03-05-2025
Moroccan exporters embark on strategic trade mission to Egypt
The Moroccan Exporters' Confederation (ASMEX) has announced that a major delegation of Moroccan exporters will be visiting Cairo, Egypt, from May 3 to 5, in a trade mission. The goal is to strengthen commercial ties and explore new market opportunities in Egypt.
The mission, initiated by Secretary of State for Foreign Trade Omar Hejira and led by ASMEX President Hassan Sentissi El Idrissi, is the result of a long-term strategic effort. According to a statement from the Confederation, the initiative—meticulously prepared and driven by ASMEX—demonstrates a strong commitment to promoting Made in Morocco products.
Bringing together 35 business leaders from key export sectors, the mission follows a series of high-level exchanges with Egyptian authorities, which began in April with a visit from the Egyptian ambassador to ASMEX's headquarters. This was followed by the successful «Zoom Egypt» event, which offered participants valuable insights into the Egyptian market and how to access it.
The momentum generated by these efforts, welcomed by business operators and widely reported in the media, reinforces ASMEX's pivotal role in advancing Morocco's export agenda and anticipating the needs of its productive sectors.
Thanks to the ongoing leadership of its president, the Confederation continues to showcase its ability to mobilize, guide, and support Moroccan companies within a strategic partnership framework—far from any improvised approaches.
In this regard, ASMEX emphasizes that the success of any trade mission depends on thorough preparation, the representativeness of the delegation—composed exclusively of exporters in this case—and clearly defined objectives.
