Latest news with #MrsKeepa
UAE Moments
07-08-2025
- Entertainment
- UAE Moments
Lineup Revealed for Dubai Fashion Week Womenswear SS26
Dubai Fashion Week (DFW) has officially unveiled its much-anticipated Womenswear Spring/Summer 2026 lineup, set to take place from September 1 to 6, 2025, at the vibrant Dubai Design District (d3). This edition marks an evolution in DFW's creative vision, featuring over 30 brands spanning a rich tapestry of geographies: France, India, Italy, Lebanon, Libya, the UAE, and the UK. The week also embraces fresh international perspectives with debut appearances from Germany, the Netherlands, and Croatia, showcasing rising talent such as Maison Novague, Chic & Holland, and XD Xenia. Regionally celebrated labels are returning to the forefront, with stalwarts like Michael Cinco, Mrs Keepa, Lama Jouni, BLSSD, Heba Jasmi, and Dima Ayad confirming their participation . Couture highlights include a return by Maison Rizman Ruzaini, while elevated ready-to-wear silhouettes emerge from Les Benjamins and Tara Babylon —brands that have captured critical acclaim in international circles . Here is the calendar for Womenswear SS26: Monday, September 1: Rizman Ruzaini (7:00 p.m.), Hebajasmi (8:00 p.m.), Kresha Bajaj (9:00 p.m.) Tuesday, September 2: Erick Bandana (6:00 p.m.), Fioletowy (6:00 p.m.), Chic & Holland (8:00 p.m.), Maison Novague (9:00 p.m.) Wednesday, September 3: Valentina Poltronieri (6:00 p.m.), Le Twins (7:00 p.m.), Cose di Maglia (7:30 p.m.), Gil Santucci (8:00 p.m.), Avant Toi (8:30 p.m.), Be Nina (9:00 p.m..) Thursday, September 4: Mrs. Keepa (12:00 p.m.), Benang Jarum (5:00 p.m.), Nada Puspita (6:00 p.m.), Jozeph Diarbakerli (7:00 p.m.), XD Xenia (8:00 p.m.). Friday, September 5: That Concept Store (4:00 p.m.), Buttonscarves (5:00 p.m.), Otte (6:00 p.m.), Jasper Conran (7:00 p.m.), Tara Babylon (8:00 p.m.), Fadtalents (8:30 p.m), Dima Ayad (9:00 p.m.) Saturday, September 6: FLTRD (4:00 p.m.), Lili Blanc (6:00 p.m.), Weinsanto (7:00 p.m.), Lama Jouni (8:00 p.m.), Les Benjamins (10: 00 p.m.) More than just a runway exposition, DFW SS26 promises a dynamic ecosystem: expect thought leadership panels via Threads Talks (in partnership with Meta), deepening conversations around AI integration, sustainability, and evolving consumption habits. The expanded Buyers Programme also ensures global industry players—from Europe, the U.S., and beyond—gain privileged access to private showrooms, premieres, and curated brand engagement. As the opening act of the global fashion calendar—preceding the big four (New York, London, Milan, and Paris)—this SS26 edition reinforces Dubai Fashion Week's surging influence and commitment to cultural storytelling, creative diversity, and sustainable innovation.
Arab News
08-02-2025
- Entertainment
- Arab News
Mrs Keepa's latest collection ‘La Boite' is statement on breaking free
DUBAI: Mariam Yehia is the ultimate nonconformist. As the founder and creative force behind Dubai-based fashion house Mrs Keepa, her label is not defined by traditional fashion norms. Known for bold silhouettes, sculptural tailoring and avant-garde sensibility, Mrs Keepa thrives on individuality and reinvention. Yehia's Spring/Summer 2025 collection, La Boite, takes this ethos even further — challenging stereotypes, embracing duality, and redefining fashion as a personal and cultural narrative. For the latest updates, follow us on Instagram @ A post shared by M R S. K E E P A (@mrskeepaofficial) At its core, La Boite, which translates to 'The Box,' is a direct commentary on the limitations imposed by rigid categorization. 'People are always trying to fit fashion, people and even cultures into predefined boxes,' Yehia said. 'This collection is about breaking free from that.' Through structured silhouettes, boxy tailoring and unexpected design transformations, the collection encourages wearers to reinterpret fashion on their own terms. Each look can be styled in multiple ways — chic, casual or bold —offering a fluidity that reflects the modern woman's ever-changing identity. Yehia pulls out a black boxy short dress with multiple long pieces of fabric hanging from the padded shoulders and explains how the dress can be worn depending on the wearer's mood. A client can wear the dress exactly as is — loose and androgynous — or she can tie the fabric and cinch the waist, or even layer it over a skirt and pair it with sneakers. 'One outfit can have many different personas,' said Yehia. The same philosophy translates to her more sporty pieces featuring mesh and kimono sleeves — wear it wrapped around as a mini dress, or leave it open and pair it with leggings. Each ensemble gives you more than just a single look. A series of mini dresses with a scarf-like attachment will sell fast, as will the jumpsuit that can be deconstructed and worn as ultra-wide pants. While every garment was impactful, the star pieces were undoubtedly the brocade ones. A dramatic thigh-length jacket, shorts and trousers in luxurious brocade were given the sporty treatment through contrast piping — highlighting the polarities of us as individuals. Elsewhere, denim garments engineered to perfection catch the eye. An edgy denim jacket retains a cinched look even when unbuttoned, while jeans with the waistband folded over featuring sparkling embellishments add a maximalist touch. Loyal Mrs Keepa clients will also be drawn to a red crepe number with exaggerated shoulders and high low layering of fabric, which can be both modest and sexy. Potential buyers might also enjoy her experimentation with feminine lace — a rarity for Yehia. Mrs Keepa has always thrived on storytelling through fashion, and La Boite is no exception. Beyond its sharp tailoring and experimental silhouettes, the collection holds a deeper meaning: A rejection of stereotypes, particularly those imposed on Middle Eastern people. 'We've been framed for too long. For years, global fashion dictated that for a designer to be successful, they had to be recognized internationally first. But why? Why can't we build a strong foundation in our own region first, before expanding outward?' She speaks of the diversity of designs within the region itself and of the uniqueness of each Arab designer, whether it is refined tailoring, cool streetwear, maximalist silhouettes or modest fashion. 'Despite this diversity, we are still stereotyped. This collection challenges the rigid perceptions that frame the Middle East as a monolithic culture, often diminishing its significance.' Yehia delivers a collection that is both metaphorically and literally transformative. Whether through adjustable silhouettes, unexpected layering or garments that can be styled in various ways, each piece invites the wearer to reshape, reinterpret and make it their own. 'Fashion isn't just about clothing — it's about identity, emotion and the freedom to express yourself beyond predefined labels,' Yehia said. La Boite is an invitation to step outside the box — on your own terms.
The National
05-02-2025
- Entertainment
- The National
Michael Cinco delivers show-stopping experience at Dubai Fashion Week
In what is undeniably the strongest Dubai Fashion Week to date, it was good to see more regional names bringing their A-game on Tues on Tuesday night - no mean feat for a programme that is upping the stakes with each passing season. And it was good to see more regional names bringing their A-game. With his skill and experience, Filipino designer Michael Cinco, who lives in Dubai, was always going to get top billing. However, it was amazing to see how smaller brands such as Lama Jouni, Mrs Keepa and Riva are increasingly holding their own with collections that are well cut and brimming with ideas. Michael Cinco, who has lived in the region since 1997, has built a global, devoted following for his dream-like collections that span resort, ready-to-wear, menswear and the highest iteration of all – haute couture. He was at his sculptural best for this collection, leaning into the skill of his atelier to conjure looks that fitted, moved around and shifted the body to new dimensions. Using tulle and netting, Cinco moulded new shapes around his models, such as one fabulous mustard skirt that rippled in heavy folds (something of a Cinco signature), and worn with a bishop-sleeved top made of slices of fabric in mustard, pale blue and cream – a work of art. A true couturier – of which there are less than 100 across the world – Cinco's mastery of fabric is second to none, be it oversized masculine suiting for a woman, or a molten pewter dress, poured around the body. Such is the level of Cinco's reputation, that his shows are always at over-capacity, with crowds jostling for a glimpse at a runway that will have at least one beauty queen walking. Tuesday night's show featured Miss Universe 2024, Victoria Kjaer Theilvig from Denmark, clad in a red fitted gown, with a tulle overskirt. With an unwavering instinct for a red carpet "moment", watching a shimmering Kjaer Theilvig cross the length of the runway – looking every inch the princess in her crystal strewn gown – it was clear that Cinco had brought the magic again. Showing its Ramadan collection, regional name Choice offered a capsule aimed at ladies of taste and leisure. Jaunty, almost summery prints in red and white covered matching pyjama tops and bottoms for a summer-on-board-a-yacht feel, followed by a cream caped dress made entirely from wisps of something shimmery that swayed with every step. Chic kaftans brought a relaxed silhouette, which widened into simple separates in colour blocking, best seen as a sleeveless top in oatmeal linen, mixed with a full skirt scattered with delicate flowers. Teamed with simple flats, it was light as air and every bit as breezy.
