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Time of India

Kriti Sanon redefines what green tea means with Tetley

Tetley Green Tea , one of India's Green Tea brands under Tata Consumer Products , has appointed Kriti Sanon as the new face of Tetley Green Tea's wellness portfolio. As the brand ambassador, Sanon, known for her love of fitness and healthy living, brings alive the proven efficacy of these science backed natural ingredients, with the vibrant new #NotYourRegularGreenTea campaign. The brand has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care with added Biotin — redefining what green tea means for the modern Indian consumer. "Tetley Green Tea Slim Care isn't your regular green tea — and that's exactly why I love it. It's powered by L-Carnitine, a natural nutrient proven to burn body fat. For someone like me, always on the move, this blend of flavour and function fits right in. It's smart, simple, refreshing, purposeful and makes every cup count," said Sanon. Puneet Das, president – packaged beverages, India and South Asia, Tata Consumer Products, added, 'With functional ingredients backed by science, we are offering green teas that not only taste great but also support consumer's wellness goals. These are truly not just regular green teas.' Arpan Bhattacharyya, executive director - head of creative (South) at MullenLowe Lintas said, 'Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight of how even for celebrities, like Kriti Sanon, the best laid wellness and fitness plans are hard to stick to in everyday life. We crafted slices of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy. Kriti's charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer.' Watch the video here: