Latest news with #MyntraGlobal
Independent Singapore
17-06-2025
- Business
- Independent Singapore
Myntra Global launches in Singapore as prelude to broader internationalisation
SINGAPORE: India's leading fashion and e-commerce platform, Myntra, has expanded internationally through the launch of Myntra Global in the Southeast Asian city-state of Singapore. It targets the city-state's roughly 650,000-strong Indian diaspora, its Singapore edition features over 35,000 shoppable styles across more than 100 homegrown brands, promises four-to-seven-day delivery from India, and is supported by a recent S$124 million capital infusion from its Singapore-based parent. This latest development signals Myntra's ambition to leverage data-driven insights and cross-border logistics. It seeks to establish a foothold in a mature Southeast Asian market as a prelude to broader global expansion. Myntra Global represents the Flipkart-owned company's first direct-to-consumer platform outside India. CEO Nandita Sinha highlighted that organic Singapore traffic, estimated at roughly 30,000 monthly visitors, prompted the rollout. Overall, the platform sees 70 million monthly active users. The Singapore edition aims to cater to the fashion needs of expatriates and diaspora communities, including those linked to Indian festivals, weddings, and everyday wear. It launches with approximately 35,000 styles from over 100 Indian labels, including Aurelia, Global Desi, Libas, W, Anouk, and Chumbak. See also Nas Studios is advertising for the National Youth Council now This spans apparel, footwear, accessories, and home décor. Orders are shipped directly from India via third-party cross-border logistics, with expected delivery times of four to seven days. By targeting the Lion City first, Myntra seeks to capture 12% to 15% of the Indian consumer segment in Singapore. The S$124 million capital injection from parent firm FK Myntra Holdings underscores confidence. The funds will be allocated towards investments in marketing, technology, and logistics. Singapore's mature e-commerce market sees gross merchandise volume projected to reach S$14.12 billion (US$11 billion) in 2025. Local platforms Lazada, Shopee, and Zalora dominate, but niche offerings targeting diaspora tastes remain underserved, and Myntra's catalogue of culturally resonant brands and data analytics capabilities may help it carve a niche. Myntra views Singapore as a 'launchpad' for refining its global playbook prior to greater internationalisation in Southeast Asia and other markets. The company intends to leverage the template developed in the city state, hinging on seamless delivery, localised customer support, and effective marketing to diaspora networks as a template for further overseas expansion.
Fashion Network
11-06-2025
- Business
- Fashion Network
Myntra promotes India as golden market for global labels
Flipkart's fashion focused e-commerce platform Myntra is confident that India is emerging as a high-potential market for international brands and a growth hub for Indian labels. The business is looking to global markets for growth and has highlighted India's evolving role in the global fashion landscape. 'With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India,' said Myntra's chief executive officer Nandita Sinha at Singapore-based global retail conference NRF 25, the Press Trust of India reported. Since its debut in Singapore on May 19, Myntra has observed growing engagement, strong average order values, and early signs of customer loyalty, according to the business. Targeting Singapore's 6.5 lakh-strong Indian diaspora, Sinha noted that even before the launch, the Indian website saw organic traffic from around 30,000 Singapore-based users. 'The new-age insurgent brands are tailoring their value proposition,' said Sinha, highlighting India's increasing strategic significance for fashion. Back home, Sinha said the underpenetrated e-fashion market, currently at under 15%, offers significant room for growth. With a strong focus on Gen Z consumers and rising demand for personalised, seamless experiences, Myntra aims to cement its position as a leading destination for beauty, fashion, and lifestyle, both in India and abroad, India Retailing reported.
Time of India
09-06-2025
- Business
- Time of India
India is key strategic market for global brands, says Myntra CEO
HighlightsNandita Sinha, Chief Executive Officer of Myntra, emphasized the growing strategic importance of the Indian market, highlighting the launch of Myntra Global in Singapore to serve the Indian diaspora. Since the launch of Myntra Global on May 19, the company has experienced increased engagement, including a notable average order value and a promising percentage of returning customers. Sinha noted that less than 15 percent of the e-fashion market in India is currently penetrated, indicating significant opportunities for growth, particularly among the Gen Z demographic. India is a key strategic market for global brands while domestic brands are strengthening their propositions, Nandita Sinha, CEO of Bengaluru-headquartered Myntra , which launched in Singapore last month, said. "With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India," Sinha said on Sunday after attending the NRF 25, an international retail show held here June 3-6. "The new-age insurgent brands are tailoring their value proposition," she said, underlining the growing strategic importance of the Indian market. "With the launch of Myntra Global, starting with Singapore, Myntra is targeting the 6,50,000-strong Indian diaspora in the Lion City. Our home website in India was already witnessing notable organic traffic to the tune of 30,000 users from Singapore," Sinha told PTI. Since the Singapore launch on May 19, Myntra has seen a growing engagement with impressive AOV (average order value) and a promising percentage of returning customers already. "We want to further reinforce our position as India's most loved lifestyle destination, making the best of trendy fashion, beauty and lifestyle accessible to 100 million plus customers in the country," said Sinha, who is leading the Indian fashion e-commerce company of Flipkart. At less than 15 per cent, e-fashion in India is still significantly underpenetrated compared to global benchmarks, presenting a tremendous opportunity, she said. A key focus area for Myntra is Gen Z, a cohort that engages with fashion differently and demands trendy fashion, a more personalised discovery journey and a seamless shopping experience. "The aspirational Indian shopper is trading up across beauty, accessories, and occasion-wear and Myntra as one of India's leading e-lifestyle destinations, is well poised to cater to the aspirational and evolving customer needs," Sinha added. PTI
Time of India
08-06-2025
- Business
- Time of India
Myntra goes global: Online retailer launches first international platform in Singapore; targets Indian diaspora
Indian fashion e-commerce giant Myntra has set its sights on international expansion, beginning with Singapore, where it launched its Myntra Global platform last month to cater to the growing Indian diaspora. Nandita Sinha, CEO of the Bengaluru-based company, said the move marks the beginning of a long-term global ambition. 'With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India,' she said on the sidelines of NRF 25, a major international retail summit held in Singapore from June 3 to 6. The platform is specifically targeting the 6.5 lakh-strong Indian community in Singapore. According to Sinha, Myntra had already noticed a steady stream of organic traffic from Singapore, around 30,000 users monthly, to its Indian website, signalling strong potential in the region. Since its official launch in Singapore on May 19, the brand has seen promising customer engagement, with a healthy average order value and encouraging signs of customer retention. India remains a 'key strategic market for global brands,' Sinha noted, adding that domestic players are now rapidly sharpening their offerings. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Scam Exposed: What They Won't Tell You about zero trust! Expertinspector Click Here Undo 'The new-age insurgent brands are tailoring their value proposition,' she said, highlighting the shifting dynamics of India's consumer market. Sinha also pointed out that the fashion e-commerce market in India is still underpenetrated, accounting for less than 15% of overall fashion retail, a figure far lower than global standards. This presents a tremendous opportunity, she said. Gen Z shoppers, in particular, remain a core focus for Myntra. She said this generation interacts with fashion in a unique way, seeking trend-led styles, a more personalised browsing experience, and a smooth, hassle-free shopping journey. Looking ahead, Sinha said Myntra aims to solidify its reputation as India's most-loved lifestyle destination. 'We want to further reinforce our position as India's most loved lifestyle destination, making the best of trendy fashion, beauty and lifestyle accessible to 100 million plus customers in the country,' she said. She added that the modern Indian shopper is increasingly willing to trade up, especially in beauty, accessories and occasion-wear and the e-commerce giant is well-positioned to meet those evolving needs. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
&w=3840&q=100)
Business Standard
08-06-2025
- Business
- Business Standard
India remains key strategic market for global brands: Myntra CEO Sinha
India continues to be a strategic market for both global and domestic brands, said Myntra CEO Nandita Sinha. She made the remarks after attending the NRF 25 retail event held in Singapore from 3 to 6 June. Following the e-commerce major's launch in Singapore on 19 May, Myntra Global has reported growing user engagement, a healthy average order value and a notable share of returning customers. Singapore launch 'With the launch of Myntra Global in Singapore, we're also laying the foundation for our global foray, with a long-term aspiration to serve the Indian diaspora beyond India,' Sinha said. The company in May said that it aims to assess consumer preferences, selection patterns and brand traction before planning wider expansion. Initial targets include reaching 12–15 per cent of the Indian consumer base in Singapore. The Walmart-owned company is currently targeting the 650,000 Indians living in Singapore. Sinha noted that the company's India-based platform had already recorded around 30,000 users from Singapore prior to the launch. 'We're tapping into opportunities around festivals, weddings and occasions with our brand portfolio, spanning Indian fashion and home décor,' Sinha had said in May. 'For now, our focus is on learning, getting product–market fit right and then expanding.' 'At less than 15 per cent, e-fashion in India is still significantly underpenetrated compared to global benchmarks, presenting a tremendous opportunity,' she said. Sinha added, 'The new-age insurgent brands are tailoring their value proposition,' while highlighting the Indian market's rising importance. Customer segment A key focus for Myntra is the Gen Z customer segment, which interacts with fashion differently and expects a customised shopping experience. 'The aspirational Indian shopper is trading up across beauty, accessories and occasion-wear, and Myntra, as one of India's leading e-lifestyle destinations, is well poised to cater to the aspirational and evolving customer needs,' Sinha said.
