Latest news with #MyLowe'sRewards
Yahoo
22-05-2025
- Business
- Yahoo
Lowe's looks to pro loyalty program to drive higher spend
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Lowe's is focused on improving the experience for professional contractors and online shoppers to accelerate sales, executives said on a Q1 2025 earnings call Wednesday. Pro sales and digital sales were bright spots in its earnings. Both saw mid-single-digit growth, which offset comparable sales decline of 1.7% year over year, according to an earnings report. 'We feel great about our pro business,' CEO Marvin Ellison said. 'And we also are really pleased with the adoption of our updated pro loyalty program, MyLowe's Pro Rewards, the ease of use and also the number of new customers that are joining the platform.' Lowe's is courting professional contractors and strengthening its online experience to bolster its bottom line. The retailer reported net earnings of $1.6 billion, according to an earnings report. Executives attributed the decline in comparable sales to the pullback in discretionary spending by DIY customers and bad weather early in the quarter. 'Despite ongoing challenges in the housing market, we are pleased with our team's focus and execution in the face of significant macro uncertainty. We continue to deliver operational excellence, combined with value and outstanding service to our customers,' Ellison said. The retailer credited its updated pro loyalty program for the momentum in pro sales. The program, which was rolled out in February, emphasizes simplicity and convenience. Lowe's expects the program to drive greater utilization, repurchases and higher spend. 'Pros only need to provide their phone number and check out, getting them back to the job site faster, and joining has never been easier with the addition of our new Spanish language enrollment option,' said Joe McFarland, EVP of stores. Lowe's DIY loyalty program, MyLowe's Rewards, also saw growth, reaching over 30 million members in the first quarter. Members spend nearly 50% more than nonmembers. Lowe's has been investing in AI to improve the digital shopping experience. The retailer launched Mylow, an AI-powered adviser, in March, which can provide 'step-by-step instructions for any project with any level of complexity from how to fix a leaky faucet to how to build a deck and everything in between,' Ellison said. Earlier this month, the retailer rolled out Mylow Companion for store associates across Lowe's more than 1,700 stores. The AI adviser has access to product details, product advice and inventory information. 'With this knowledge at their fingertips, our associates can quickly feel confident in answering customers' questions, even if they've just started in the store or been asked to cover a new department,' McFarland said. Despite price pressures from tariffs, Lowe's is looking to keep prices steady and says it will offer competitive pricing. 'We're not in the habit of donating market share to the competition, and so in this environment, we're going to be as keenly focused on competing on price as we are every single day,' Ellison said. Sign in to access your portfolio
Yahoo
11-04-2025
- Entertainment
- Yahoo
GAME ON: LOWE'S TO APPEAR IN MULTIPLE EA SPORTS TITLES FOR THE FIRST TIME
Lowe's leverages MyLowe's Rewards with in-game content that will roll out across EA SPORTS FC™,Madden NFL and College Football Plus, Lowe's is building brand fandom with soon-to-come "On the Road" gaming experience that willbring Madden NFL to fans across the country in real life CHARLOTTE, N.C., April 11, 2025 /PRNewswire/ -- Lowe's is collaborating with EA SPORTS™ to be featured in multiple EA SPORTS titles for the first time, including EA SPORTS FC™, Madden NFL and College Football. This collaboration significantly expands Lowe's presence in the digital gaming space, positioning the brand and its loyalty platform, MyLowe's Rewards, at the forefront of immersive fan experiences across multiple platforms and sports communities. Lowe's will show up uniquely in each game with branding across multiple gameplay experiences. In EA SPORTS College Football 26, Lowe's will be featured on the broadcast overlay of the popular Stadium Pulse placement. The Stadium Pulse dynamically showcases and builds crowd excitement as gameplay improves, drawing meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's. Additionally, fans of EA SPORTS FC™ and Madden NFL will be able to engage more deeply with the brand in a future title for each franchise through Ultimate Team™ challenges that offer rewards. To further extend opportunities for consumers to engage with the Lowe's brand and Madden NFL, Lowe's will also launch a real life "On the Road" interactive gaming experience that fans can engage with as it makes its way around the country later this year and throughout the NFL season. More information about this experience and how to participate will be available in late summer. Gaming delivers an evolution in Lowe's sports investment portfolio to engage new audiences ahead of future home improvement projects. "Integrating Lowe's within EA SPORTS titles gives us an innovative way to engage with sports fans who are important to our brand," said Jen Wilson, Lowe's senior vice president, Chief Marketing Officer. "We are constantly looking for new pathways to bring more consumers into our loyalty ecosystem by connecting with their passions. This is such an immersive and unexpected way to introduce ourselves to the next generation of home improvers." The new integration with EA SPORTS titles further enhances Lowe's broader sports marketing strategy, serving as a strategic extension of its work with traditional sports platforms, such as being the Official Home Improvement Partner of the NFL. By bringing this new content to EA SPORTS massive community of players, Lowe's seeks to connect with digitally savvy audiences in their areas of interest earlier, more frequently and in a native way, thus establishing true connections with the next generation of loyal Lowe's fans. Lowe's has become a Proud Partner of EA SPORTS FC™, Madden NFL and College Football 26. As part of this collaboration, Lowe's will appear in engaging gameplay moments. About Lowe'sLowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Media ContactAmanda CaskeyLowe's Companies, About Electronic ArtsElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission. Media ContactWill AlexanderEA SPORTSwalexander@ View original content to download multimedia: SOURCE Lowe's Companies, Inc.
Yahoo
03-04-2025
- Business
- Yahoo
Lowe's Companies (NYSE:LOW) Partners With Mesa For US$120 Annual Home Improvement Credits
Lowe's Companies experienced a 1% price move last week, coinciding with its partnership announcement with Mesa, which aims to enhance home improvement experiences through the Mesa Homeowners Card and MyLowe's Rewards program. This initiative could potentially strengthen customer loyalty and increase in-store and online traffic, offering cardholders up to $120 annually in credits for purchases at Lowe's. Despite the broader market's downturn due to newly announced tariffs, which affected several sectors and major stocks, Lowe's modest price move suggests resilience, possibly due to the new partnership's perceived value and appeal to homeowners amidst economic uncertainty. Every company has risks, and we've spotted 2 weaknesses for Lowe's Companies (of which 1 makes us a bit uncomfortable!) you should know about. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. The last five years have seen Lowe's Companies deliver a total return of approximately 173%. This performance stands out, especially when considering its underperformance against the US Specialty Retail industry over the past year. Several factors have influenced this longer-term success, including Lowe's strategic focus on the Pro market, significantly boosting engagement and sales. Investment in technology and a robust omnichannel strategy further enhanced revenue and digital efficiencies. Additionally, the introduction of private brands like STAINMASTER positively impacted net margins. Furthermore, Lowe's partnerships, such as with Sunrun Inc. for solar solutions, illustrate its commitment to expanding service offerings. The phased buyback program, completed by January 2025, also played a role in enhancing shareholder value. Despite recent challenges, Lowe's consistent innovation and focus on customer experience have fortified its market position, contributing to substantial returns over this period. Learn about Lowe's Companies' future growth trajectory here. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NYSE:LOW. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
CBS News
31-03-2025
- CBS News
Uniontown Lowe's manager accused of stealing nearly $100K from contractors' rewards accounts
Lowe's is paying to reimburse dozens of customers after one of its managers in Fayette County allegedly stole digital gift cards from contractors. Police say he accessed their rewards accounts, taking nearly $100,000. During an interview with investigators, Dennis Hinton, a district sales manager at the Uniontown Lowe's, said he said he stole the $90,000 to "support a gambling addiction he was hiding from his wife." The Pennsylvania Office of Attorney General says Hinton's elaborate scheme that netted him tens of thousands of dollars came to an end when another manager got wind of what the former manager was allegedly doing. According to court paperwork, contractors who belong to the MyLowe's Rewards program receive points toward MyLowe's Money, which can be used for purchases via a digital gift card. Hinton, who handled large volume professional accounts at Lowe's, had the authority to access those customers' accounts. "This is a very complicated, very detailed, very meticulously planned theft," said Fayette County District Attorney Mike Aubele. "It's unfortunate in any circumstance when you put somebody in a position of authority and you give them access to these things and they abuse them." Through the attorney general's office investigation, authorities learned Hinton added his information to at least 30 contractors' loyalty accounts so he could reap the benefits. Hinton told investigators he used the gift cards to buy expensive tools and other items then he turned around and sold them to liquidators or contractors for 30 cents on the dollar. "It appears from what I have read that this is a very thorough and complete investigation and I am confident that the attorney general's office is going to bring anybody to justice who is responsible for this offense," Aubele said. Lowe's has reimbursed all but one of the victims. Hinton was arraigned and released on $20,000 bond. He's awaiting his preliminary hearing.
Axios
24-03-2025
- Business
- Axios
Spring smarter: Your guide to tackling this season's DIY projects
This spring, take on your home projects with confidence in Dallas. Whether you're tackling DIYs, sprucing up the garden or transforming your outdoor space, Lowe's has everything you need to get it done. Why it's important: Spending time outside boosts your mood and enhances your lifestyle. Your outdoor space is where you relax, play, gather and make memories. Okay, but: Outdoor projects can feel overwhelming. The solution? Lowe's provides Red Vest Associate expertise, quality products and unbeatable deals to help you create a space you love — no matter your skill level or budget. How it's done: 👁️ Start with a vision. Every great project begins with a plan. Lowe's has you covered with support and inspiration for your spring projects. Need advice? The Lowe's red vest associates in Dallas are ready to help with recommendations. 🛒 Shop smart. Whether you're balling on a budget or are ready to invest in a transformational project, Lowe's has the right products at the right prices. Plus, take advantage of Lowe's SpringFest deals to get all the essentials for less. Here are some deals to get you ready for patio season: Clean up your patio space and get $60 off this Craftsman Gas Pressure Washer. Here's what else: If you're a frequent Lowe's shopper, you can unlock even more with MyLowe's Rewards and MyLowe's Rewards Pro.* The benefits: Earn points on eligible purchases, score free standard shipping starting with Silver Key status for MyLowe's Rewards members (not available in AK or HI), get exclusive offers and more.* Take note: SpringFest deals are valid through April 16. Prices and inventory current at time of publication and are subject to change. The takeaway: With the right tools, advice and a little creativity, the possibilities for your outdoor space are endless. This spring, look to Lowe's to help you make your dreams a reality.
