Latest news with #MoroccanNationalTouristOffice
Ya Biladi
28-05-2025
- Business
- Ya Biladi
Morocco steps up at ITB China 2025 to attract Chinese tourists
The Moroccan National Tourist Office (ONMT) is actively participating in ITB China 2025, a key B2B travel trade show held from May 27 to 29 in Shanghai, announces a press release. With a 300 m² stand at the heart of the event, Morocco aims to position itself as a must-visit destination for Chinese travelers seeking authentic, safe, and high-quality experiences. «China is a priority market in our global strategy», said ONMT Director General Achraf Fayda, highlighting efforts to build stronger ties with Chinese tourism operators and drive growth through Morocco's unique appeal and new air connections. This presence includes over 600 exhibitors from 80 countries and more than 1,000 buyers and 15,000 travel professionals. As China's outbound tourism rebounds, reaching 130 million travelers in 2024 and an expected 155 million in 2025, Morocco aims to expand its market share. A highlight of ONMT's participation: the signing of a three-year strategic MoU with China's largest online travel agency. This partnership targets 1.15 million Chinese overnight stays in Morocco by 2028 and will enhance Morocco's image and visibility, including in Japan and South Korea. ONMT will also ink agreements with other major Chinese tourism players like FLIGGY, CITS, UTS, and Shanghai Youpai International Travel, focusing on key hubs like Beijing, Shanghai, and Guangzhou, with the goal of adding 100,000 overnight stays. This push aligns with Morocco's broader strategy to strengthen its presence in Asia, tap into high-value tourism flows, and solidify its status as a top global destination.
Ya Biladi
29-04-2025
- Business
- Ya Biladi
Morocco's tourism office taps Gulf and Asian markets at Dubai Tourism Expo
From April 28 to May 1, 2025, the Moroccan National Tourist Office (ONMT) is taking part in the Arabian Travel Market (ATM) in Dubai, one of the Middle East's most influential tourism events. For this 32nd edition, Morocco is highlighting the Casablanca-Settat region, with a strong presence of 26 co-exhibitors from across the country, said ONMT in a press release. The Moroccan delegation, led by ONMT Director General Achraf Fayda and National Tourism Confederation (CNT) president Hamid Bentahar, aims to further cement Morocco's place among the world's top travel destinations. With over 2,800 exhibitors, 55,000 visitors and participants from more than 160 countries, the ATM offers a key platform for the ONMT to showcase Morocco's full tourism offering—from cultural heritage and ecotourism to business travel and luxury experiences. A strategic priority for the ONMT this year is strengthening Morocco's presence in the Saudi market. Saudi Arabia became the top source of tourists from the Gulf Cooperation Council (GCC) in 2024, with arrivals up 13% from the previous year. To build on that momentum, the ONMT is partnering with major Saudi travel operators such as Almosafer, Fursan, and The office is also working with global travel platforms like Wego and Cleartrip to grow its reach in India and Southeast Asia, targeting premium travelers and boosting Morocco's visibility in the expanding GCC market. A highlight on the sidelines of the fair was the signing of a strategic partnership between the ONMT and Emirates Airlines. The deal aims to strengthen air connectivity between Morocco and key Asian markets—including Japan, South Korea, India, and Australia—via Dubai's role as a major global hub and leveraging Emirates' vast network.
Morocco World
29-04-2025
- Business
- Morocco World
ONMT Promotes Casablanca-Settat as Top Travel Destination in Arabian Travel Market
Rabat – The Moroccan National Tourist Office (ONMT) is promoting Morocco's tourism assets, particularly the Casablanca-Settat region, during the ongoing Arabian Travel Market in Dubai. A statement from the tourism office said that the Moroccan delegation is working to strengthen Morocco as a premier travel destination during the event, which attracts over 2,800 exhibitors, 55,000 visitors and participants from over 160 countries. During the event, which stands as one of the most influential and strategic trade shows in the tourism sector in the Middle East, ONMT is also showcasing Morocco's tourism offers to energize the country's position in the global tourism market One of the key areas ONMT is exploring is increasing Morocco's presence within the Saudi market. ONMT said that Saudi Arabia has become the leading source of tourists from Gulf countries to Morocco, recording a 13% increase in arrivals compared to the previous year. The office is celebrating the momentum, with a determination to form and reinforce strong partnerships with major Saudi operators like Almosafer, Fursan, and The office also seeks to forge stronger ties with major global travel platforms like Wego and Cleartrip, expanding its influence in key markets like India and Southeast Asia. As part of the partnerships explored during the event, ONMT signed a collaboration agreement with Emirates airline to strengthen air links between Morocco and fast-growing Asian markets, including Japan, South Korea, India, and Australia. 'This is made possible through Dubai, which serves as a central hub in global air transport networks, leveraging Emirates' extensive network,' the statement said, noting that similar partnerships with key players enable ONMT to implement its strategy of diversifying source markets and reinforcing the country's position as a leading global tourist destination. The tourism office has been promoting Moroccan destinations in major international hubs and has launched a series of initiatives to draw in more visitors. Morocco's goal is to reach at least 26 million visitors by 2030. Last year, the country celebrated a record-breaking milestone, attracting over 17 million tourists. This far exceeded the target set for 2026. Tags: National Tourism Office (ONMT)Tourism in Morocco
Ya Biladi
04-04-2025
- Business
- Ya Biladi
Morocco kicks off tourism campaign ahead of Afcon 2025
With just a few months to go before the Africa Cup of Nations, the Moroccan National Tourist Office (ONMT) is ramping up efforts to make Afcon 2025 a strategic lever for international visibility. From April 2 to 6, a large-scale fam trip is being organized in Morocco, bringing together tourism operators from more than a dozen African countries—from Nigeria to Senegal, including Ghana, the DRC, Angola, and Cameroon. The goal: to position Morocco as a destination of choice during the tournament by forging commercial ties among professionals across the continent. Two pan-African workshops will allow African travel agencies and tour operators to meet their Moroccan counterparts, create tailor-made packages for Afcon, and showcase Morocco's national tourism offering. This initiative marks the official launch of ONMT's promotional strategy around the tournament. Beyond sports, the aim is to capitalize on the visibility the event offers to highlight Morocco's diverse landscapes, rich cultural heritage, and high-quality tourism infrastructure. A European roadshow is also planned in countries with large African communities to engage European travel agencies in this momentum. Through this wide-reaching mobilization, the ONMT aims to make CAN 2025 an unprecedented tourism showcase for the Kingdom—blending the passion for football with Morocco's renowned art of hospitality.
Ya Biladi
12-02-2025
- Business
- Ya Biladi
Morocco Tourism Office tours Drâa Tafilalet to boost regional tourism
The Moroccan National Tourist Office (ONMT) is advancing its regional tour across the Kingdom. Following several successful visits, the ONMT delegation has now arrived in the Drâa Tafilalet region, a locale with significant potential for tourism development. The primary aim of this tour is to fortify connections with the region's tourism stakeholders, represented by the Conseil Régional du Tourisme (CRT) de la région Drâa-Tafilalet, alongside local authorities, reads a press release. Through direct dialogue with these key figures, ONMT seeks to listen, exchange ideas, and grasp the expectations and challenges confronting the local tourism sector. This visit is crucial for refining the regional strategy and implementing measures to boost tourism in this area of outstanding potential. The Drâa Tafilalet region stands as a pivotal asset for Moroccan tourism, appealing to visitors interested in cultural exploration and cinema professionals attracted by its breathtaking landscapes. A major objective of the tour is to enhance the region's visibility among key players in the global tourism industry. The ONMT aims to position the region as a must-visit destination by showcasing its unique qualities, fostering strategic partnerships with international tour operators and booking platforms, and increasing the number of direct flight connections. This initiative is part of a broader vision to develop a tailored strategy for each of Morocco's regions. By highlighting the distinct characteristics of each destination, the ONMT plans to diversify the national tourism offering and cater to the demands of an increasingly segmented international clientele. Following the stop in Ouarzazate, the ONMT's regional tour will proceed to the Fès region later this week, with subsequent visits to the Oriental region, Dakhla, Beni Mellal, and Tangier in the upcoming weeks.
