Latest news with #MyristoylPentapeptide-17
Refinery29
5 hours ago
- Entertainment
- Refinery29
Kosas Perfected Its Own Mascara — & My Lashes Have Never Looked Better
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Mascara has always been a bit tricky for me. My eyes, and specifically my lashes, are one of my favorite features, and I'll admit I've long been wary of how mascara and more importantly, removing said mascara) might affect the health of my naturally long, lush lashes. (Thank you, parents!) Luckily, a career in beauty — not to mention some serious innovation in ingredient tech and the rise of oil and balm removers — has given me a front-row seat to the industry. And let me tell you: Mascaras are really good now. I still remember the first one I applied without fear of damaging my lashes. It was from a then-indie brand called Kosas and came in a bright magenta tube. The formula was nourishing, gentle, and delivered big, flirty volume. I loved it — though some users experienced smudging. Kosas founder Sheena Zadeh heard the feedback and came back with a response: a new mascara called Soulgazer. (You know what they say about eyes and windows to the soul.) Soulgazer Mascara, $28 'Mascara is the hardest thing I've ever had to create,' Zadeh tells Refinery29. 'Our first mascara, The Big Clean, was all about clean, bold volume. With Soulgazer, I wanted to perfect the formula with a focus on length.' Mission accomplished. Soulgazer is the mascara of my dreams: fluttery, feathery, defined lashes that rival Bambi's, zero clumps or smudging (believe me, I tried!), and easy removal with just an oil cleanser and warm water. And it doesn't just look good. Like Zadeh's first mascara, Soulgazer contains lash serum-grade ingredients designed to improve the health and appearance of lashes over time. Powered by the amino acid peptide Myristoyl Pentapeptide-17, users in a clinical trial saw a 97% increase in lash volume and a 60% increase in length after eight weeks. And as mascara lovers know, the wand matters. Kosas landed on an hourglass-shaped, molded silicone brush that, according to Zadeh, is 'doing a lot behind the scenes.' As I tested Soulgazer, I was amazed at how the brush caught and coated every lash while depositing just the right amount of product. In the name of beauty journalism, I even pushed the limit to see when clumps would appear, and…nothing! 'The bristles are all different lengths, which helps separate and fan things out for a fluttery, lifted look,' Zadeh explains. 'And the curved shape hugs the lashes for a fanning, eye-opening effect and allows for endless buildability.' But don't just take my word for it. I asked Refinery29 Producer Alexa Rhodes to try it and share her take. 'Soulgazer mascara made my lashes look full, lifted, and defined, and lasted all day without smudging,' said Rhodes. 'It even helped revive my tired mom eyes into something fresh and awake. Clumpy mascara is my biggest pet peeve, but thankfully, this one goes on smooth and clean with zero clumps!' At $28 for a full-size (and $16 for a mini), Soulgazer is a luxury mascara at a prestige price — but to me, it's worth every penny. It's so gentle on the eyes and effective for growth that I've essentially stopped using lash serum. Pair it with Kosas' new lineup of Soulgazer creamy gel eyeliners, and you've got the recipe for a smize that says everything — without saying a word.
Daily Mirror
22-07-2025
- Business
- Daily Mirror
'Best lash serum ever' with over 50K reviews has shoppers ditching false lashes
Shoppers can get the UKLash product for less when subscribing Thousands of shoppers are swearing by the 'best lash serum ever' and there's a way to get it for less. UKLash's Eyelash Enhancing Serum typically costs £38 but drops down to £30.40 when subscribing. The serum uses a number of ingredients to fortify lashes. Biotin peptide is used for its role in processing fatty acids and boosting their effectiveness which leads to stronger and fuller lashes. Green tea is also used for soothing skin and helping lashes grow. Panthenol, also known as vitamin B5, repairs, protects and nourishes the hair follicle while Myristoyl Pentapeptide-17 is used for stimulating the production of Keratin - a viral protein for lash growth. There are other serums on the market, such as the £27 RapidLash Eyelash Enhancing Serum which has 585 five-star reviews on LookFantastic and Glow For It's £29.99 Lash Growth Serum. The latter has 1,175 reviews although it's hard to compete with the thousands on UKLash. UKLash's serum has pulled in an average rating of 4.8 out of five from over 51,000 reviews online. One shopper said: "I had little to no lashes when I started using this, not because of my lash extensions, but simply due to genetics. I've never had long, full lashes. After two months of consistent use, this serum absolutely works. I started noticing real results around the 4- to 6-week mark, definite length and even some volume improvement. "Of course, results can vary from person to person, but this has been a game-changer for me. I couldn't be happier with the difference it's made!" Another shopper wrote: " Best lash serum ever. I have been using this since early April (it's now May) and I have NOT gone back to lashes since, I used to never be able to go out the house without clusters and now all I have to do is chuck a little bit of mascara on and I'm set, this has had such fast results I'm genuinely in love! Please take this as your sign to cop!" One shopper found the serum a little uncomfortable to use, writing: "A little disappointed by how they make my eyes feel! I should have gotten the sensitive eye version since whenever I use it, my eyes get red and a bit stingy." There is a Sensitive Lash Growth Serum that has proven popular with shoppers although it has around 700 reviews rather than the thousands on the classic serum.
Yahoo
31-01-2025
- Business
- Yahoo
RevitaLash® Cosmetics Launches New Length Define Tubing Mascara to Amplify Natural Lashes
VENTURA, Calif., Jan. 31, 2025 /PRNewswire/ -- RevitaLash® Cosmetics, renowned innovators in the lash, brow, and hair care categories, proudly announces the expansion of their award-winning product portfolio with the launch of Length Define Tubing Mascara. This revolutionary mascara lifts and defines, extending lashes to epic lengths while delivering nourishing benefits that leave lashes conditioned and strong. Designed to amplify lashes, the ophthalmologist- and dermatologist-reviewed Length Define Tubing Mascara features a unique brush, which ensures even application of its smooth, non-flaking formula to create a lengthened, glossy, fanned out look to lashes. With a formula that's clinically tested, hypoallergenic, and cruelty-free, this innovative mascara featuring gentle tube technology that lengthens lashes while allowing for gentle and effortless removal with just warm water—no harsh rubbing required. Its smudge-resistant formula is also ideal for individuals with oily skin or those living in humid environments. In the brand's testing, their model experienced 300% longer lashes with Length Define. "We are thrilled to introduce Length Define Tubing Mascara, which offers lash-nourishing benefits in an everyday mascara," said Lori Jacobus, President & Global CMO. "As the trend evolves toward less made-up looks, consumers are embracing the beauty of their natural lashes. Our new formula enhances the natural beauty of even the blondest lashes and lightest tips, while strengthening lashes to keep them in optimal condition." Formulated with biotin and vitamin E, Length Define Tubing Mascara strengthens and protects against breakage while providing natural conditioning and antioxidant benefits to the lashes. Key ingredients like Myristoyl Pentapeptide-17, a powerful peptide and antioxidant, and panthenol, work together to enhance the appearance of lashes while maintaining hydration and delivering a healthy, radiant shine. Length Define Tubing Mascara (5.0 mL) retails for $32.00 USD and is available globally at select physicians' offices, salons, spas, and specialty retailers and online at About RevitaLash® CosmeticsRevitaLash® Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, and is available in physician's offices, spas, salons, and specialty retailers across 70+ countries. A supporter of non-profit breast cancer initiatives, RevitaLash® Cosmetics donates a portion of proceeds to research and education initiatives, giving back to the breast cancer community year-round, not just in October. For information, visit View original content to download multimedia: SOURCE RevitaLash Cosmetics
