Latest news with #Moynat
Yahoo
4 days ago
- Business
- Yahoo
Not A Lot Of Love For 520: Brands Rethink Local Campaigns Amid China Uncertainty
With uncertainty around the Chinese appetite for luxury goods and a possible global recession, brands are cutting back on marketing spent, and 520, or the Chinese Valentine's Day that lands on Tuesday, is the first one to go. Past active participants such as Bottega Veneta and Balenciaga have slashed local campaigns this year, while other luxury players opted for a simple curated list of gifting items, some of which were heart-adorned. More from WWD A New Era at Fashion Island, the Newport Beach Shopping Destination Alibaba Shares Dip Despite E-commerce, AI growth in Q4 Brands, Retailers Navigate Changes at World Retail Congress 'Due to the dominance of e-commerce in China, this year's 520 Festival is poised to take a back seat as major platforms have chosen to launch the 618 shopping festival as early as the first half of May,' said Jacques Roizen, managing director of consulting at Digital Luxury Group. 'Very few brands can afford to not participate in 618, and therefore are losing the historical 520 full price revenue peak, which until recently was an important moment of their commercial calendar,' said Roizen. Last week, Tmall and Douyin, arguably two of the biggest 618 players, officially launched this year's 618 with a simplified playbook focused on direct discounts as opposed to a complicated coupon system. This year's 618 runs for over a month from early May to late June. However, those companies actively participating in the May gifting moment continue to experiment with new narratives with a local-friendly product mix. In late April, Dior began releasing a series of campaigns featuring global ambassador Xin Liu, China ambassadors Henry Liu and Yu Shi, and Chinese actor Ai Mi holding court at Dior's 'customer service,' as they answer hotline calls from customers looking for date night looks. The collection highlights exclusive 520 products that include womenswear, menswear, accessories, leather goods, and jewelry. For Prada, the 520 occasion was reserved for its newly opened restaurant in Shanghai, Mi Shang. The café and restaurant project, which was designed by film director Wong Kar Wai, is serving up a feast with a special tasting menu, and in the confectionery section, there will be two limited-edition cream puff desserts adorned with heart-shaped motifs, alongside boxed pralines filled with soft raspberry. Moynat, the LVMH Moet Hennessy Louis Vuitton-owned handbag-maker, is banking on China's pet-obsessed generation by casting celebrity pets — C-pop idol Tan Jianci's pet dogs Dai and Ball ball — in its 520 campaign. The collection, featuring pet collars, leashes, charms, and a monogrammed Hobo shoulder bag, is available in all Moynat boutiques worldwide. At Ferragamo, its signature Hug bag was the star of its 520 campaign. Themed 'Hug Bag, Hug Love,' the campaign featured brand ambassador Gao Yuanyuan and Chinese actor Lin Gengxin as bearers of the statement piece in various shapes and sizes. In the most recent first quarter, handbags have helped drive performance, and the family-owned business is banking on it to become its best-performing category going forward. Balenciaga's 2025 High Summer campaign was recast as this year's 520 campaign, with a new tagline that read 'love is sometimes relaxed and always enjoyable.' The lineup features over 150 products from the collection and includes 520-exclusive3XL sneakers and Le City bags — both styles come in light grey and feature a '520' tag in the style of checked baggage slips. Similarly, Gucci's 520 campaign also embodied the ease of summer vacation. Photographed against the backdrop of Italy's coastline during golden hours, the editorial features global brand ambassador Ni Ni and Chinese model Jin Dachuan dressed in heavily-monogrammed attire with matching handbags. Miu Miu's 520 was drenched in summer glow too. Featuring a set of still life photography highlighting beach-friendly attire, the collection also includes a fringed suede tote in red that's launching first in China. The collection was part of an offline activation under the Miu Miu Select banner. The event was headlined by the Chinese model Ju Xiaowen at Miu Miu's Chengdu Taikoo Li store. Valentino, celebrating self-love, set up an intimate bedroom setting where the Chinese model Hua Yilan gets dressed up for a romantic date. Pieces came from the brand's fall 2025 collection, which included dreamy 'cherrifyfic' pattern and the whimsical 'Le Chat de la Maison' motif, 1980s-inspired slingback pumps, the low-top Upvillage sneaker, and the Viva Superstar bag that took center stage. Launch Gallery: Chinese 520 Valentine's Day Campaigns: Pets, Work-Life Balance And Self-Care Best of WWD Macy's Is Closing 66 Stores in 2025 — Here's the List, Live Updates Inside the Demise of Lord & Taylor COVID-19 Spikes Elevate Retail Concerns
Forbes
20-05-2025
- Entertainment
- Forbes
Why Moynat's 520 Campaign Is Going Viral In China
Moynat's campaign for this year's 520 festival featuring photogenic dogs owned by Chinese idol Tan Jianci. Moynat's campaign for this year's 520 festival in China is certainly a case of the tail wagging the dog. The Parisian trunk maker has unveiled a collection of pet accessories for the country's I Love You Day, which falls on May 20, and the campaign featuring lovable dogs is going viral. It may look like a series full of cute images, but the leather goods house took it very seriously. According to a brand spokesperson, it took the same rigor it would for any high-profile campaign, even though this only featured pets—albeit with a very famous owner. 'We followed all the same principles as we would with any campaign, such as insisting on a well-known photographer,' they explained on a call. He is Julian Song, a photographer and artist whose work has been featured in respected titles such as T Magazine, L'Officiel, Modern Weekly, and V China. Secondly, the dogs were treated like 'superstars' during the shoot. The LVMH-owned company said it took the 'exact same level of care' with the scenography and visuals for the China-first launch as it does with every campaign it produces (more editions and pets, to follow). 'I think this sincerity is the reason why it's being so well received,' they continued. That and the two furry leads. Collectively known as DAI ball ball, the dogs are owned by Chinese celebrity, actor, and singer Tan Jianci. The 34-year-old idol is a massive draw at home. An actor since 2007, he made his musical debut in the C-pop band M.I.C. in 2010. He was catapulted to superstardom in the 2022 iQiyi and Tencent drama Under the Skin. No stranger to fashion, Tan acted as a face for Prada and in February was made the spokesperson for another LVMH house Fendi, appearing in its men's Spring Summer '25 campaign (shot by local photographer Oliver June). Arriving in the China market relatively late —2015 —Moynat currently has 8 standalone boutiques in the country. While the company declined to share turnover or revenue, it is gaining online traction for the playful series that channels the tongue-in-cheek spirit of Juergen Teller's shoot for Marc Jacobs in 2008 which ultimately repositioned Victoria Beckham in the fashion industry. Moynat's signature M canvas unveils a collection of pet accessories, where craftsmanship meets thoughtful functionality & companionship. And it's not only Song's striking imagery that is resonating. In recent years, pets have become important members of Chinese households, according to Shelly Yan, the founder of Closet Showroom. This phase has come in tandem with an improvement in living standards and the increase in emotional needs—especially during and after the pandemic. A 2025 China Pet Industry White Paper released by the platform PetData, found that China's pet industry is proving resilient. The urban consumption for pet dogs and cats surpassed $41 billion, up 7.5% year-on-year. It cited an increasingly young demographic as one of the drivers for this growth. Given this, it's natural to wrap in a variety of verticals, including China's high fashion scene. Shanghai-based brand Jacques Wei launched a pet line in 2023 with Vitale Barberis Canonico—one of the world's oldest woolen mills. Another independent designer, Je Cai, debuted an urban pet collaboration with the local producer PIP; this saw dogs take to Shanghai Fashion Week's runway during Spring Summer '25. 'Now, pet owners are willing to purchase high-quality products and services for their pets to show their affection. Moynat's pet-themed campaign is precisely aimed at meeting this emotional need,' Yan continued. China commentators agree that the country's declining birth rate also indicates that many young Chinese are 'opting for pets' instead of starting families. This is opening up a substantial luxury opportunity. But, brands need to be careful, Vicky Jin, marketing operations manager at retailer SND, advised. 'In today's media environment, where nothing is context-free, even something cute can spark ethical discussion if viewed through a critical lens' she said. Moynat's tone, on the other hand, manages to combine being 'respectful' with artistic merit. 'This is down to a clever balance of luxury and emotion,' she pointed out, noting the 'care and sincerity' taken by the brand in its portrayal of the dogs as part of a luxury lifestyle. In a crowded 520 festival which has previously drawn on the bonds between pets and their owners, Moynat's effort has landed well. 'In a world often drawn to cool and abstract visuals, this warm and playful approach stands out. As universally loved symbols, dogs bring instant charm and, of course, shareability,' Jin added. The first-ever pet accessories in the M Collection featuring collars, leashes, and charms and a 'Hobo' shoulder bag which are now available in all Moynat boutiques worldwide. Collectively known as DAI ball ball, the dogs in the Moynat campaign are owned by Chinese celebrity Tan Jianci.
Yahoo
05-02-2025
- Entertainment
- Yahoo
Queen Rania of Jordan Plays With Proportions in Voluminous Max Mara Skirt for Rome Visit Alongside Italy's First Lady Laura Mattarella
After sharing remarks at the World's Summit on Children's Rights at the Vatican on Monday, Queen Rania of Jordan dressed up in Max Mara to visit the Jordan: Dawn of Christianity exhibition in Rome alongside Italy's first lady Laura Mattarella on Tuesday. Queen Rania wore the Rosatea turtleneck sweater in a wool blend with a coordinated maxiskirt. The turtleneck featured long sleeves and a modern design. Her voluminous skirt featured a high waistline, pleating and a balloon-like shape. More from WWD Queen Rania of Jordan's Fashion Through the Years: From Power Suits to Dresses With Delicate Details Queen Rania of Jordan Sparkles in the Arabic Script Tiara for New Portrait Celebrating King Abdullah II's Silver Jubilee Met Gala Themes Through the Years: the Punks, Superheroes, Savage Beauties and More The royal wore a pair of yellow pumps courtesy of Aquazurra with her look and a small bag by Moynat. As for her accessories, Queen Rania wore gold statement earrings by Stone Fine Jewelry and a gold bangle by Rainbow K to coordinate. Her glam featured her hair in a ponytail with wisps of hair to frame her face. The royal's makeup included bold brows, a lined eye and a glossy lip. Mattarella opted for a monochrome look in a pink dress with a hemline at the knee and a coordinated top handle purse and suede shoes. Queen Rania's attire for her Rome visit on Tuesday was sartorially antithetical to the ensemble she wore on Monday. During her visit to the Vatican on Monday, Queen Rania wore a blush pink Oscar de la Renta dress with ornate lace detailing and a cutout on the sleeves. The royal, who commemorated 25 years on the throne in June 2024, offered remarks on the global need to advocate for and provide resources to vulnerable children, particularly those in war zones. 'Whether they are missing their two front teeth or have lost limbs to war wounds, every child has an equal claim to our protection and care,' Queen Rania said. For past royal occasions and events, Queen Rania has worn designs courtesy of such labels as Cos and Elie Saab, among others. View Gallery Launch Gallery: Queen Rania of Jordan's Dresses Through the Years: A Royal Style Evolution [PHOTOS] Best of WWD How Celebrities Pushed Fashion Boundaries With the Naked Dress Trend: From Marilyn Monroe to Rihanna All of Taylor Swift's Dresses at Grammy Awards Through the Years: A Glamorous Evolution Kate Middleton's Royal Rewears Through the Years
