Finn Family Moomintroll are both necessary and desirable, but they are also contained within a reassuring frame of reliable predictability. The final lines of the English translation are: 'It is autumn in Moomin Valley, for how else can spring come back again?' This article is republished from The Conversation under a Creative Commons license. Read the original article. Sue Walsh does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
