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Yahoo
16 hours ago
- Business
- Yahoo
This Is Officially the No. 1 Pickle Brand in America
From sandwiches to snack packs, pickles are officially dominating grocery carts — and Instacart's new report reveals the brands Americans can't stop buying Key Points Instacart's latest report uncovers surprising insights into the most popular pickle brands among Americans. Regional preferences vary, with Vlasic leading in most states, Mt. Olive dominating the South, and Grillo's emerging as a favorite in states from Florida to New York. Pickle collaborations and crossover products — from Lay's Dill Pickle Potato Chips to Taylor Farms' Dill Pickle Salad Kit — continue to fuel consumer enthusiasm nationwide. Pickles have practically bewitched online foodies — and even captured the attention of brands' innovation teams. Instacart has officially dubbed it a 'brine boom,' and no, this sudden resurgence isn't just in your head. The California-based delivery platform recently released its 2024 pickle sales report, and heritage brands are still holding strong. Longtime favorites Mt. Olive and Vlasic — both founded more than 50 years ago — remain among the nation's best-sellers. Grocery staple Claussen and snack-ready Oh Snap! follow closely behind, while premium player Grillo's Pickles lands firmly in the No. 5 spot. Despite all the buzz about indie launches, the classics still dominate in most shoppers' carts. 'How people shop for pickles is a good insight about grocery shopping in general: Consumers like to stick with the classics they know, but they're also curious to try something new,' Instacart trends analyst Alex Orellana tells Food & Wine. 'Pickle lovers want both reliability and novelty — a familiar jar in the fridge and something unexpected to change things up.' Regional pickle preferences When it comes to geography, pickle loyalty gets surprisingly specific. Vlasic tops the charts nationwide, but Mt. Olive reigns supreme across much of the South — except in Florida, where Grillo's Pickles enjoys an overwhelming lead. The Boston-based brand also comes out on top in states as varied as Colorado, New York, Pennsylvania, Hawaii, and Montana. Claussen, meanwhile, earned a devoted following in exactly one state: Minnesota. To build these rankings, Instacart analyzed shopping data across all of 2024, tallying the total number of items sold in each state. As with past reports, data from certain states was excluded where legally required, but the broader takeaway is clear: even with the explosion of pickle hype online, most consumers are still loyal to tried-and-true brands. Who's buying the most pickles? Not all shoppers are equally invested in the briny boom. Midwesterners are driving the trend on Instacart, with states like North Dakota, Missouri, Kansas, and Kentucky ordering noticeably more pickles than the national average. Coastal consumers, particularly in California and Florida, appear lighter on their pickle consumption by comparison. That said, regional sales don't always reflect the full picture — Florida, for instance, is a hotbed for Grillo's, showing that passionate pickle fandom can override broader trends. Related: We Tasted 12 Dill Pickles — and This Supermarket Brand Came Out on Top Looking forward, Instacart predicts that smaller brands could soon elbow their way further into the spotlight. Labels like Yee-Haw and SuckerPunch are already catching attention with adventurous flavors such as three-pepper spears and honey-sweet chips. These bolder profiles are resonating with a younger audience looking for heat, spice, and novelty in their snacks. Pickle collabs keep the craze going Food & Wine has tracked the pickle phenomenon since it began bubbling up last year, and collaborations continue to push the category into unexpected places. Some partnerships have been playful, others eyebrow-raising (dill-breaded Popeyes chicken), and a few genuinely clever. (Pickle chip–stuffed Sonic burgers or Popeyes Pickle Lemonade, anyone?) Grillo's, in particular, has emerged as a brand built for collaborations, extending its reach into products like Pickle de Gallo, while TikTok creators have fueled the obsession with recipes for homemade pickle lemonade and even pickle-flavored martinis. Related: Yes, You Can Replace Sandwich Bread with Pickles — Here's How Crossovers are also translating into real sales. Instacart reports that Lay's Dill Pickle Potato Chips remain a runaway favorite, while Taylor Farms' Dill Pickle Chopped Salad Kit and Grillo's Pickle de Gallo consistently rank near the top. Even Quaker got in on the trend, landing its dill-flavored rice cakes in the No. 10 spot for pickle-inspired products. For the pickle-curious, Instacart is making it easy to join in: Oh Snap! pickles and Taylor Farms' Dill Pickle Salad Kit are available for free with eligible app orders placed today. It's the brand's way of leaning into the craze — and ensuring hesitant shoppers have a low-stakes chance to sample the trend. Will the boom last? Whether the pickle wave will keep its crunch into 2026 remains to be seen. Fads have a way of fizzling, but the strong sales of century-old brands like Vlasic and Mt. Olive suggest that America's appetite for pickles isn't going anywhere. For now, though, one thing is certain: The humble pickle has gone from refrigerator sidekick to bona fide grocery star — and it's still kind of a big dill. Top 10 pickle brands in America Mt. Olive Vlasic Claussen Oh Snap! Grillo's Pickles Bubbies Wickles Famous Dave's Maille Talk O' Texas Read the original article on Food & Wine Solve the daily Crossword
Yahoo
18-06-2025
- Entertainment
- Yahoo
Hartland's 2025 Hometown Celebration returns June 26-29 with new carnival and extra day
Hartland's annual Hometown Celebration is coming to Nixon Park June 26-29, and new this year, the celebration is starting a day early and includes a full carnival. In previous years, it was a three-day event that offered fireworks, live music, food, a beer tent and a parade. This year it runs from Thursday, June 26, through Sunday, June 29. The celebration will still include all former activities, but the village decided to put effort into making it more family-friendly and to expand the event overall. The festival is also the start of 4th of July celebrations in the area, Recreation Director for the Village of Hartland, Sam Blonien, said. "It brings everybody together," Blonien said. "It's a kickoff to the 4th of July, but it's also a celebration of Hartland. It's crucial to be able to provide that and just have a good time." Admission into Hartland's Hometown Celebration is free, with carnival rides, food and beverages sold separately. Hartland's Hometown Celebration carnival schedule: Thursday, June 26: 4 to 11 p.m. Friday, June 27: 4 to 11 p.m. Saturday, June 28: 12 to 11 p.m. The Village of Hartland is bringing in Wenzel Amazements, a Wisconsin-based carnival service, to put on the carnival at the Hometown Celebration. Classic carnival games, food and rides will be offered by Wenzel Amazements, according to Blonien. The Village of Hartland added the carnival to this year's celebration to make the event more family-friendly and to provide a larger range of activities for kids, Blonien said. Musical guests will perform on the evenings of Thursday, Friday and Saturday for the Hartland Hometown Celebration. Here is the schedule: Thursday, June 26: Driving Miss Crazy at 6 p.m. in the beer tent Friday, June 27: Hartland Community Band at 6:30 p.m. on the Fine Arts Center Stage Mt. Olive at 8 p.m. in the beer tent Saturday, June 28: Bella Cain at 8 p.m. in the beer tent There are multiple parking options available for those attending the Hartland Hometown Celebration. Attendees can expect burgers, brats, hot dogs, walking tacos, ribeye steak sandwiches, corn, pies, brownies and more. The carnival will also offer classic carnival-style food, according to Blonien. Beer and hard seltzers will be for sale in the beer tent. Organizations from the community are coming in to provide food, including Knights of Columbus, Kiwanis of Greater Hartland, St. Charles Catholic Church and the Women's Club of Hartland. The fireworks for Hartland's Hometown Celebration will be at 9:30 p.m. on Friday, June 27. In the event of rain, the fireworks show will be held on Saturday, June 28, Blonien said. Hartland's Hometown Celebration parade will begin at 1:30 p.m. on Sunday, June 29. The Hartland Hometown Celebration parade will begin at the corner of Hartbrook Drive and Merton Avenue, proceed south to East Capitol Drive, turn west onto East Capitol Drive, turn north on North Avenue and end just south of the Highway 16 bridge. The parade will include over 80 floats and acts, according to Blonien. Liliana Fannin is a 2025 summer intern at the Milwaukee Journal Sentinel covering the Milwaukee suburbs. She can be contacted at lfannin@ This article originally appeared on Milwaukee Journal Sentinel: New carnival and extra day at 2025 Hartland Hometown Celebration
