31-07-2025
Morrisons new member feature sees lucky shoppers win free shopping for a year
Morrisons More card holders have until August 25 to win a bunch of weekly prizes.
Membership cards have become a vital way for supermarkets to entice their regular shoppers into coming back to do their weekly shops. With exclusive prices, points that can be spent at a later date and first bids on deals, many shoppers across the UK have at least one membership card for a major supermarket.
For those who are fans of shopping at Morrisons and have access to the More Card app, a fun new feature has just been launched, which could see lucky shoppers win free shopping for a whole year.
Named the Wheel of Prizes, this feature gives More Card users the chance to win a prize every week when they spend £10 or more online or in store. However, shoppers will need to be quick to start earning prices as the giveaways are only available until August 25.
By spinning the wheel once a week on the More Card app, shoppers will gain access to prizes such as extra points and free products, reports the Mirror.
However, the ultimate prize that shoppers are hoping to get their hands on is the free shopping for a whole year. And chances are quite high as each week seven Morrison shoppers are able to win the prize, which is worth £3,000.
Those who don't have the More Card app will also get a chance to take part in the latest feature as Wheel of Prizes coupons will be handed out at the till.
However, it should be noted that the spend limit does not include shops purchased at Morrisons Daily convenience stores, Amazon or Deliveroo.
Gareth Lloyd, director of loyalty at Morrisons, said: "Wheel of Prizes is all about adding a bit of joy to our customers' weekly shop.
"Whether it is discovering a free treat or landing the ultimate prize of a year's worth of groceries, we wanted to create something fun, surprising and rewarding for our More Card members.
"It's our way of saying thank you to More Card members for choosing Morrisons."
For those curious about the Morrison More Card, members are able to earn five More points on products when they scan their card either online or in store. Once a member has reached 5,000 points they will receive a Morrisons Fiver.
This reward is worth £5 which shoppers can use both online or in store during a future shop. On top of this, More Card holders also gain access to personalised discounts.
The launch of the Wheel of Prizes comes after Morrisons revealed it has created More Partner Points for customers who regularly shop at certain retailers.
This service means that members can earn even more points when shopping with over 300 participating brands, such as Just Eat, Expedia, Very, eBay and ASOS. These More Partner Points can be accessed by logging into the Morrisons More app or website., where shoppers can then browse a variety of retailers.
From there, shoppers' More Points are tracked and automatically added to their Morrisons account. However, to make sure shoppers get their points, they need to make their purchases through the Morrisons More app or website to be applicable.
While many shoppers will be excited about these new features available on the Morrisons More app, they may also be shocked and disappointed about the closures surrounding the supermarket brand.
Morrisons has announced the closure of 17 of its smaller Morrison Daily stores, as well as 35 meat counters. The list doesn't end there as a further 35 fish counters have also been closed, along with 52 in-store cafes, all 18 Market Kitchens, 13 florists and four pharmacies.
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