Latest news with #NCSolutions
Yahoo
15 hours ago
- Business
- Yahoo
Non-Alcoholic Beer Sales Up 9% In 2024, Experts Predict It Will Be The Second-Largest Beer Category Worldwide In 2025
Non-alcoholic beer is projected to grow by 8% this year, according to IWSR, making it the second-largest beer category worldwide in 2025 The sector's growth is largely driven by millennials and Gen Z, among whom sober-curious lifestyles are on the rise Meticulous Research predicts the global non-alcoholic beer market will reach $34.97 billion by 2032 Non-alcoholic beer is set to overtake ale as the second-largest beer category by volume in 2025, according to global drinks provider IWSR. The data provider is projecting an 8% growth in the sector in 2024-2025, with the U.S. alone spending $2 billion more on non-alcoholic beer over the next five years. Despite this growth, non-alcoholic beer is far from the top-selling beer category globally, with only about 2% of the market share according to CNBC. Lager, with its 92% market share, remains the leader. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — Maximize saving for your retirement and cut down on taxes: . Non-alcoholic beverages have been gaining popularity as consumers cut back on their alcohol consumption, says IWSR. Millennials and Gen Z are the largest groups of non-alcoholic beverage consumers, and are largely responsible for the push for brewers to invest in zero-proof alternatives. With companies like NCSolutions reporting that 49% of Americans are trying to drink less in 2025, and 58% of Americans are planning to try non-alcoholic beverages this year, major beer brands are cluing in and rolling out alcohol-free versions of their classic products. Guinness, Heineken, and Budweiser have all introduced zero-proof options within the last five years. Several brands with only non-alcoholic offerings have also sprung up recently. Athletic Brewing, which was founded in 2018, is now the top-selling non-alcoholic beer brand in the U.S., CNBC reports. The upstart holds 17% of the category's volume share, edging out Bud Zero and Heineken's 0.0 version. Just three years earlier, Athletic held only a 4% share of the sector. Trending: Invest where it hurts — and help millions heal:. As is true with many other branches of the beverage market, no-alcohol beer has experienced a rash of celebrity-backed brands flooding the shelves. Actor Tom Holland launched Bero in 2024, retired NBA player Dwyane Wade helped get Bud Zero off the ground in 2020, and actor Dax Shepherd created Ted Segers in 2023. Despite projections from Meticulous Research that the global non-alcoholic beer market will reach $34.97 billion by 2032, IWSR says there are still a number of barriers the market must overcome in order to reach that growth potential. Specifically, availability, price, and taste have the ability to affect market value. "Boomers' expectations for lower prices conflict with the higher production costs of most no-alcohol products," the report says. Read Next: Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? APPLE (AAPL): Free Stock Analysis Report TESLA (TSLA): Free Stock Analysis Report This article Non-Alcoholic Beer Sales Up 9% In 2024, Experts Predict It Will Be The Second-Largest Beer Category Worldwide In 2025 originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved.
Miami Herald
30-04-2025
- Health
- Miami Herald
This rising trend terrifies the alcohol industry
Remember when not drinking at a party meant you either had to fake it with a soda or brace for endless questions? Those days are finally fading. Skipping alcohol isn't just accepted - it's becoming cool. And honestly? I'm fully here for it. Related: CEO of popular beer brand spots concerning consumer trend Personally, after listening to Dr. Andrew Huberman's eye-opening podcast on what alcohol actually does to your brain and body, I easily made the decision to go fully sober myself. It's one of the best choices I've made - not just physically, but mentally and socially, too. And it turns out, I'm not alone. More people are rethinking their relationship with alcohol - not because they "have to," but because they genuinely want to. They're swapping vodka sodas for sparkling adaptogens, trading hangovers for early hikes, and realizing you don't need booze to have a good time. And the numbers show it's not just a passing phase. Image source: Shutterstock According to a new survey from NCSolutions, one in four Americans report that they did not drink any alcohol at all in 2024. In addition, 49% of Americans say they are trying to drink less alcohol in 2025, up from 41% in 2024. And it's not just an individual shift - it's a full-on cultural one. With Gen Z leading the way, the interest in sober options keeps climbing. So much so that 58% of Americans say they plan to try a nonalcoholic beverage in 2025. This data suggests more and more Americans are embracing nonalcoholic choices and questioning the social culture that once made drinking feel like a requirement. Related: White Claw creator adds a whole new alcohol line For brands that built their empires on alcohol being a social default, this shift threatens to change the game. But for new businesses who are paying attention: sales of nonalcoholic beer, wine, and spirits are booming - growing so fast that even traditional alcohol brands are scrambling to launch zero-proof options. From sophisticated mocktails to curated nonalcoholic bars, the sober-curious movement is quickly reshaping what socializing, celebration, and even weekends look like. At its core, being sober-curious isn't about restriction - it's about freedom. Freedom to go out without worrying about tomorrow. Freedom to have meaningful conversations without feeling foggy. Freedom to prioritize wellness without sacrificing fun. And it's refreshing to see that more people are realizing you don't have to drink to have a good time - or a good life. As the trend keeps building momentum, the alcohol industry might finally be facing a shift it can't outrun. Because when the choice is between another hangover or an energizing morning workout, more people are starting to realize which one feels better - and that's a reality no brand can ignore. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
17-04-2025
- Health
- Yahoo
Ask the Expert: Alcohol use and cancer
GREENVILLE, S.C. (WSPA)— A new trend is brewing– non-alcoholic beverages. A survey by NC Solutions shows nearly forty-nine percent of Americans are trying to drink less alcohol in 2025. As part of our 'Ask the Expert' series, in partnership with Bon Secours St. Francis, 7NEWS spoke with a doctor who says trading a cocktail for a mocktail can lower your risk of cancer. Sixty-two percent of American adults say they drink alcohol, according to the Pew Research Center, but every sip can pose a risk to your health, according to health experts. 'There is a relationship between many common types of cancer and alcohol use,' said Dr. Stephen Dyar. As a growing number of Americans opt for a sober lifestyle, Dr. Stephen Dyar, Bon Secour's Medical Director of Oncology, says that's a good thing. 'Even light users of alcohol, who have one drink a day, may be at slightly increased risk of certain types of cancers,' said Dr. Dyar. Consuming any type of alcohol, including beer, wine or spirits, increases your risk for cancer. 'There are several cancers for which the risk is increased for people who are alcohol users. Primarily, we think that for aerodigestive tumors, things like throat cancer or esophagus cancer, but a couple of the other ones that we do see–liver cancer is more common in alcohol users,' said Dr. Dyar. For women, there's another cancer risk that goes up with alcohol use. 'There is also a slightly increased risk of breast cancer for women who are alcohol users,' said Dr. Dyar. The Centers for Disease Control and Prevention says over 20,000 people die from alcohol-related cancers in the United States every year. Dr. Dyarr says it's simple–the less you drink, the lower your risk. 'If you're going to consume alcohol, doing it in moderation is the lowest, the lowest risk for developing cancer related to that. The more alcohol consumption that you participate in, unfortunately, the higher your cancer risk is going to be,' said Dr. Dyar. If you believe you are struggling with excessive alcohol use or have questions about how to drink less, reach out to your doctor. To submit a health topic for our 'Ask the Expert' series, click here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Associated Press
03-04-2025
- Health
- Associated Press
The Rise of Social Seltzers and Functional Drinks: What's Next for the Non-Alcoholic Boom?
VIVAZEN emerges as a Feel Great™ favorite in the sober-curious movement, offering a buzz-free social alternative PHOENIX, AZ, April 3, 2025 (EZ Newswire) -- With the rise of functional beverages, social seltzers, and non-alcoholic rituals like Dry January and Sober October, a growing wave of consumers are rethinking how—and why—they unwind. Riding this cultural shift is VIVAZEN, a social drink made from plant-based ingredients that help people relax, Feel Great™, and stay in control—no booze required. According to a recent NCSolutions survey, 41% of Americans are actively trying to drink less alcohol, and 75% have tried or are interested in trying non-alcoholic alternatives. The study also reveals that consumers are looking beyond just abstaining—they're actively seeking functional benefits like stress relief, energy, and mood support. That's exactly where VIVAZEN fits in. 'We're seeing more and more consumers trading alcohol not just for what they want to avoid—but for how they want to feel,' said Natalie Gershon, chief marketing officer at VIVAZEN. 'Our community tells us they love that VIVAZEN helps them relax, connect, and unwind—without sacrificing clarity, sleep, or productivity the next day.' Made with a proprietary blend of functional botanicals, VIVAZEN is designed to: Support relaxation and mood Provide a clean, functional Feel Great™ effect Fit seamlessly into any social setting—from bars to backyard hangs Customers echo this sentiment in product reviews and social content, calling VIVAZEN their 'go-to drink for winding down after work' and 'a must-have for social settings without the pressure to drink.' As alcohol alternatives continue to evolve beyond sugary mocktails and sparkling waters, VIVAZEN stands out with a purpose-built, plant-powered formula that's resonating with sober-curious consumers, wellness-minded Millennials, and Gen Z trendsetters seeking more mindful ways to unwind. VIVAZEN is available in ready-to-drink Alcohol Alternative™ seltzers, botanical gummies, and concentrated wellness shots, available at and select retail locations nationwide. About VIVAZEN VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit
Reuters
03-04-2025
- Health
- Reuters
The Rise of Social Seltzers and Functional Drinks: What's Next for the Non-Alcoholic Boom?
PHOENIX, AZ, April 3, 2025 (EZ Newswire) -- With the rise of functional beverages, social seltzers, and non-alcoholic rituals like Dry January and Sober October, a growing wave of consumers are rethinking how—and why—they unwind. Riding this cultural shift is VIVAZEN, a social drink made from plant-based ingredients that help people relax, Feel Great™, and stay in control—no booze required. According to a recent NCSolutions survey, 41% of Americans are actively trying to drink less alcohol, and 75% have tried or are interested in trying non-alcoholic alternatives. The study also reveals that consumers are looking beyond just abstaining—they're actively seeking functional benefits like stress relief, energy, and mood support. That's exactly where VIVAZEN fits in. 'We're seeing more and more consumers trading alcohol not just for what they want to avoid—but for how they want to feel,' said Natalie Gershon, chief marketing officer at VIVAZEN. 'Our community tells us they love that VIVAZEN helps them relax, connect, and unwind—without sacrificing clarity, sleep, or productivity the next day.' Made with a proprietary blend of functional botanicals, VIVAZEN is designed to: Support relaxation and mood Provide a clean, functional Feel Great™ effect Fit seamlessly into any social setting—from bars to backyard hangs Customers echo this sentiment in product reviews and social content, calling VIVAZEN their 'go-to drink for winding down after work' and 'a must-have for social settings without the pressure to drink.' As alcohol alternatives continue to evolve beyond sugary mocktails and sparkling waters, VIVAZEN stands out with a purpose-built, plant-powered formula that's resonating with sober-curious consumers, wellness-minded Millennials, and Gen Z trendsetters seeking more mindful ways to unwind. VIVAZEN is available in ready-to-drink Alcohol Alternative™ seltzers, botanical gummies, and concentrated wellness shots, available at and select retail locations nationwide. Disclaimer: VIVAZEN products are not intended to diagnose, treat, cure or prevent any disease and these statements have not been evaluated by the FDA. About VIVAZEN VIVAZEN fuels Everyday Heroes™ with the power of plants. For over a decade, we've delivered trusted, high-quality botanical supplements that help people power through, focus up, chill out, and boost their mood—without compromise. Rooted in centuries of herbal wisdom and backed by modern innovation, VIVAZEN is a functional, feel-good alternative for those who want to live—and feel—on their own terms. Join the millions who trust VIVAZEN to Feel Great™, naturally and visit Media Contact ### SOURCE: VIVAZEN
