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Eater
29-05-2025
- Business
- Eater
Thank AI and Billionaire Dollars: Private Dining Rooms Are Going Gangbusters in San Francisco
There's a buzzy, classy vibe coursing through Wayfare Tavern for a Wednesday at 3 p.m., mid-century American jazz breezing along the spread wings of a taxidermied Canada goose. Fat racks of lamb, hints of lemon rising above the tomato and chickpea, and other dishes fly out of the kitchen, just like its previous location on Sacramento Street. There's one key difference: This new Wayfare Tavern is sectioned into bookable fourths, composed of multi-use rooms and bars. Florence and many more chefs are booking out private dining rooms (PDRs) throughout the city. It's because San Francisco's energy is better than it has been in years. Downtown is busier than in recent years, with Moscone Center events in the first quarter up 12.2 percent compared to the same period last year, per the city's statistics. That's a 52.5 percent increase in attendees from the previous year and an estimated $174 million brought into the city. A big wave of artificial intelligence money is painting the city green, too: The San Francisco Chronicle reported that home-grown OpenAI is taking on Apple designer Jony Ive's startup Io to the tune of $6.5 billion. These triumphant vibes — and dollars — are changing the way San Francisco eats. Numerous chefs say PDRs are increasingly the biggest deal for the bottom lines of San Francisco's fanciest restaurants, like nets stuck out a ship's window catching all the fish flopping around. Acquerello co-owner Giancarlo Paterlini appreciates the boom. He runs the two-Michelin-star-holding Italian restaurant known for luxurious hospitality. Chef Suzette Gresham and wine director Gianpaolo Paterlini's work has long spoken for itself, the restaurant debuting in 1989. But these days it's the restaurant's Gold Room, which seats 20, and the more intimate Wine Room for four to eight that pay the bills. The restaurant also offers a full buyout to accommodate 50 guests. The idea that the Gold Room costs an additional $150 is such a non-issue it'd make Paterlini laugh. He says in 2025 tech executives regularly walk in on a Thursday and offer to pay whatever price to make sure they have the place to themselves the following Thursday. Regularly, these groups spend $7,000 to $8,000 more than an average night. The 40-seat restaurant, in other words, is giddy to receive all this business. Pharmaceutical companies were the first companies to really use these two rooms, presenting their newest medicines and offerings to representatives for medical institutions over rabbit mortadella-filled cappellacci. COVID, with its need for isolation-friendly dining spaces, was the first time those businesses began to take hold in the space. AI companies caught that ball and ran. They rent the rooms, or the whole restaurant, and whip out the whiteboard for multi-hour brainstorming sessions with the early 20-somethings, usually one or two older execs running the meetings. 'The first four months of the year are all private events,' Paterlini says. 'The percentage of revenue for the restaurant is notable.' Wayfare Tavern's meticulously laid-out space is a pretty picture of this new approach. On the first floor, there's technically just one PDR. That's the Cellar, a space ruled by glass cases of wine bottles. It seats 10 to 30 people, and goes for $500 an hour in the evenings with a four-hour maximum; when there's a conference in town or a holiday, the prices go up. During the J.P. Morgan Healthcare Conference in 2026, for instance, it's $9,375 for the full day's food and beverage minimums versus $7,500 on other days. That doesn't account for the 22 percent admin fee, the six percent SF Mandate fee, and the 8.725 percent sales tax applied to the final bill. Upstairs there are three PDRs: the Juniper Room, the Sequoia Bar, and the Barbary Room. A few of them can be combined or modified for different package deals. Florence says the Juniper Room is already booked out through Christmas, despite their recent reopening in April on Pine Street. All this dynamic action is changing the way chef-owners are getting restaurants set up in the first place. Sure, Wayfare's sequel falls into that category. But super successful pop-up-turning-restaurant Happy Crane is a first timer. Designing the upcoming Hayes Valley space, chef-owner James Parry felt the PDR was non-negotiable. Architects working on the space argued it was precious square footage not worth wasting. Parry stood firm. The compromise at Happy Crane is an intimate, small, multi-use part of the restaurant that fits into the regular dining space as easily as it can close off for private bookings. Buy-outs of the restaurant make that moot, of course, and Parry says there have been lots of inquiries for the yet-unopened business. Beyond the money the private bookings bring in on their own, it's easy to budget and account for costing out goods with these events' set menus. In short, a longstanding part of restaurants is more important than ever as the city continues its rebound. 'Increasingly, it feels the city's coming back,' Parry says. 'We want to be ready for the events and private parties.' That's the vein Florence is tapping with his palatial new Wayfare Tavern. Mind you, it's still a restaurant, not a co-working space. The front space diners enter is called the Red Room, a gold-walled dining room where that Canada goose holds court next to a front bar. Behind that, though, is what Florence calls the galley. There's an intimate bar, plush seating, and the little corner acts as one more hushed area, calling to mind North Beach Restaurant's underground deal-making prosciutto room. In total, a full 10,000 square feet of reservable dining space. 'Everyone got the signal,' Florence says. 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Axios
19-02-2025
- Business
- Axios
Are more bars the answer to San Francisco's downtown recovery? Some say yes.
San Francisco leaders are hoping more restaurants and bars in the city's struggling tourist areas will help lead downtown's recovery. Driving the news: Sen. Scott Wiener on Tuesday announced legislation that would create 20 new "low-cost" liquor licenses for hospitality zones in downtown SF around areas like the Moscone Center, Yerba Buena Gardens and Union Square. Why it matters: Liquor licenses can be difficult to acquire in California because there is a per-county limit, creating fierce competition in the secondary market that can financially burden new businesses. Since a new business must go through the secondary market to purchase a liquor license, costs can be as high as $200,000 or more, according to Wiener. What they're saying: "We should be making it easier, not harder, for businesses to set up here," Mayor Daniel Lurie, who is partnering on the legislation, said on Tuesday. Amy Cleary, with the Golden Gate Restaurant Association, is supportive of efforts to encourage new restaurant openings, but added that it's also important to find ways to "support existing businesses who have made significant economic investments in San Francisco." How it works: Senate Bill 395 would create a new type of liquor license with a one-time cost of $20,000 for businesses in specifically-designated areas that contain at least one million square feet of retail shopping space. Annual fees, and an application fee – which could cost up to $19,315 – must also be paid. Wiener's bill is partly modeled after a law passed in 2016 that created Type 87 licenses, which helped more businesses open in certain neighborhoods like Portola, Bayview and Outer Sunset where the licenses are restricted to. Between the lines: The announcement follows what Wiener called a "very successful weekend" of events marked by a large celebratory Lunar New Year parade and NBA All-Star festivities that brought a $350 million economic boost and hundreds of thousands of people to the city. "We need to continue to build on the progress that we are making," Wiener said. "We see that when you give people a reason to be downtown, they go downtown." Catch up quick: The new bill is the latest move in a wider plan to help lead what Lurie has called the city's " comeback."
Axios
13-02-2025
- Sport
- Axios
What to know about SF road closures this weekend
The world is converging on San Francisco this weekend. Why it matters: Traffic will suck. Driving the news: City officials expect over 200,000 people to attend the NBA All-Star Game and its slate of events, and another 200,000 people in Chinatown for the Chinese New Year Parade. Plus, locals will be out and about for Valentine's Day weekend. State of play: The city is temporarily closing some streets in the downtown area for the festivities. Several blocks around the Chase Center and Moscone Center will be cordoned off for NBA programming, including multiple parts of Warriors Way. Pier 48 will also be impacted. Meanwhile, segments of Market Street and the Financial District will be shut down for Sunday's parade, which will begin at Market and Second and end between Pacific and Washington. The two-day Chinese New Year Community Fair also means closures on Grant Avenue between California and Broadway streets as well as Stockton and Kearny through the weekend. The intrigue: In an effort to reduce congestion and support attendees, the San Francisco Municipal Transportation Agency (SFMTA) is offering free bus, subway and streetcar rides on Saturday and Sunday. Yes, but: Cable car riders will still have to pay fees. What to watch: Some Muni bus lines will be rerouted downtown due to the parade. Buses that usually run along Market Street will operate on Mission Street instead. Lines that cross Market Street will reroute around event areas. For full service changes, head to SFMTA's website. What they're saying: "The influx of tourists will test San Francisco's transportation and infrastructure, but also pump vital dollars into the local economy," San Francisco Chronicle reporter Rachel Swan writes. "And it could serve as a precursor for next year, when there is spillover into the city as Levi's Stadium in Santa Clara hosts the Super Bowl and six World Cup soccer matches."
