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Alam Flora expands reusable bag campaign to Temerloh's Pekan Sehari

By SUFEA SALEHUDDIN ALAM Flora Sdn Bhd has extended its reusable bag campaign to Temerloh, Pahang, marking the initiative's second rollout after a successful debut in Putrajaya earlier this year. The campaign held today at Pekan Sehari, Malaysia's longest and largest Sunday market, the campaign is part of the company's ongoing effort to curb single-use plastics and encourage more sustainable consumer behaviour. It also coincides with the 50th anniversary of its parent company, Malakoff Corporation Bhd. Alam Flora COO Mohamad Muhazni Mohd Zain said the campaign aims to instil the habit of bringing reusable bags, especially in high-traffic community spaces. 'We invite the public to embrace the practice of bringing reusable bags as a simple yet impactful step towards a cleaner and healthier environment,' he said at the event. The 2.1km riverside market was selected for its strategic potential as a behavioural touchpoint, drawing thousands of visitors from across the country. 'Pekan Sehari Temerloh draws people from all walks of life nationwide. It's an ideal location to communicate sustainability messages effectively and inclusively,' Muhazni said. At the event, Alam Flora distributed 300 reusable bags to shoppers, joined by Temerloh Municipal Council president Rizal Mustafa and SWCorp Pahang director Zaidi Tuah. Muhazni said while many still depend on plastic bags, exposure to alternatives can spark change. The campaign encourages market-goers to take ownership of their choices. Reusable bags, for instance, reduce litter, prevent clogged drains, and protect local wildlife—making neighbourhoods safer, more beautiful, and more liveable for all. 'It's even better if customers can politely refuse plastic from sellers and request items to be packed directly into their reusable bags — or at least use paper wrapping,' he said. He also pointed to the company's earlier efforts, including a 'bring your own tiffin' campaign during the Ramadan Festival, as part of the same long-term push to change the way people consume. Muhazni stressed that the campaign is not a commercial move, but a public service rooted in education and shared accountability. 'This is not about profit — it's about awareness. We're not doing this to make money, but to educate. 'When people understand the environmental impact, they're more likely to act,' he added. He said Alam Flora's role goes far beyond waste collection. It involves empowering the public through consistent engagement and grassroots education—because real progress begins with informed communities. The campaign, he said, is grounded in the belief that people make better choices when they understand the consequences. Alam Flora is also working closely with local councils and enforcement bodies, including SWCorp, to ensure the programme is carried out systematically and has the structure to grow across regions. 'God willing, this will grow into a sustainable programme — not just a one-off,' Muhazni said. The initiative is part of Malakoff's Environmental Solutions business pillar, which champions long-term waste management and environmental stewardship. It also supports the United Nations Sustainable Development Goal 11, which aims to make cities inclusive, safe, resilient, and sustainable. Ultimately, Alam Flora hopes the campaign will shift not only daily shopping habits, but also mindsets, encouraging Malaysians to rethink packaging, waste, and their role in preserving the environment for future generations.