Latest news with #Máxima
Fashion Network
17-07-2025
- Business
- Fashion Network
FlamAid teams up with 38Graus for safety-first swimwear collaboration
FlamAid, a Portuguese passive self-defense startup founded by Julieta Rueff, has partnered with local swimwear label 38Graus for a bold collaboration merging fashion and personal protection. The limited-edition "Safe & Naked" set includes a statement bikini and a compact personal safety alarm designed to empower women in public spaces. The collaboration brings together FlamAid's signature product—a grenade-shaped device that emits a 110-decibel alarm and notifies police and emergency contacts—with a daring bikini designed by 38Graus. The campaign invites women to embrace summer with freedom, without compromising on personal safety. FlamAid was created by Julieta Rueff, whose brand name fuses 'flame' and 'aid' as a symbol of strength and support. Rueff launched the company after personally experiencing fear in public spaces. 'We were talking about summer and our bodies, and how even wearing something simple like a summer top or shorts can make you feel exposed or unsafe,' Rueff said in an interview with Portuguese magazine Máxima. 'That constant fear is what led me to create FlamAid.' Founded by Marta Oliveira, along with Inês Pereira da Costa and Joana Machado, 38Graus is recognized for its inclusive and expressive approach to swimwear. Together, the two brands aim to shift the conversation around vulnerability and body confidence. FlamAid, which operates with a small but growing team, was recently spotlighted by Forbes Portugal, which noted its upcoming second round of investment in 2025. The magazine wrote: 'The company founded by a Forbes 30 Under 30 honoree joins forces with a bikini brand to champion women's safety.' Rueff added on Instagram, 'We felt it was time to strip the conversation about women's safety down to its core—literally. Summer should be about freedom, showing your body, and feeling light. But for many women, it comes with vulnerability. We want to change that narrative.' At the heart of the campaign is a single question: What if you could feel fully exposed and still feel protected? The "Safe & Naked" set responds with both form and function: a fashion-forward swimsuit paired with a discreet self-defense device. The alarm, styled like a small grenade, can be carried in hand or clipped to a bag, ready to be activated with the push of a button. To visualize the message, the team staged a campaign shoot on the streets of Lisbon, featuring models in 38Graus swimwear equipped with FlamAid's personal alarm. Rueff noted that the imagery was partly inspired by past Desigual campaigns that invited shoppers to 'come naked, we'll dress you.' In this case, she said, 'It's more like—even if you're naked, we'll protect you.'
Fashion Network
17-07-2025
- Business
- Fashion Network
FlamAid teams up with 38Graus for safety-first swimwear collaboration
FlamAid, a Portuguese passive self-defense startup founded by Julieta Rueff, has partnered with local swimwear label 38Graus for a bold collaboration merging fashion and personal protection. The limited-edition "Safe & Naked" set includes a statement bikini and a compact personal safety alarm designed to empower women in public spaces. The collaboration brings together FlamAid's signature product—a grenade-shaped device that emits a 110-decibel alarm and notifies police and emergency contacts—with a daring bikini designed by 38Graus. The campaign invites women to embrace summer with freedom, without compromising on personal safety. FlamAid was created by Julieta Rueff, whose brand name fuses 'flame' and 'aid' as a symbol of strength and support. Rueff launched the company after personally experiencing fear in public spaces. 'We were talking about summer and our bodies, and how even wearing something simple like a summer top or shorts can make you feel exposed or unsafe,' Rueff said in an interview with Portuguese magazine Máxima. 'That constant fear is what led me to create FlamAid.' Founded by Marta Oliveira, along with Inês Pereira da Costa and Joana Machado, 38Graus is recognized for its inclusive and expressive approach to swimwear. Together, the two brands aim to shift the conversation around vulnerability and body confidence. FlamAid, which operates with a small but growing team, was recently spotlighted by Forbes Portugal, which noted its upcoming second round of investment in 2025. The magazine wrote: 'The company founded by a Forbes 30 Under 30 honoree joins forces with a bikini brand to champion women's safety.' Rueff added on Instagram, 'We felt it was time to strip the conversation about women's safety down to its core—literally. Summer should be about freedom, showing your body, and feeling light. But for many women, it comes with vulnerability. We want to change that narrative.' At the heart of the campaign is a single question: What if you could feel fully exposed and still feel protected? The "Safe & Naked" set responds with both form and function: a fashion-forward swimsuit paired with a discreet self-defense device. The alarm, styled like a small grenade, can be carried in hand or clipped to a bag, ready to be activated with the push of a button. To visualize the message, the team staged a campaign shoot on the streets of Lisbon, featuring models in 38Graus swimwear equipped with FlamAid's personal alarm. Rueff noted that the imagery was partly inspired by past Desigual campaigns that invited shoppers to 'come naked, we'll dress you.' In this case, she said, 'It's more like—even if you're naked, we'll protect you.'
Business Wire
03-07-2025
- Business
- Business Wire
Queen Máxima of the Netherlands Appointed Chair of Global Finance & Technology Network's International Advisory Board
SINGAPORE--(BUSINESS WIRE)--The Global Finance & Technology Network (GFTN) announced today the appointment of Her Majesty Queen Máxima of the Netherlands, the United Nations Secretary-General's Special Advocate for Financial Health (UNSGSA), as Chair of the International Advisory Board (IAB). The other new members of the IAB are Mr Agustín Carstens and Mr Sanjiv Bajaj, effective 1 July, 2025. The appointment of these globally respected leaders to its IAB marks a key landmark for GFTN, a Singapore-headquartered not-for-profit organisation that leverages technology and innovation to create more efficient, resilient, and inclusive financial systems through global collaboration. 'We warmly welcome Queen Máxima, Mr Agustín Carstens, and Mr Sanjiv Bajaj to the GFTN International Advisory Board,' said Mr Ravi Menon, Chairman of the Board of Directors, GFTN. 'Their visionary leadership, breadth of experience and steadfast commitment to advancing financial innovation and inclusion will be invaluable for GFTN as we build bridges across policy, technology, and finance to foster a more purposeful financial ecosystem worldwide.' Queen Máxima, UNSGSA, is a distinguished advocate for global financial health. She has leveraged her professional background in finance to champion accessible and resilient financial systems worldwide. From 2009-2024 she served as the UNSGSA for financial inclusion for development to improve worldwide access to financial services, especially for the underserved such as low-income households, women, smallholder farmers and SMEs. Nearly 80% of adults now have access to a payment account (Global Findex 2021), but access alone is not enough. As the UN Secretary-General's Special Advocate for Financial Health, Queen Máxima will focus on financial products, services and policies that prioritise the financial well-being of people by enabling people to manage their day-to-day finance, protect themselves against financial risks with savings and insurance, allow them to invest in short and long-term goals and create confidence in their financial future. Through strategic and sustained advocacy, Queen Máxima encourages cooperation and commitment among political leaders, regulators, global standard-setting bodies, civil society, and the private sector, to meet the needs of financially underserved groups. Queen Máxima's work continue to shape policies that empower individuals and communities to achieve greater economic well-being and financial health. Mr Agustín Carstens is a globally recognised economist and central banker who has played a key role in both national and international finance. As governor of Banco de México and Mexico's Secretary of Finance, he led the country through challenging economic times, notably implementing innovative strategies during the 2008 global financial crisis that safeguarded Mexico's macroeconomic stability. On the global stage, Mr Carstens was Deputy Managing Director at the International Monetary Fund and has served as the General Manager of the Bank for International Settlements from 2017-2025. At the BIS, he promoted modernisation and innovation in central banking, launching initiatives to enhance the functioning of the global financial system by developing public goods and fostering collaboration amongst central banks. Mr Sanjiv Bajaj is one of India's most influential financial leaders. Under his leadership, Bajaj Finserv has grown into one of India's most diversified and innovative financial services groups, offering solutions across lending, insurance, and investments. Mr Bajaj has championed a digital-first, consumer-centric approach, transforming how millions of Indians access financial products. He has also served as President of the Confederation of Indian Industry and was a member of the Steering Committee appointed by the Government of India for B20 as part of India's G20 Presidency for FY 2022-23. About GFTN The Global Finance & Technology Network (GFTN) is a Singapore-headquartered organisation that leverages technology and innovation to create more efficient, resilient, and inclusive financial systems through global collaboration. GFTN hosts a worldwide network of forums (including its flagship event, the Singapore FinTech Festival); advises governments and companies on policies and the development of digital ecosystems and innovation within the financial sector; offers digital infrastructure solutions; and plans to invest in financial technology startups through its upcoming venture fund, with a focus on inclusion and sustainability.
Metro
28-06-2025
- Politics
- Metro
Moment Dutch Queen appears to mock Donald Trump caught on camera
President Donald Trump's photo op with Dutch royals took something of a strange turn during a NATO summit in The Hague this week. While cameras flashed and rolled, Queen Máxima was seemingly caught mocking the way that the US president speaks. The moment, now circulating widely online, occurred shortly after Trump arrived at the event and posed with the king and queen of the Netherlands outside the Huis ten Bosch Palace (Picture: Polling USA) Trump stood between King Willem-Alexander and Queen Máxima, flashing a thumbs up and announcing to everyone, 'That's the picture we want!' The King kept things formal, responding, 'I hope you slept well.' Trump answered with a grin, 'It was great,' and offered up his thanks (Picture: Getty) As the exchange ended, Queen Máxima was seen turning toward the cameras - but not before appearing to mimic President Trump's mouth movements. That subtle moment has sparked online speculation that the queen was rather sardonically parodying the visiting US leader (Picture: PPE/SIPA/Shutterstock) Clips of the moment quickly spread across social media, where users chimed in with their takes on what they'd seen. 'This is hilarious! I've never been a fan of our stiff monarchy, but Queen Maxima rocks it! Treat him like a baby,' one Dutch user wrote on X (Picture: Polling USA) Others weighed in too, including media figures. CNN News 18 deputy editor Vani Mehrotra posted: 'Did she really do that? Queen Maxima of the Netherlands is believed to be mocking US President Donald Trump, per this video and social media comments' (Picture: PPE/SIPA/Shutterstock) The incident comes as Trump re-enters the global political arena, raising questions about how foreign leaders are reacting to his presence, as well as issues including the introduction of tariffs and the bombing of three key nuclear sites in Iran (Picture: Shutterstock) It's not the first time Trump has been at the center of a rather awkward NATO moment. Back in 2019, world leaders including Boris Johnson, Justin Trudeau and Emmanuel Macron were caught on camera appearing to joke about Trump's long press briefings during a London summit (Picture: NATO TV/AFP via Getty Images) At this week's summit in The Hague, NATO members signed off on a major pledge to raise defense spending to 5% of GDP over the next decade - a shift that could reshape the alliance's future priorities. That figure of 5% was one suggested quite forcefully by President Trump (Picture: Haiyun Jiang-Pool/Getty Images)
Time of India
26-06-2025
- Entertainment
- Time of India
Meet Queen Máxima, the royal who mocked Trump and broke the internet
A moment of unexpected mimicry by Queen Máxima of the Netherlands has gone viral, stealing attention from even the world's most powerful leaders at the recent NATO summit in The Hague. As world leaders gathered at the World Forum—marking the first time the Netherlands hosted a NATO summit—it wasn't just diplomacy making headlines. It was Queen Máxima's subtle (but unmistakable) impersonation of former U.S. President Donald Trump that sent social media into a frenzy. The Royal Roast? by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Elegant New Scooters For Seniors In 2024: The Prices May Surprise You Mobility Scooter | Search Ads Learn More Undo In a widely circulated video clip, Queen Máxima appears to mimic Trump's expression just seconds after a brief on-camera exchange between him, her husband King Willem-Alexander, and herself. As the King welcomed Trump and asked about his stay at the Dutch royal residence, Huis Ten Bosch, Trump responded: 'It was great, the house is...' before trailing off and posing for the camera. Then came the viral moment: Queen Máxima glanced into the lens and pulled a near-perfect imitation of Trump's facial expression—a move that viewers instantly interpreted as mockery. Live Events The internet erupted after the viral video surfaced. 'She let her intrusive thoughts win, and I respect her for it,' one user joked. Another quipped, 'I'm on Season 7 of this video.' Others compared the moment to something straight out of The Office. While most users were charmed by the queen's spontaneous shade, a few critics called it unroyal and 'rude.' Still, the overwhelming majority were delighted to see a candid moment break through the formality of international diplomacy. Who Is Queen Máxima? Born Máxima Zorreguieta in Buenos Aires in 1971, the Argentine-born royal became Queen of the Netherlands in 2013 after marrying King Willem-Alexander. But Queen Máxima is more than a ceremonial figurehead. A former investment banker and fluent speaker of multiple languages, she's known for championing financial inclusion and women's empowerment. Often described as warm, relatable, and fiercely intelligent, Queen Máxima is admired both in the Netherlands and globally. She has worked with the UN on inclusive finance initiatives and consistently ranks as one of the world's most influential royals.
