Latest news with #MuckRack
Yahoo
2 days ago
- Business
- Yahoo
Disinformation and Misinformation Are Top Concerns in Journalism, According to a New Muck Rack Report
AI Adoption Rises as Facebook Becomes Most Valuable Platform Miami, June 10, 2025 (GLOBE NEWSWIRE) -- Over one-third of journalists identified dis- and misinformation as the most serious issues impacting journalism, according to Muck Rack's newly released State of Journalism report, which surveyed over 1,500 journalists. Concerns around public trust, funding, political polarization and government interference are also important issues. AI Adoption in NewsroomsThe use of AI in journalism has rapidly grown, with 77% of journalists saying they now use AI tools in their work. ChatGPT is the most used AI tool by journalists, followed by transcription tools (40%) and Grammarly (35%). 'The definition of a newsroom, and journalism itself, is changing. Journalists are no longer tied to legacy organizations. They're publishing independently, building audiences and in many cases, monetizing that work,' said cofounder and CEO of Muck Rack, Gregory Galant. 'There are still real challenges ahead, but what we're watching is a key industry shift, one that's not just reshaping journalism, but how PR pros engage with journalists. And that's something I'm excited to watch unfold.' Social Media Use Shifting from X to Facebook, LinkedInThere is a shift in how journalists value social media. Facebook has surpassed X (formerly Twitter) as the most valuable platform, with 27% of journalists citing it as their top tool compared to 21% for X. LinkedIn also emerged as the platform where journalists focused more of their time over the last year, followed by Instagram (39%) and Bluesky (38%). While half of journalists quit at least one social platform in the past year, 45% report that social media remains important for promoting their work. Safety concerns are also top of mind, with 58% expressing concern over harassment, reputation risks or personal safety on social platforms. PR is Still Relevant for Journalism Eighty-four percent of journalists say at least some of their stories are inspired by PR pitches, but 86% will disregard pitches that aren't relevant to their beat. The majority of journalists still receive more than five pitches per day, but only 3% say those pitches always align with their coverage. How Journalists WorkDespite ongoing challenges, most journalists report feeling supported in their roles. Sixty percent say they have the training and tools they need, and over half express cautious optimism about their long-term career paths. Sixty-two percent of journalists shared that they've taken on more tasks this year. Still, most say they have the time to complete work to their standards, and many describe their work as meaningful (67%) and exhausting (47%). More than one-third now self-publish outside of traditional newsrooms, with 61% of those earning income from their independent work. Download the free report here. MethodologyMuck Rack surveyed 1,890 journalists between April 4 and April 30, 2025. After removing low-quality responses—such as spam, duplicates, and straight-line answers—the final dataset included 1,515 qualified participants. Respondents were primarily based in the United States, with additional representation from the United Kingdom, Canada and India. The estimated margin of error is ±2.5%. About Muck RackMuck Rack is the leading provider of award-winning PR software built for how brands and agencies work. The only public relations software powered by intuitive technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, traditional and social media monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack's free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories. Learn more at CONTACT: Contact MEDIA Bailey Mark Senior Communications Manager
Yahoo
04-06-2025
- Business
- Yahoo
Frank Nez, Founder of Franknez.com, Earns Muck Rack Verification as Trusted Journalist
LOS ANGELES, June 4, 2025 /PRNewswire/ -- Frank Nez, founder and editor-in-chief of a leading online news platform for retail investors, has been officially verified as a journalist on Muck Rack, the premier platform for connecting journalists and PR professionals. This milestone solidifies Nez's growing influence as a trusted voice in finance, crypto investing, and market news for retail investors, delivering credible insights to a global audience of millions of readers. Muck Rack's rigorous verification process recognizes journalists who demonstrate consistent, high-quality reporting. Nez's inclusion on the platform ( underscores his commitment to delivering transparent, community-driven news that empowers retail investors. Since launching Nez has built a loyal following, particularly within the retail investor community on X, where his coverage of market trends, such as #AMC, #MMTLP, and #GME, has resonated with thousands. "This verification is a testament to the trust my readers and community have placed in said Frank Nez. "It strengthens our mission to provide retail investors with accurate, actionable insights into finance, crypto, and emerging banking and local economy trends. I'm excited to leverage Muck Rack's platform to connect with more sources and deliver even deeper market news reporting with my team." The verification enhances Nez's ability to source exclusive stories and connect with industry leaders, further elevating role as a go-to resource for retail investors navigating complex markets. The growing platform continues to expand its reach, offering in-depth coverage of topics like regulatory news, local economies, and financial analysis powered by Nez's expertise and insights by retail communities. Retail investors and media professionals are invited to explore Nez's work on and follow his updates on X, where he engages with a vibrant community. "Over the past four years alone, more than 25 million of you have connected with my work. Not only have these writings been cited by SEC and Congressional reports but now Muck Rack's verification strengthens our position in independent media." About is a leading online news platform dedicated to empowering retail investors with transparent, data-driven insights. Covering topics from finance to business and regulatory news, the site attracts millions of annual readers and is a trusted resource for the global retail investor community. View original content to download multimedia: SOURCE FrankNez Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Axios
29-05-2025
- Business
- Axios
How a Steve Madden podcast interview went viral — and paid off
Steve Madden has gone viral for his recent, no-holds-barred interview on "The Cutting Room Floor" podcast — and in the days following, the footwear company's stock price has also gotten a bump. Why it matters: Long-form interviews can be a risky public relations move, but when done right, they can attract new customers and generate business. Catch up quick: Madden sat down with fashion podcaster Recho Omondi to discuss the shoe empire he founded, his time in prison for securities fraud, his penchant for " dupes," the impact President Trump's trade policies could have on the fashion industry and more. Between the lines: For most executives, many of the topics Madden covered would be off-limits. However, Madden's unfiltered approach paid off by spotlighting his personal brand and offering insight into how the business runs. The interview is "a case study in how brands should just be themselves," Omondi said in a TikTok video. "They should just own everything, flaws and all, all their blemishes. So often, brands are so scared. You can't have a single real conversation with anybody from their brand." She called the Madden interview "refreshing" and an example of how important it is for brands to have personalities. Yes, but: The interview, which is behind a paywalled Patreon account, had a chance to go viral because Omondi offers video clips she posts across social. The interview clips have garnered about 24.6 million views on TikTok and thousands of views on YouTube as of Tuesday, with Gen Z podcast listeners flocking to watch them. A recent Edison Research report found 76% of Gen Z listeners say they discover podcasts through clips on social media. More than 600 media stories have been written about Steve Madden since the interview first dropped on May 21, per Muck Rack data, which likely caught the attention of an even broader consumer base. The big picture: Podcasts have become a preferred channel for executives and politicians to reach and appeal to specific audiences. During the 2024 presidential election, Kamala Harris joined " Call Her Daddy" and " All the Smoke," while Trump joined Joe Rogan, Lex Friedman and Theo Von. Meta CEO Mark Zuckerberg followed a similar playbook to Trump, while Elon Musk has also hit the same podcast circuit. Airbnb CEO Brian Chesky, Netflix co-founder Reed Hastings and Uber CEO Dara Khosrowshahi have each joined " Masters of Scale," while Microsoft CEO Satya Nadella, Citigroup CEO Jane Fraser and SAP CEO Christian Klein recently appeared on "In Good Company." What they're saying: " Steve Madden's interview shows how podcasts have become the proving ground for public figures," says Andrew Vontz, founder of One Real Voice, a podcast coaching consultancy. "Talking-point robots are headed for the scrapyard. Madden clearly thought deeply about these topics and didn't duck and cover — he owned his story, and that's exactly what broke through."
Axios
24-04-2025
- Health
- Axios
The viral Ice Bucket Challenge resurfaces to raise awareness for mental health
It's been over a decade since celebrities, brands and everday people were posting videos of themselves on the internet being doused with buckets of ice to raise awareness about ALS. Driving the news: Students from the University of South Carolina revived the trend last month in support of mental health. Thus far, the 2025 Ice Bucket Challenge has raised more than $322,000 for Active Minds, a nonprofit organization dedicated to promoting youth mental health awareness. According to Active Minds, its site has seen a 922% increase in traffic since the launch of the campaign. The big picture: Former U.S. Surgeon General Vivek Murthy declared the mental health crisis a top public health concern in America, particularly among young people. Employers have also prioritized mental health in the workplace after the COVID-19 pandemic. Zoom in: In the PR industry, high burnout rates are consistent across those working for brands and within agencies, as well as across seniority levels, according to a recent Muck Rack survey. 75% of those who work in agencies report high stress, most commonly describing stress levels at an 8 out of 10. Meanwhile, 71% of those who work in-house report high stress levels, with 6 being the most common rating. Between the lines: Aside from awareness, nostalgic marketing campaigns like the Ice Bucket Challenge are also ripe for virality.
