Latest news with #MrigaKapadiya
Fashion Network
a day ago
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
a day ago
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
2 days ago
- Entertainment
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection which reimagines the traditional Indian tie-dye technique 'bandhani' through sportswear silhouettes. The partnership represents Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it" announced NorBlack NorWhite on Facebook. "15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a cross body bag, all designed to be worn from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight a number of Indian sportswomen including sprinter Priya Mohan and wrestler Anshu Malik among others. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple,' NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. 'The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colours from tie-dye felt like the perfect metaphor. Fruition stood out to us- this moment felt like the explosion of flavours and feelings that have been building for years.' Canada born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009 after relocating to India. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
India Today
2 days ago
- Entertainment
- India Today
Bandhani meets Nike in a first-of-its-kind collaboration with Indian brand
The new Nike collection is all about Indian culture and craftsmanship. The sportswear giant has collaborated with Indian label NorBlack NorWhite for a limited edition collection. This is the first time Nike has partnered with an Indian result? A collection that feels like a crossover between bandhani and Nike sports essentials. Think bandhani bralette, tights with bandhani print on the sides, and a crossbody bag with traditional print accents. View this post on Instagram A post shared by Nike Sportswear (@nikesportswear)advertisementNorBlack NorWhite is a Delhi-based label by Mriga Kapadiya and Amrit Kumar. It is known for combining traditional Indian crafts and textiles with streetwear silhouettes. 'Nike and NorBlack NorWhite applied the look of bandhani, a traditional Indian tie-dye technique, to sport-forward silhouettes designed to move with women throughout their everyday lives whether they're in the gym, on the move or unwinding in style,' Nike said in a collection comprises four shoes, a hoodie, a tank top, a cropped T-shirt, two bralettes, a pair of shorts, and tights.'15 years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena but here we are and it's feeling too beautiful,' Kapadiya and Kumar of NorBlack NorWhite said in an Instagram in Jaipur, the campaign featured several Indian athletes including Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma. Indian athletes feature in Nike X NorBlack NorWhite collection campaign. advertisement'What really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe,' says Jemimah.'Wearing Nike that's laced with Indian culture is a flex. It's bold, rooted and ours. As a woman in a sport that's often seen through a male lens, being part of a campaign like this is my way of saying, 'We're not just showing up, we're here to take over, win big and look fab while doing it.''The Nike-led collaboration marks a significant moment in global fashion, particularly when we are increasingly witnessing cultural appropriation and the lack of recognition for South Asian roots in many international fashion trends. The good old dupatta is being called a Scandinavian scarf, Gucci called Alia Bhatt's specially designed saree-inspired outfit a 'gown'.Fashion brands like H&M and Reformation, among others, are selling kurta sets and calling them 'top', with no acknowledgment of the origins of the silhouette. A kurta is a long strappy top on H&M's website. As for Nike, it has a strong presence in India with over 80 stores across the Watch
Time of India
3 days ago
- Entertainment
- Time of India
Nike makes history with first-ever collab with an Indian designer
For the first time ever, Nike has teamed up with an Indian fashion label and the result is a powerful, joyful celebration of color, movement, and heritage. The global sportswear giant has joined hands with NorBlack NorWhite, a homegrown label known for its playful aesthetics and deep connection to Indian craft. Together, they've created a collection that goes far beyond fashion, it's about representation, movement, and reclaiming space. Launching globally on June 11, the Nike x NorBlack NorWhite collection is packed with bold silhouettes and even bolder storytelling. This historic collab isn't just about cool kicks and statement sets, it's about bringing Indian craftsmanship to the global stage in a way that feels fresh, unapologetic, and distinctly desi. Bandhani meets sportswear At the heart of the collection is bandhani, a centuries-old Indian tie-dye technique that's been reimagined across sleek, sporty pieces meant to move with women through every part of their day, whether they're hitting the gym, racing through city streets, or unwinding in style. From vibrant tanks and cropped tees to bold bras, shorts, tights, and a must-have crossbody bag, each piece wears its culture with pride. And with four new footwear styles - including the Nike Air Max Craze, Motiva, Pegasus 41, and Calm slides—this drop brings the perfect balance of performance and personality. Designed by women, for women What makes this collection even more meaningful is who's behind it. NorBlack NorWhite, led by co-founders Mriga Kapadiya and Amrit Kumar, has always spotlighted the artistry and craft traditions of India through a bold, modern lens. Their work has long honored the people and techniques behind Indian textiles—and now, they're bringing that spirit to one of the biggest stages in global fashion. 'This collection shines a light on the rigor, dedication, and ancestral knowledge that's rooted in Indian culture,' Mriga shares. 'We hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.' Amrit adds, 'We want women to feel strong, stylish, and at home in their bodies, wherever they are in their journey. These patterns, these colors, they're a statement. Women aren't here to just show up. We're here to take over.' Not just a campaign! The campaign behind the collection is just as powerful as the pieces themselves. It features Indian athletes who are rewriting the rules of sport - like wrestler Anshu Malik, sprinter Priya Mohan, and cricketers Jemimah Rodrigues and Shafali Verma. These are women who know what it means to break barriers and now, they're doing it in looks that feel authentically them. 'What really hits different about this collab is that it was designed here, by people who get our vibe,' Jemimah says. 'Wearing Nike laced with Indian culture is a flex. It's bold, rooted, and it's ours.' A cultural reset In a world where global brands often borrow from cultures without credit, this collaboration sets a new precedent. It's not just inspired by Indian culture, it's built in collaboration with it. Every pattern, color, and silhouette is grounded in history, elevated by craft, and brought into the now through NorBlack NorWhite's vision and Nike's global platform. This isn't just a fashion moment - it's a cultural one. One that reminds us that tradition and innovation don't have to be at odds, they can dance together, move together, and create space for everyone. The Nike x NorBlack NorWhite collection drops June 11, 2025.
