2 days ago
'Halal Travel' campaign to empower Muslim globetrotters
REV Media Group has launched Halal Travel, a campaign designed to support Muslim travellers with practical and halal-conscious solutions, running from May to December.
The initiative is driven by four of the group's digital platforms — My Resipi, Sirap Limau, VOCKET and Waktu Solat Malaysia — each contributing curated content, tools and guides to build a supportive travel ecosystem aligned with Islamic values.
REV Media Group senior sponsored content writer Muhamad Shaifullah Tayep said many Muslims still struggle to find halal food, prayer spaces and culturally respectful experiences when travelling abroad.
"Through Halal Travel, we want to bridge that gap and make it easier for Muslims to explore the world with confidence and peace of mind," he said.
The campaign brings together the expertise of these four distinct platforms to offer a holistic experience tailored for Muslim travellers of all backgrounds:
Together, they form a seamless digital travel companion for Muslim travellers.
The campaign also seeks to raise awareness of halal travel standards and encourage culturally immersive experiences. These include pre-planned itineraries, halal eateries, prayer space locators and destination-specific etiquette tips. Tools such as a Qibla finder and live prayer times are integrated into the campaign's microsite.
"Halal Travel isn't just about food — it's about feeling respected and comfortable in a foreign environment," Shaifullah added.
"Whether you're finding the nearest mosque or looking for family-friendly activities that don't compromise your beliefs, this campaign is about ensuring Muslim travellers feel seen, supported and inspired."
The campaign will run in three phases:
