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Dubai: Branded residences cost 40% more than non-branded properties
Dubai: Branded residences cost 40% more than non-branded properties

Khaleej Times

time6 days ago

  • Business
  • Khaleej Times

Dubai: Branded residences cost 40% more than non-branded properties

An influx of millionaires into the UAE has assured that demand for branded residences in Dubai stays strong. These command a good premium as the average price per square foot stands at Dh3,779 — which is 40 per cent more than non-branded residences. According to a study released by Morgan's International Realty, most of the concentration of branded residences is in Downtown (21), followed by Business Bay (17) and Palm Jumeirah (16). Dubai has 90 branded residences under construction, with 30,384 units expected to be delivered in the coming years, according to the first-half report released by Morgan's. Around 54 branded projects are already completed, offering a combined 18,100 ready units. Branded residences managed by hotel operators now represent 38 per cent of the total market, showcasing a rising preference among global millionaires for residential privacy paired with five-star service. 'Dubai's branded residences are no longer a niche — they've matured into a globally recognised asset class. This evolution is driven by an accelerating influx of global wealth, a growing demand for lifestyle-integrated living, and the long-term commitment of top-tier developers to design, service, and brand integrity. As these forces converge, Dubai continues to position itself not just as a real estate destination, but as a benchmark for branded living worldwide,' said Elias Hannoush, managing director, Morgan's International Realty. The first half of 2025 witnessed a defining moment for Dubai's branded residences market, with the launch of 12 new branded projects, adding 5,510 units and bringing the city's total branded inventory to 48,474 units. The highest price per square foot was Dh18,294, while the most expensive unit was sold for Dh164 million in Jumeirah Asora Bay during the first half of 2025. In Dubai Marina, a total of 1,320 branded units were sold, with a sales value of $889 million (Dh3.3 billion), while Downtown recorded 773 branded units being sold with a sales value of $1.55 billion (Dh5.68 billion). Aman Hotels & Resorts made its long-awaited debut in Dubai's branded residences market, instantly becoming the most premium branded property, with an average price per square foot of $3,593 (Dh13,195). According to Henley and Partners, the UAE will attract around 9,800 millionaires this year, maintaining its appeal among the rich globally. The inflow of these high–net worth individuals is one of the key factors driving demand for branded and luxury property in Dubai.

Dubai's off-plan branded residences dominate market as pipeline projects surge
Dubai's off-plan branded residences dominate market as pipeline projects surge

Arabian Business

time06-08-2025

  • Business
  • Arabian Business

Dubai's off-plan branded residences dominate market as pipeline projects surge

Dubai's off-plan branded residences are taking centre stage in the luxury property market, accounting for 83 per cent of total sales value and 79 per cent of transaction volume in the first half of 2025, as developers rush to meet demand with record-high pipeline launches, according to a new report by Morgan's International Realty. The city added 5,510 branded units in H1 2025 across 12 new developments, pushing the total supply of branded residences to 48,474 units — the highest concentration of any global city. At the heart of this expansion is a robust pipeline of under-construction projects, which now make up over 63 per cent of Dubai's branded residential stock, totalling 30,374 units across 90 developments. In contrast, ready stock stands at 18,100 units across 54 projects. 'The weight of the market has shifted decisively toward pipeline projects,' said Elias Hannoush, Managing Director of Morgan's International Realty. 'Off-plan branded residences are attracting both end users and investors with compelling lifestyle offerings and capital appreciation potential.' Investors flock to under-construction projects Under-construction branded residences commanded an average price of $1,049 per square foot (AED 3,853), slightly higher than $1,015 (AED 3,727) for ready units — a reversal of historical norms. This reflects rising buyer confidence in off-plan luxury products and the growing role of branding in price resilience. The most successful pipeline projects in terms of sales value include: Palace Villas Ostra at The Oasis: $1.83 billion (AED 6.72 billion) Franck Muller Vanguard Tower, Dubai Marina: $240 million (AED 882 million) Rove Home, Dubai Marina: $275 million (AED 1.01 billion) Together, these projects demonstrate the appetite for differentiated, branded living experiences that blend service, architecture, and exclusivity. New launches reshape Dubai's skyline Among the upcoming developments is the Trump International Hotel & Tower at La Mer, expected to complete in Q1 2029. With an average selling price of $2,274 per sq ft (AED 8,351), it sets a new benchmark in beachfront ultra-luxury living. Meanwhile, Jumeirah Asora Bay by Meraas, a coastal development blending natural materials with flowing architectural lines, is scheduled for completion by Q4 2031. Prices average $934 per sq ft (AED 3,429), offering premium waterfront residences with proximity to Downtown Dubai. Both projects reflect a shift in developer focus toward high-ticket, long-horizon investments, often backed by iconic global brands. These projects aim to serve ultra-high-net-worth individuals seeking second homes, investment assets, or long-term lifestyle bases in the UAE. With strong investor demand and healthy absorption rates, Morgan's International Realty expects Dubai's branded residence pipeline to remain active through 2026 and beyond, driven by regional population growth, visa incentives, and continued luxury tourism expansion. Downtown Dubai, Dubai Harbour, and The Oasis remain top destinations for pipeline development, but areas like La Mer, Dubai Hills Estate, and Dubai Creek Harbour are increasingly in focus as developers push into untapped prime zones.

Dubai branded residences sector hit record $45 million sale
Dubai branded residences sector hit record $45 million sale

Arabian Business

time06-08-2025

  • Business
  • Arabian Business

Dubai branded residences sector hit record $45 million sale

Dubai's branded residences market continues to outpace global luxury hubs, with a record $44.6 million penthouse sale in Jumeirah Asora Bay highlighting the city's growing dominance in this once-niche segment, according to a new H1 2025 report by Morgan's International Realty. The six-bedroom unit, sold in May for AED 164 million, marked the highest-priced branded residence transaction in Dubai to date and helped drive a 37 per cent year-on-year increase in total transaction value, despite a modest 3 per cent dip in sales volume compared to H1 2024. Dubai tops global branded residences market Dubai now hosts 48,474 branded units across 144 projects, adding 5,510 new residences in just the first six months of 2025. The surge further cements the emirate's status as the global capital of branded residences, outpacing traditional markets like Miami, New York, and London. 'Branded residences are no longer a niche segment, they have become a core asset class,' said Elias Hannoush, Managing Director of Morgan's International Realty. 'Institutional investors are moving in, and we're seeing new pricing benchmarks being set.' The average price per square foot of branded residences reached $1,029 (AED 3,779), with the highest recorded at $4,981 (AED 18,294). This compares to an average of $737 for non-branded units, reflecting a significant 40 per cent premium across the market. In communities such as Jumeirah Bay Island and La Mer, branded properties commanded price premiums of up to 98 per cent, with other hotspots like Downtown Dubai, Dubai Marina, and The Oasis also posting high transaction volumes and strong valuations. The top-selling under-construction project was Palace Villas Ostra at The Oasis, with sales of $1.83 billion (AED 6.72 billion), while Address Harbour Point led among ready properties. The most expensive properties were associated with high-end global brands such as Bulgari, Four Seasons, Raffles, and Aman, whose projects averaged over $13,000 per sq ft in some cases. Meanwhile, Address Hotels & Resorts maintained its lead in the number of branded developments, with 15 active projects across Dubai. Other major players include VIDA Hotels, Dorchester Collection, and Jumeirah Hotels & Resorts. Branded residences were concentrated in prime districts such as Downtown Dubai (21 developments), Business Bay (17), and Dubai Harbour (9), but emerging areas like The Oasis, Dubai Hills Estate, and Dubai Creek Harbour are becoming key investment zones as developers diversify geographically.

Dubai real estate: Property market records transactions worth $46.5bn in Q2 2025
Dubai real estate: Property market records transactions worth $46.5bn in Q2 2025

Arabian Business

time15-07-2025

  • Business
  • Arabian Business

Dubai real estate: Property market records transactions worth $46.5bn in Q2 2025

Dubai's residential property market recorded 50,593 transactions worth AED 170.53 billion in the second quarter of 2025, representing a 15 per cent increase in transaction volume and a 27 per cent rise in total worth compared to the previous quarter. The average price per square foot across Dubai reached AED 1,793, according to Morgan's International Realty's Q2 2025 residential market report. Prime property transactions totalled 2,367 during the quarter. JVC leads Dubai property sales The most expensive property sold was a six-bedroom villa in EOME at Palm Jumeirah for AED 300 million, whilst the highest price per square foot recorded was AED 18,535, also in EOME. Jumeirah Village Circle (JVC) emerged as the highest performing community with 4,845 transactions. The quarter saw 84 new projects launched across the emirate. Quarterly sales transaction volume increased from 43,864 in Q1 2025 to 50,593 in Q2 2025. Transaction values rose from AED 134.34 billion to AED 170.53 billion over the same period. The data shows consistent growth since Q2 2022, when transactions numbered 21,478 worth AED 85.25 billion. Cash purchases accounted for 52 per cent of transactions, totalling 10,987 deals, whilst mortgage-backed purchases represented 48 per cent with 9,995 transactions. Property type distribution showed apartments dominated sales at 78 per cent, followed by villas and townhouses at 19 per cent, lands at 2 per cent, and hotel apartments at 1 per cent. View this post on Instagram A post shared by Morgan's International Realty (@morgansrealty) Off-plan leads Dubai's property surge The primary market, comprising off-plan properties, captured 59 per cent of transactions with 29,611 deals worth AED 67.81 billion. The secondary market for ready properties represented 41 per cent with 20,982 transactions valued at AED 102.72 billion. Primary market properties averaged AED 1,983 per square foot, whilst secondary market properties averaged AED 1,603 per square foot. Emaar led off-plan sales with 2,918 transactions totalling AED 10 billion, achieving an average price of AED 2,135 per square foot. Binghatti followed with 2,094 transactions worth AED 3 billion at AED 1,935 per square foot. Sobha Group secured third place with 1,820 transactions valued at AED 3.61 billion at AED 2,236 per square foot. Danube Properties and DAMAC Properties completed the top five with 1,103 and 1,096 transactions, respectively. Off-plan apartments comprised 27,852 transactions worth AED 59.97 billion, followed by townhouses with 1,633 transactions valued at AED 5.99 billion. Top luxury property sales Peninsula Dubai Residences recorded the highest apartment sale at AED 170 million for a five-bedroom unit measuring 22,617 square feet on June 18, 2025. Jumeirah Asora Bay achieved the second-highest apartment sale at AED 164 million for a six-bedroom unit of 18,182 square feet on 28 May 2025. For villas and townhouses, EOME dominated prime sales with three of the top five transactions, including an AED 300 million six-bedroom villa of 16,186 square feet sold on 7 May 2025. Prime community pricing showed Jumeirah Bay Island apartments averaged AED 11,722 per square foot, whilst Jumeirah Bay Island villas averaged AED 7,853 per square foot. Rental trends The leasing market generated AED 9.59 billion in annual rent value across 109,401 rental transactions. New contracts numbered 68,403, whilst renewals totalled 40,998. One-bedroom units dominated rental activity with 40,673 contracts, followed by two-bedroom units with 34,950 contracts. Studio apartments recorded 18,868 contracts, three-bedroom units had 11,959 contracts, and four-bedroom units totalled 3,370 contracts. Median rental prices varied by bedroom count: studios at AED 40,029, one-bedroom at AED 60,192, two-bedroom at AED 85,146, three-bedroom at AED 141,625, and four-bedroom at AED 240,662. The median rent price per square foot across Dubai reached AED 92. Dubai real estate supply overview Dubai's property supply pipeline contains 281,143 units across 1,029 projects. The supply breakdown shows apartments at 76 per cent, villas and townhouses at 23 per cent, and hotel apartments at 1 per cent. Delivery schedules indicate 53,545 units planned for 2025, 83,344 units for 2026, 73,087 units for 2027, 49,721 units for 2028, 20,806 units for 2029, and 640 units for 2030. Historical delivery data shows 24,055 units completed in 2024, with 15,884 units delivered in the first half of 2025. JVC leads future supply with 24,225 units planned, followed by Business Bay with 16,360 units and DAMAC Lagoons with 11,704 units. Dubai Hills Estate has 10,528 units in the pipeline, whilst Sobha Hartland II contains 6,175 units. JLT has 5,799 units planned, and Sobha Hartland holds 4,504 units. Dubai Creek Harbour, Dubai Harbour, and Dubai Marina each have between 3,979 and 4,763 units scheduled for delivery.

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