Latest news with #Mural
Business Wire
5 days ago
- Business
- Business Wire
Mural Survey: Despite Perceived Confidence in Go-To-Market Processes, 85% of Teams Report Regular Misalignment — Putting Outcomes and Revenue at Risk
SAN FRANCISCO--(BUSINESS WIRE)-- Mural, the leading visual collaboration platform, today announced the results of its 2025 Global Go-to-Market (GTM) Alignment Gap Index conducted in collaboration with market research firm The Martec Group. The global survey uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals. It also found that decision makers and individual contributors on those teams disagree on the root cause of misalignment. GTM teams are increasingly pressured to get products to market faster with less budget and resources. Mural's survey uncovered that 85% of them feel confident about how they collaborate to accomplish that, but the same number frequently find that they are working toward different goals and objectives. That misalignment results in frustrated staff, wasted investment, and revenue forfeited to competitors who get their products to market first. 'Across industries and geographies, we see organizations eager to transform, full of fresh ideas and a drive for change. Yet the true test lies in keeping teams unified throughout the transformation journey, especially during critical go-to-market motions,' said Leigh-Margaret Stull, CEO of Mural. 'As companies accelerate these initiatives and bring new products, AI transformations and processes to market, misalignment can undermine progress. Our latest research reveals where go-to-market efforts hit the most friction and provides useful strategies to help teams align, move forward together, and realize their transformation goals.' Mural's survey also revealed additional challenges and trends impacting how GTM teams work together: Collaboration breakdowns negatively impact revenue: 89% of respondents recognized direct revenue-related impacts including reduced customer retention, lower conversion rates, and slower time-to-market. 83% recognized indirect revenue-related impacts including siloed systems and processes, lower morale, increased frustration, and frequent 'fire drills.' Decision makers are more likely to see poor strategy as a leading cause: Decision makers are twice as likely (43%) to attribute misalignment to a lack of clear strategy and goals compared to individual contributors (22%). Decision makers are also more than twice as likely to attribute it to unclear deadlines and priorities (24% vs 10%). Sales and marketing teams share learning styles, yet still struggle to communicate: They're equally likely to learn best visually or through reading and writing (61%). However, they are also nearly equally likely to say that it is difficult to communicate clearly between teams (41% for sales, 43% for marketing). Even with endless software options, GTM teams still collaborate in spreadsheets: Despite massive software investments that should eliminate the need for spreadsheets, 87% of individual contributors use them to collaborate. The same percentage also experience misalignment often either weekly or monthly. "Our research shows it's not enough to just spend time meeting together,' said Christina Bottis, CMO of Mural. 'Teams must collaborate to reach alignment so they can drive faster GTM outcomes. That alignment requires intentional co-creation, well-defined methods, and the right platforms applied across the GTM team. Mural helps teams achieve this by creating the central source of truth from which decisions get buy-in and made." Over half of Fortune 100 companies use Mural to plan and execute on their GTM strategies. Sales, marketing, and R&D teams use its AI-powered workspace to increase efficiency, boost productivity, and improve revenue. View Mural's full 2025 Global Go-to-Market (GTM) Alignment Gap Index for additional survey insights and guidance on achieving GTM alignment. About Mural Mural is a leading visual collaboration platform for driving organizational transformation and accelerating go-to-market results. Powered by AI-enabled, interactive workspaces, Mural empowers businesses to reimagine processes, unlock new ideas, and achieve outcomes faster through proven methodologies and visual tools. Learn more at Survey Methodology This survey was conducted online within the U.S. and Europe by The Martec Group on behalf of Mural from March-April 2025. Participants included 350 global marketing, sales, and R&D professionals in multiple industries who work in organizations ranging from mid-sized businesses to enterprise companies. They were asked about their current GTM practices, collaboration tools, challenges faced, and perceived impacts of misalignment on business outcomes.
Yahoo
5 days ago
- Business
- Yahoo
Mural Survey: Despite Perceived Confidence in Go-To-Market Processes, 85% of Teams Report Regular Misalignment — Putting Outcomes and Revenue at Risk
New data from Mural reveals the challenges go-to-market teams face in meeting business objectives due to breakdowns in collaboration. SAN FRANCISCO, May 28, 2025--(BUSINESS WIRE)--Mural, the leading visual collaboration platform, today announced the results of its 2025 Global Go-to-Market (GTM) Alignment Gap Index conducted in collaboration with market research firm The Martec Group. The global survey uncovered that GTM teams made up of sales, marketing, and research and development (R&D) departments are often working toward different goals. It also found that decision makers and individual contributors on those teams disagree on the root cause of misalignment. GTM teams are increasingly pressured to get products to market faster with less budget and resources. Mural's survey uncovered that 85% of them feel confident about how they collaborate to accomplish that, but the same number frequently find that they are working toward different goals and objectives. That misalignment results in frustrated staff, wasted investment, and revenue forfeited to competitors who get their products to market first. "Across industries and geographies, we see organizations eager to transform, full of fresh ideas and a drive for change. Yet the true test lies in keeping teams unified throughout the transformation journey, especially during critical go-to-market motions," said Leigh-Margaret Stull, CEO of Mural. "As companies accelerate these initiatives and bring new products, AI transformations and processes to market, misalignment can undermine progress. Our latest research reveals where go-to-market efforts hit the most friction and provides useful strategies to help teams align, move forward together, and realize their transformation goals." Mural's survey also revealed additional challenges and trends impacting how GTM teams work together: Collaboration breakdowns negatively impact revenue: 89% of respondents recognized direct revenue-related impacts including reduced customer retention, lower conversion rates, and slower time-to-market. 83% recognized indirect revenue-related impacts including siloed systems and processes, lower morale, increased frustration, and frequent "fire drills." Decision makers are more likely to see poor strategy as a leading cause: Decision makers are twice as likely (43%) to attribute misalignment to a lack of clear strategy and goals compared to individual contributors (22%). Decision makers are also more than twice as likely to attribute it to unclear deadlines and priorities (24% vs 10%). Sales and marketing teams share learning styles, yet still struggle to communicate: They're equally likely to learn best visually or through reading and writing (61%). However, they are also nearly equally likely to say that it is difficult to communicate clearly between teams (41% for sales, 43% for marketing). Even with endless software options, GTM teams still collaborate in spreadsheets: Despite massive software investments that should eliminate the need for spreadsheets, 87% of individual contributors use them to collaborate. The same percentage also experience misalignment often either weekly or monthly. "Our research shows it's not enough to just spend time meeting together," said Christina Bottis, CMO of Mural. "Teams must collaborate to reach alignment so they can drive faster GTM outcomes. That alignment requires intentional co-creation, well-defined methods, and the right platforms applied across the GTM team. Mural helps teams achieve this by creating the central source of truth from which decisions get buy-in and made." Over half of Fortune 100 companies use Mural to plan and execute on their GTM strategies. Sales, marketing, and R&D teams use its AI-powered workspace to increase efficiency, boost productivity, and improve revenue. View Mural's full 2025 Global Go-to-Market (GTM) Alignment Gap Index for additional survey insights and guidance on achieving GTM alignment. About Mural Mural is a leading visual collaboration platform for driving organizational transformation and accelerating go-to-market results. Powered by AI-enabled, interactive workspaces, Mural empowers businesses to reimagine processes, unlock new ideas, and achieve outcomes faster through proven methodologies and visual tools. Learn more at Survey Methodology This survey was conducted online within the U.S. and Europe by The Martec Group on behalf of Mural from March-April 2025. Participants included 350 global marketing, sales, and R&D professionals in multiple industries who work in organizations ranging from mid-sized businesses to enterprise companies. They were asked about their current GTM practices, collaboration tools, challenges faced, and perceived impacts of misalignment on business outcomes. View source version on Contacts Media Contacts Bill Theis, btheis@ mural@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
The National
21-04-2025
- Business
- The National
BEYOND offers ‘architectural artistry' in next stage of Dubai Maritime City community
BEYOND Developments is adding to its Dubai Maritime City success story with the announcement of a fourth project in its masterplan for the emerging waterfront neighbourhood. The company - a fast-rising name in the city's booming luxury real estate sector - has launched The Mural as part of its 8 million sq ft luxury waterfront project. BEYOND describes the latest development as a 'true design statement' and builds on the 'phenomenal success' of Sensia, which it reveals sold out within two days of launch. The developer says The Mural blends 'architectural artistry with an extraordinary waterfront lifestyle', which offers investors high capital appreciation and unique luxury living to 'match their aspirations'. A landmark addition to the emerging Dubai Maritime City residential district, BEYOND says The Mural will 'redefine the relationship between nature and urban design' by offering residents a tranquil waterfront environment while contributing to Dubai's evolving real estate landscape. Adil Taqi, chief executive Executive of BEYOND Developments, described investor confidence in Dubai as 'unstoppable - as evidenced by its number one FDI ranking for four consecutive years'. 'We are responding with decisive action, securing prime strategic locations to fuel growth and deliver value," he said. 'The rapid success of our projects so far, powered by a diverse international investor base, testifies to a dynamic trajectory inspired by our home city.' The Mural follows the success of BEYOND's earlier projects, including Saria, Orise, and Sensia, which it says have consistently attracted discerning investors from across the Mena region, Europe, Asia and America. The company said this widespread interest reflects the strength of Dubai's real estate sector and the growing recognition of BEYOND's 'commitment to deliver visionary, design-led developments that stand out on the global stage'. Demand for Dubai property continues to soar as the city's progressive regulation and adoption of proptech innovations offer investors confidence and security, attributes seen as essential for significant capital deployment. Dubai Maritime City has caught the interest of numerous domestic and overseas investors, as well as end users, not least for its prime location on the coast within easy reach of top attractions such as Downtown Dubai and Dubai International Airport. The Mural will be strategically positioned at the tip of the district, adjacent to a master-planned forest. BEYOND says the dual waterfront-and-greenery setting has shaped the architectural design, which seamlessly integrates nature and urban living. It is designed by British architectural firm Benoy, which devised a striking silhouette comprising two interlocking volumes, tilted toward the water and forest. Lush landscaping is incorporated into the facade through planters, while generous terraces will maximise natural light, views and outdoor living aspects. The 36-storey tower offers a selection of one, two, and three-bedroom apartments, duplexes, maisonettes and a penthouse. And resort-style amenities available to residents will include a state-of-the-art gym, an infinity pool complex, landscaped terraces, barbecue and dining areas, and a dedicated yoga zone. Families are set to benefit from children's play areas and green spaces, while remote workers can utilise appealing outdoor co-working areas. The Mural's crown jewel, the Sky Terrace on level 32, will offer Jacuzzis, tanning terraces and sky dining. 'The Mural reflects our commitment to innovation and excellence in waterfront living,' said Mr Taqi. 'Every aspect is meticulously designed to focus on maximising the residential experience on an incredible site and raising the bar for Dubai's luxury real estate sector.' BEYOND, part of the Omniyat Group, says it is focused on the wider luxury real estate market and providing innovative and exceptional living solutions accessible to a broader demographic. The company says it is committed to creating spaces that are 'not just homes, but experiences' and aims to go beyond the conventional boundaries of real estate by crafting environments that 'inspire and elevate the human experience'. Scheduled for completion by Q2 2028, The Mural is BEYOND's fourth project and, the company says, is a testament to its rapid growth and vision. This page was produced by The National in partnership with BEYOND Properties
Arabian Business
16-04-2025
- Business
- Arabian Business
After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City
BEYOND Developments, the fast-rising name in Dubai luxury real estate, has launched The Mural, its fourth project within its 8 million sq. ft Dubai Maritime City masterplan. A true design statement, The Mural blends architectural artistry with an extraordinary waterfront lifestyle offering investors high capital appreciation and unique luxury living that matches their aspirations. Building on the phenomenal success of its third project Sensia, sold out within two days of launch, The Mural marks another architectural and artistic triumph for BEYOND. A landmark addition to Dubai Maritime City, it redefines the relationship between nature and urban design, offering residents a tranquil waterfront environment while contributing to Dubai's evolving real estate landscape. Adil Taqi, Chief Executive Officer, BEYOND Developments, said: 'Investor confidence in Dubai is unstoppable, as evidenced by its No.1 FDI ranking for four consecutive years. We are responding with decisive action, securing prime strategic locations to fuel growth and deliver value. The rapid success of our projects so far, powered by a diverse international investor base, testifies to a dynamic trajectory inspired by our home city.' BEYOND's earlier projects including Saria, Orise, and Sensia, have consistently attracted discerning investors from across the MENA region, Europe, Asia, and America. This widespread interest reflects the strength of Dubai's real estate sector and the growing recognition of BEYOND's commitment to deliver visionary, design-led developments that stand out on the global stage. Dubai's progressive regulatory framework and adoption of proptech innovations offer investors confidence and security, essential for significant capital deployment. Strategically positioned at the tip of Dubai Maritime City and adjacent to a master-planned forest, The Mural's dual waterfront-and-greenery setting shaped the architectural design, which seamlessly integrates nature and urban living. Dubai's luxury real estate sector.' Designed by British architectural firm BENOY, The Mural's striking silhouette comprises two interlocking volumes, tilted toward the water and forest. Lush landscaping is incorporated into the façade through planters, while generous terraces maximise natural light, views, and outdoor living. The 36-storey tower offers a selection of 1, 2, and 3-bedroom apartments, duplexes, maisonettes, and a penthouse. The resort-style amenities for residents include a state-of-the-art gym, an infinity pool complex, landscaped terraces, BBQ and dining areas, and a dedicated yoga zone. Families benefit from children's play areas and green spaces, while remote workers can utilise outdoor co-working areas. The Mural's crown jewel, the Sky Terrace on level 32, offers Jacuzzis, tanning terraces, and sky dining. The Mural is BEYOND's fourth project and a testament to the company's rapid growth and vision. It is scheduled for completion by Q2 2028.
Khaleej Times
15-04-2025
- Business
- Khaleej Times
After the sold-out success of Sensia, BEYOND Developments launches The Mural in Dubai Maritime City
A true design statement, The Mural blends architectural artistry with an extraordinary waterfront lifestyle offering investors high capital appreciation and unique luxury living that matches their aspirations. Building on the phenomenal success of its third project Sensia, sold out within two days of launch, The Mural marks another architectural and artistic triumph for BEYOND. A landmark addition to Dubai Maritime City, it redefines the relationship between nature and urban design, offering residents a tranquil waterfront environment while contributing to Dubai's evolving real estate landscape. Adil Taqi, CEO, BEYOND Developments, said: "Investor confidence in Dubai is unstoppable, as evidenced by its No. 1 FDI ranking for four consecutive years. We are responding with decisive action, securing prime strategic locations to fuel growth and deliver value. The rapid success of our projects so far, powered by a diverse international investor base, testifies to a dynamic trajectory inspired by our home city." BEYOND's earlier projects including Saria, Orise, and Sensia, have consistently attracted discerning investors from across the MENA region, Europe, Asia, and America. This widespread interest reflects the strength of Dubai's real estate sector and the growing recognition of BEYOND's commitment to deliver visionary, design-led developments that stand out on the global stage. Dubai's progressive regulatory framework and adoption of proptech innovations offer investors' confidence and security, essential for significant capital deployment Strategically positioned at the tip of Dubai Maritime City and adjacent to a master-planned forest, The Mural's dual waterfront-and-greenery setting shaped the architectural design, which seamlessly integrates nature and urban living. Taqi added: "The Mural reflects our commitment to innovation and excellence in waterfront living. Every aspect is meticulously designed to focus on maximising the residential experience on an incredible site and raising the bar for Dubai's luxury real estate sector." Designed by British architectural firm BENOY, The Mural's striking silhouette comprises two interlocking volumes, tilted toward the water and forest. Lush landscaping is incorporated into the façade through planters, while generous terraces maximise natural light, views, and outdoor living. The 36-storey tower offers a selection of 1, 2, and 3-bedroom apartments, duplexes, maisonettes, and a penthouse. The resort-style amenities for residents include a state-of-the-art gym, an infinity pool complex, landscaped terraces, BBQ and dining areas, and a dedicated yoga zone. Families benefit from children's play areas and green spaces, while remote workers can utilise outdoor co-working areas. The Mural's crown jewel, the Sky Terrace on level 32, offers Jacuzzis, tanning terraces, and sky dining. The Mural is BEYOND's fourth project and a testament to the company's rapid growth and vision. It is scheduled for completion by Q2 2028.
