6 days ago
Brits say these are the top 30 little luxuries in life - how many do you have?
A poll of 2,000 adults has revealed the everyday items and experiences people consider to be the ultimate modern-day luxuries
Modern life's little luxuries include noise cancelling headphones, quilted loo roll, and pre-chopped vegetables. Others include high-end scented candles, a mid-week glass of wine, and boiling water taps. Robot vacuum cleaners, smart thermostats, and having an after dinner treat also considered to be indulgences.
The survey, which was carried out by Müller Bliss, has shown that nearly half the adults feel their busy lives leave little room to to add luxury to their daily life, with the average adult enjoying a touch of luxury around five times a month. But for 38%, getting the chance to enjoy 'little luxuries' has become more important than it used to be.
Great British Menu champion Kate Austen, who has collaborated with the yoghurt brand, shared her take: "For me, little luxuries are basically edible happiness, from a comfort dish to a sneaky ready-made dessert, it's my instant mood elevator."
Kate has created "Bliss Bites" inspired by two new flavours: Whipped Greek Style Strawberries & Cream with miniature biscuits, and Whipped Greek Style Yogurt Lemon Meringue Pie.
The poll also uncovered what once was deemed luxury but is now taken for granted, such as overseas holidays, flying, and having your own computer, along with subscription TV services, clothes shopping, and fast food treats.
A whopping 82% believe small luxuries have a positive impact on their mood, suggesting making a concerted effort to enjoy them is worthwhile. However, it can be very much a private pleasure - as 70% have secretly enjoyed their luxuries alone.
Some 35% have even resorted to 'extreme' lengths to do just this – including hiding away in the bathroom (43%) and repackaging it up in disguise (32%).
The research, carried out through identified food as the most common type of indulgence (39%), with dessert being seen as the most luxurious meal (58%).
A 'decadent taste' is the number one reason for food feeling more luxurious, followed by the sensation they get when eat and how it enlivens more than one sense.
Marina Lazu, Müller Bliss brand manager, said: "Luxury is enhanced convenience, it is important we indulge in luxuries to give us those dopamine hits.
"We believe luxury isn't about extravagance, it's about those small moments that bring joy. Our new Whipped Greek Style flavours offer a way to elevate the everyday with a little bit of luxury in every spoonful."
TOP 30 MOST COMMON LUXURIES:
Peace and quiet
High-speed internet
Good quality coffee
Next day delivery
Grocery delivery
Good quality skincare
A TV show with no ads
Robot vacuum cleaners
Having an after-dinner treat
Ad-free TTV
Air fryer
Unlimited data when abroad
Priority boarding
Boiling water taps
Getting your nails done
Subscription boxes e.g. food, beauty products
Heated blankets
Scented candles
Having a mid-week glass of wine
Quilted loo roll
Noise cancelling headphones
Heated clothes airers
Pre-chopped vegetables
Electric bikes
Smart thermostats
A fully charged electric toothbrush
His and her sinks
More than one type of cheese in the fridge
Ordering food/drinks using a QR code rather than getting up to order
Phone charger nearby so you don't have to get up
