Latest news with #Muskaan
Time of India
21-07-2025
- Entertainment
- Time of India
Muskaan Mihani celebrates daughter's 10th birthday; says ‘She stepped into double digits, now double the responsibility'
Television actress Muskaan Mihani, known for her memorable roles in shows like Mamta, Jugni Chali Jalandhar, Ring Wrong Ring, and Dill Mill Gayye, celebrated a special milestone yesterday—her daughter Mannat's 10th birthday. But for Muskaan, it was more than just a birthday—it was a celebration of a decade of motherhood. 'My daughter is 10. While celebrating her birthday yesterday, I was also celebrating my motherhood,' she shared warmly. 'I completed 10 years of happiness, care. Being an actress, staying away from sets and shoots was a little difficult, but having a hug and listening to the word 'mom' from my daughter was an amazing pleasure.' With her daughter now stepping into double digits, Muskaan feels the timing is perfect to gently encourage independence while also preparing herself to return to her career. 'Now she's 10, and I feel this is a perfect time to let her become independent and for me to focus back on my career,' she added. Speaking about this important transitional phase, Muskaan explained, 'I feel stepping into double digit, double is everything. A kid is often confused with everything. It's a parent's duty to make them understand and allow them to become clear and make decisions. You can't force them, but you can help them to be clear in mind.' Aware of the emotional and developmental shifts that come with preadolescence, Muskaan said, 'I'm also prepared, as at 10 years old, my daughter will be transitioning from childhood to preadolescence. And I completely understand a mother's role in nurturing her daughter's growth across all these areas.' She credits her own mother for guiding her and her sister, actress Rishika Mihani. 'She always suggested praising your daughter's accomplishments and focusing on effort and progress. Encouraging her to embrace new challenges is key.' Muskaan's reflections beautifully mirror the balance between parenting and personal purpose.
Mint
20-07-2025
- Business
- Mint
Himalaya goes digital-first, scales influencer play, and champions young women through purpose-led marketing
MUMBAI: As the personal care space heats up with new-age D2C brands amid changing consumer behaviour, legacy player Himalaya Wellness is rewriting its playbook. From prioritizing digital-first marketing to rolling out purpose-led campaigns and innovating around convenience, the brand is taking bold bets. In a conversation with Mint, Ragini Hariharan, marketing director— personal care and hygiene, Himalaya Wellness, discusses the company's digital shift, its evolving influencer strategy, Women's Premier League-led brand storytelling, and the long runway for growth in existing categories. Edited excerpts: How is Himalaya's personal care business growing? The category is growing in double digits, and we're tracking broadly in line with that across most skincare segments. In some of the newer spaces for us, like serums, we're seeing triple-digit growth. What does your marketing mix look like today? Is it digital-first now? Absolutely. We've moved from a traditional-first approach to a digital-first one. Several of our brands and variants have now launched and scaled entirely through digital platforms. Influencer-led storytelling and web series integrations have become key to awareness and credibility, especially in high-involvement categories like serums. Neem Face Wash, which still caters to a massive audience, including teenage girls, continues to get support from TV. But overall, more than 60% of our personal care marketing spend is now on digital. That's a significant shift. How has the media split evolved in the past couple of years? In 2023, about 80% of our spends were on traditional media, mainly TV. By last year, that dropped to nearly 50%. This year, only around 30-40% is on TV and traditional, with the rest going to digital. Across Himalaya's broader categories, including baby care, the company now spends over 70% of its media budget on digital platforms. Influencer marketing seems central to this shift. What's your approach there? We don't follow a fixed number. We build an influencer strategy based on the product, category, objective and target audience. We work across the board from celebrities like Aditya Roy Kapur for PartySmart, to nano-influencers who double up as authentic consumers. For awareness-led initiatives like our cleft lip surgery initiative 'Muskaan', or category-building campaigns, we bring in high-reach names. In contrast, for new product trials or everyday use cases, micro and nano creators offer greater credibility. Himalaya has been a Women's Premier League partner from the beginning. What has the association delivered? It started as a purpose-led association to back women's sport and inspire ambition among young girls. In the first season, we launched our rose face wash variant with the 'Not Fair' campaign. The following year, it was our turmeric range. Both campaigns trended at No.1 on X and received strong traction. This year, we went bigger with the Wonder Woman Project, encouraging girls to share aspirations via a microsite and offering resources and mentorship. We also enabled a group of girls to train with RCB players. It's a long-term play to inspire and support future female role models. Consumers today are also looking for clean and sustainable beauty. How are you responding to that? Sustainability has always been part of Himalaya's DNA, even before it became a buzzword. We follow regenerative agriculture practices, have our own farmlands for ingredient traceability, and are committed to 100% recyclable packaging. What's changed is that we're now more vocal about these efforts, but we're careful not to overpromise. For us, it's not about launching one 'green" SKU. Sustainability must show up across every product and process. What are some recent or upcoming product innovations? Convenience formats are trending. PartySmart gummies are a good example. Our serum portfolio is also expanding across use cases. In oral care, we recently launched a botanical range with clean formulations, free from harsh chemicals. It's one of the first such offerings in India from a large brand. This year, we have 4-5 new launches planned across the skincare and winter care categories. Are you looking at entering new categories? We see massive headroom in our current categories. Even in markets where we lead, like face wash, lip care and anti-hangover products, penetration remains low. For instance, face wash usage in urban India is still only about 40%. So, there's more to unlock in our existing portfolio. What's the role of e-commerce and quick commerce in your growth? E-commerce now contributes significantly across several categories and continues to grow rapidly. Quick commerce, in particular, is gaining traction in impulse-led segments like oral care. We expect it to match regular e-commerce sales in some categories by the end of the year. While digital channels are scaling fast, general trade remains a critical part of our distribution and continues to perform well. As a legacy brand, how do you stay culturally relevant to younger consumers? That's an ongoing effort. Consumers already associate us with trust, safety and quality. But we also need to come across as young, modern and in tune with their world. The same actions from a startup would be praised, but legacy brands are held to a different standard. We're leaning into web series integrations and relatable influencer content, showing protagonists using Himalaya not for vanity, but to solve real problems. Our biggest brand, Neem Face Wash, is often a consumer's entry point into skincare as a teenager, so we go the extra mile to connect with Gen Z in their language. What about male grooming, are you focused there? Yes, we have a men's range, though it's not as prominent as it could be. Even our Neem Face Wash is widely used by men. We're working on improving product relevance and shelf presence for men. It's a huge opportunity and one where we plan to scale up.
Time of India
26-06-2025
- Entertainment
- Time of India
Dill Mill Gayye fame Muskaan Mihani on her birthday says, 'I do not regret anything in life' -Exclusive
Actress Muskaan Mihani, who is best remembered as Dr Sapna from Dill Mill Gayye, is enjoying her birthday today with her family. She said, "No matter how old you're turning, your parents' love and pampering make your big day even more memorable. I have always seen them more excited and curious to celebrate my birthday since my childhood. But after marriage, most of my birthdays are vacation time. But this year, I cancelled travelling and planned to spend time with my parents. My dad isn't keeping well, so I wanted to spend more time with him and make my day memorable and special." She continued, "Last night, too, it was very special for me. As my husband, sister (Rishika) and friends surprised me with cakes, gifts and greetings. My daughter made me feel more special by making a beautiful birthday card all by herself. And today I started my day visiting a temple. My special day is incomplete without Sai Baba's blessings. I plan to celebrate my evening with my husband, as he had planned some surprises which I'm yet to explore. " Muskaan has been married to Bandra-based businessman Tushal Sobhani since 1 September 2013. Muskaan gave birth to a girl child in 2015. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villa For Sale in Dubai Might Surprise You Villas in Dubai | Search ads Learn More Undo She named her daughter Mannat. Muskaan took a break from her acting while she was on her career peak. She settled down and gave her time to her husband and daughter. She adds, "I do not regret, I have always followed how my parents guided me. And my marriage was my decision, to which they agreed too. And I'm thankful to God for making my life beautiful and easy. I do not regret anything in life. However, my love for acting and my fans or well-wishers' love for me remains the same. I'm planning to get back to shoots with episodic, verticals or web, which don't need much working hours. And I can easily manage. I'm hopeful and believe in my destiny." Muskaan is known for playing lead roles in TV shows such as Jugni Chali Jalandhar, Ring Wrong Ring, Mamta, Kabhi Haan Kabhi Naa, among others. She was also seen in Heyy Babyy along with bollywood stars like Akshay Kumar, Fardeen Khan, Riteish Deshmukh, Vidya Balan. Keep reading this space for more updates.
Time of India
09-05-2025
- Entertainment
- Time of India
Moon Banerrjee: Being an actor would require many rainy days and one needs to be strong
, who has been part of shows like , Abhimaan, Ghar Ek Mandir, Kasautii Zindagii Kay, Kyunki Saas Bhi Kabhi Bahu Thi, Muskaan, Sasural Simar Ka 2, and Doree, agrees that being an actor comes with its own challenges, like work uncertainty, however, she has fed it into her system and understands that it's a part of the job. Tired of too many ads? go ad free now She said, 'It's an organic part of my life so I never felt that way. Acting is my passion so it drives me to do other things. But I am happy in my personal space if I am working.' 'During the early days of my journey as an actor I have chipped in my system that being an actor would require many rainy days and one needs to be strong enough to deal with it so yes not being consistent does affect many things but that's a part and parcel of the profession,' she added. And Moon revealed that the biggest challenge would be cracking a deal with the right amount of money and role. But even then she has never thought of giving up acting. She said, 'I don't see myself not performing as acting is my biggest joy and love.' She also confessed that she has never questioned her career choice and said that she has never lost faith in herself. She further said, 'And the almighty helps me stay strong and I keep feeding my faith more and starving my fear.' 'However, of late the working conditions, the dip in the commercials, the meaty roles going to less competent ones, and I have also heard that people now cast actors as per their social media followers so that makes me question as an actor about the investment that we have made over the years polishing the skill is kind of not valued,' Moon concluded. Ravi Dubey on spending time with Sargun: Spent only 22 days with her last year
Time of India
22-04-2025
- Entertainment
- Time of India
Muskaan Kataria on joining Pyaar Ki Raahein midway: It's like walking into a room where conversations have already started
Muskaan Kataria Seven months after her previous show Yeh Hai Chahatein wrapped up, Muskaan Kataria is back on television with a new role. She has joined the ongoing daily soap Pyaar Ki Raahein as the new antagonist. Speaking about her character, she says, 'I'm entering Pyaar Ki Raahein as the new negative lead, and honestly — I'm loving every bit of it! The role is bold, unpredictable, and emotionally complex. She knows how to manipulate situations in her favour without ever raising her voice — those are the kinds of roles I truly enjoy. There's a great blend of style and substance here, and I'm excited for the audience to meet her.' When asked about the challenges of joining an ongoing show, Muskaan explains, 'It's always tricky to step into a show midway. It feels like walking into a room where conversations have already started — you have to quickly grasp the dynamics and still manage to make your presence felt. Thankfully, the team has been incredibly warm and welcoming, which makes all the difference. I'm here to add a twist to the narrative, and I hope the audience enjoys it. ' During her break from television, Muskaan was busy exploring opportunities in films and OTT platforms. 'After Yeh Hai Chahatein, I was considering some exciting movie and OTT projects, which took up a fair amount of time. It was a conscious decision to step back from TV — not because I don't love it, but because I wanted to explore different avenues and grow as an artist,' she shares. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now Undo She further adds, 'I'm quite selective about the projects I take on. For me, it's not about staying constantly visible, but about picking roles that truly excite me and add value to my journey. Regular TV work is great, but I want to be part of stories that challenge me and leave a lasting impact. Pyaar Ki Raahein felt like the perfect fit at the perfect time.'
