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Time of India
an hour ago
- Business
- Time of India
Patwari writes to Shah over Sanchi brand ‘decline' after merger with NDDB
Bhopal: Congress state unit chief Jitu Patwari has written to Union home and cooperative minister Amit Shah, raising alarm over what he termed the rapid decline of the state's flagship dairy brand 'Sanchi' following its merger with the National Dairy Development Board (NDDB). Tired of too many ads? go ad free now In a letter to Shah, he said the merger has neither benefited consumers of Sanchi products nor the farmers supplying milk to the MP State Cooperative Dairy Federation. He accused the state govt of neglecting the brand. Patwari wrote at the time of merger, CM Mohan Yadav had announced that the share of MP in overall milk production of the country would be raised from 9 per cent to 20 per cent and "you, too, had given direction to the MP govt to take the target seriously". The Congress leader, however, regretted that it has turned out to be an 'airy' target while the situation on the ground is just the opposite. Patwari claimed that the milk collection by the federation has in fact declined. While the total milk collection from Indore was 94,496 Kg in 2023-24, it reduced to 85,438 Kg in 2024-25. Similarly, the sale of milk has also dipped from 1.56 lakh litre to 1.51 litre. The committees of milk producing farmers also reduced from 385 to 362. The 'Sanchi Parlour' scheme, too, was in a bad shape as 257 applications for setting up a parlour are pending in Indore division itself. Only 57 of them have been accepted and only 31 have opened. In Indore city , 74 applications are pending and only 1 has been accepted. The 'neglect' of Sanchi brand by the govt has "obliquely promoted the private milk brands and they have launched milk and several milk products in the market. Tired of too many ads? go ad free now It's not only damaging the brand value of 'Sanchi' but also leading to 'exploitation' of milk-producing farmers", he said. Patwari alleged that the milk-producing farmers in place of getting remunerative prices for the milk and becoming economically self-sufficient are being driven into economic crisis due to neglect by the state government and bureaucracy. While stating that as cooperative minister, Shah was supposed to strengthen the cooperative bodies all over the country, Patwari said he should not "mutely see a historic cooperative movement like 'Sanchi' go to ruins". He also suggested steps to the union cooperative minister to improve the 'Sanchi brand including formation of an independent panel to examine the actual state of affairs at MP Milk Federation, disposal of application for setting up of 'Sanchi' parlour all over the state in a time-bound manner, review the role of NDDB in collection of milk, its price determination and its distribution network and make the entire process transparent, the state government should be asked to explain why the milk production is not increasing despite announcement of the chief minister. He urged the union cooperative minister to "save" Sanchi brand from decline in the overall interest of the country's cooperative movement.
Time of India
2 days ago
- Business
- Time of India
J'khand will produce surplus milk in 5 to 7 years: Hemant
Ranchi: Jharkhand would soon be able to produce surplus milk and sell it outside the state, chief minister Hemant Soren said while inaugurating the the state's first milk powder generation plant on the Medha Diary premises at Hotwar here. Inaugurating the plant jointly with Hemant, state agriculture, dairy and animal husbandry department minister Shilpi Neha Tirkey also said the new plant would mean a new chapter in Jharkhand's 'White Revolution' making its dependence on Assam and Chhattisgarh for converting excess milk into milk powder end. T he powder plant will have a capacity of 20 MT per day and will be constructed at a total cost of Rs 80 crore. Hemant also laid the foundation for a silage plant in Nagri, Ranchi, which will use leftover fruit and vegetable residues from the Mother Dairy complex to produce feeds for animals. It will not only provide an additional source of income for the state's farmers but also serve as a nutritious option for animals throughout the year. Additionally, the CM unveiled the 'Medha Ragi Laddu', organic fertilizer 'Medha Sudhan', and a distributor app developed by the National Dairy Development Board (NDDB) on the occasion. Addressing a function on the occasion attended by 2,000 dairy farmers, Hemant said Medha dairy is among the priority sectors of the govt to augment farmers' income, and put the state on the development map. "The way we are progressing, our state will not just be able to become self-sufficient in the next five to seven years, but will also be in a position to become a surplus milk-producing state." He appealed to the farmers to help protect the environment. The chief minister further said, "Commercial agriculture is the need of the hour. Special attention must be given to increasing the value addition of agricultural products. Our govt is supporting farmers through various means." On a lighter note, Hemant said, "If cricketing icon M S Dhoni can do farming, why can't others?" He also said, "Despite all challenges, our govt is making continuous efforts to promote agriculture and animal husbandry. We are taking concrete steps to make the state self-sufficient in the production of milk, fish and meat among others. The govt is preparing a work plan to enhance milk collection activities." Agriculture minister Tirkey added, "Today marks a special day for Jharkhand as a new chapter in the field of the White Revolution began. Until now, the state had to rely on states like Assam and Chhattisgarh to convert excess milk into milk powder. Now, the milk collected at the Medha plant complex can be easily converted into milk powder." A year after the formation of the state, the Jharkhand Cooperative Milk Federation Limited (JMF), tied with the National Dairy Development Board (NDDB) to boost milk production. In the last decade, JMF strengthened its milk collection, processing and marketing system by establishing state-of-the-art dairy plants with a capacity of 1,00,000 litres per day in Ranchi, and 50,000 litres per day each in Sarath (Deoghar), Sahebganj, and Palamu. JMF has paid Rs 1,500 crore to milk producers in the state directly into their bank accounts. Get the latest lifestyle updates on Times of India, along with Eid wishes , messages , and quotes !
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Business Standard
20-05-2025
- Business
- Business Standard
Govt to establish 3 multi-state cooperatives for dairy sector growth
The meeting was attended by Union ministers of state for cooperation Krishan Pal Singh Gurjar and Muralidhar Mohol, senior officials and heads of NDDB and NABARD Press Trust of India New Delhi The government on Tuesday decided to set up three new multi-state cooperative societies for the dairy sector to focus on animal feed, dung management and circular use of dead cattle residues. Cooperation Minister Amit Shah, who chaired a meeting on sustainability and circularity in the cooperative dairy sector, said the goal should be to create a sustainable dairy ecosystem that promotes a circular economy. "As we move towards White Revolution 2.0, our goal should not only be to expand dairy cooperatives and make them efficient and effective but also to create an ecosystem of dairy which is sustainable," Shah said. According to an official statement, the first society will work on animal feed production, disease control and artificial insemination, the second will develop models of dung management, and the third will promote circular use of dead cattle residues. Shah emphasised that carbon credit benefits should directly reach farmers through scientific models. He highlighted the need for integrated cooperatives to increase farmers' income. "We have to together travel a journey from 'Sustainability to Circularity' which will be multidimensional," he added. The meeting was attended by Union ministers of state for cooperation Krishan Pal Singh Gurjar and Muralidhar Mohol, senior officials and heads of NDDB and NABARD. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Indian Express
17-05-2025
- Business
- Indian Express
Centre to extend all help to make Tripura ‘aatmanirbhar' in animal husbandry, fisheries sectors: Union Minister
Union Fisheries, Animal Husbandry and Dairying Minister Rajiv Ranjan Singh Saturday said the Centre would extend all required assistance to make Tripura atmanirbhar (self-dependent) in milk and fish production. Speaking at the inauguration of a milk processing plant at Bamutia in West Tripura district, Singh said milk production is increasing by 6 per cent in India every year against the world average of a 2 per cent hike. 'Tripura has huge scope in the animal husbandry and fisheries sector,' the minister further said. Sharing a success story of the National Dairy Development Board (NDDB), the Union minister stated that the capacity of milk collection at an old milk collection centre in Varanasi increased to 3 lakh litres per day from 11,000 litres per day after it was taken over by NDDB. He, thereafter, asked the Tripura government to take strong initiatives to eradicate foot and mouth disease among cattle, stating that any outbreak of the disease makes it difficult to export dairy products to European countries. The newly launched milk processing unit in Tripura can handle 40,000 litres of milk every day, of which 10,000 litres would be turned into curd and buttermilk. Tripura set a 10-year target for food self-sufficiency in 2002-03. The target was not achieved at the time of evaluation in 2012-13, with barely 25,000 MT of meat, 12.5 crore eggs and 1.05 MT of milk produced annually. Later, the erstwhile Left Front government set a new target for self-sufficiency in food production by 2020. But despite repeated attempts, it failed to cut down on its import dependency. In 2020, then chief minister Biplab Kumar Deb said his government was trying to double the income of farmers, including those in the dairy and poultry sectors.
The Print
15-05-2025
- Business
- The Print
How Sanchi, facing squeeze from Amul deal, became synonymous with MP's dairy legacy
But not everybody was celebrating the deal. After the Madhya Pradesh Cooperative Dairy Federation (MPCDF) entered into a five-year agreement with NDDB, he set an ambitious target of bringing about 'a milk revolution' in the state by doubling its milk production capacity over the next five years. Bhopal: When Madhya Pradesh signed an agreement with the Gujarat-based National Dairy Development Board (NDDB) last month to boost milk production in the state, Chief Minister Mohan Yadav was most gung-ho. The decision sparked fierce criticism not only from the opposition Congress party but also from dairy unions in Madhya Pradesh, who fear Amul will eclipse the local brand, Sanchi, which has long been almost synonymous with the state's dairy business. The Congress demanded a 'white paper' on the deal, with state party president Jitu Patwari asking which 'Gujarat lobby' the state government intended to benefit and whether the agreement was aimed at benefiting Gujarat's Amul at the cost of MPCDF's milk brand, Sanchi. 'The NDDB's administration of milk federations in MP would rob the local milk cooperative movement of its soul. It's not a business of milk but of democracy and self-reliance of local milk cooperative committees, too,' said Patwari. The Congress has also accused the state government of taking decisions unilaterally without consulting farmers. The government's decision also faced stiff resistance from milk unions in Madhya Pradesh. Already upset that there have been no elections in any of the unions except Indore for decades, union leaders demanded that the government fix Sanchi's problems instead of bringing in outside players. Many were angry because soon after the signing of the Memorandum of Understanding (MoU) with NDDB, the Madhya Pradesh government handed over administrative control of MPCDF to NDDB. Tawar Singh Chouhan, the last elected representative of the Indore Dairy Sangh, was among those who vehemently opposed Amul's entry into Madhya Pradesh. 'If the government had proceeded to bring in Amul with their plans to amend the Cooperative Societies Act, we were prepared to go to court. But now, when the agreement has been made with NDDB, we are still struggling to get our hands on a copy of the agreement. The day we get it, we will approach the court,' he said. He added that the Indore Dudh Sangh had sought a loan from NDDB about three months ago, but the organisation didn't help. 'We approached NDDB, but it didn't help us. So we used our own fixed deposit and put up a milk powder producing plant,' he said. Tanwar added that the Indore Dudh Sangh has been turning a profit and the government should get NDDB to first improve the functioning of Gwalior and Jabalpur, which were loss-making, instead of handing everything to them. Also Read: MP forest dept to use low-altitude helicopters to herd crop-raiding wildlife away from farmlands Operation Flood The Madhya Pradesh state dairy federation was set up in 1980 under the Operation Flood programme that promoted the setting up of farmers-run cooperatives following the success of Amul in Gujarat. It began with processing plants in Ujjain, followed by Indore and four other divisions. But over the years, the dairy federation has been hurt by poor marketing, stiff competition from Amul and low infrastructural investment. Today, Madhya Pradesh is the third-largest milk-producing state in India after Uttar Pradesh and Rajasthan, but ranks 11th in packet milk sales in the state. The milk cooperative sector in MP has a three-tier structure. The MPCDF is the apex body that operates the brand Sanchi under which milk and its affiliated products are sold within the state. Sanchi also manufactures ghee and other products, including ice cream. Under MPDCF come the six divisional milk unions covering the six major divisions of Bhopal, Indore, Ujjain, Gwalior, Jabalpur and Sagar (also known as Bundelkhand). These six divisions collectively tap roughly 11,636 villages through their dairy cooperative societies (DCS) to collect milk from farmers. Through the six divisional unions, the milk cooperatives collect roughly 10 lakh litres of milk per day, of which seven lakh litres of packet milk is sold. Of the six unions, those in western Madhya Pradesh—including Indore, Ujjain, Bhopal and Sagar—turn in a meagre profit or break even, while those in Gwalior and Jabalpur have been incurring losses, with growth across all six unions plateauing. 'The cooperatives collect merely 1 percent of the total milk produced in the state. At the same time, it sells less than what it has procured, which means there needs to be work undertaken to not only increase procurement but also enhance its marketing,' a senior MPCDF official told ThePrint. From Amul to NDDB Soon after taking charge as chief minister, Mohan Yadav first chaired a meeting on 10 January 2024 with the officials of the Gujarat Cooperative Milk Marketing Federation, which runs the brand Amul. The government planned on tying up with Amul to improve Sanchi. But since the two were separate brands run by state cooperatives, the move threatened Sanchi's existence. Moreover, Sanchi was already facing direct competition from Amul, a much bigger brand with a presence not just in Gujarat but across India. It has been aggressively expanding in Madhya Pradesh, which has essentially threatened Sanchi's share in both milk procurement and sales. With Amul being a state-registered cooperative in Gujarat's Anand district, it ideally required a No Objection Certificate (NOC) from the Madhya Pradesh government to procure milk from federations in the state. Instead, Amul has been procuring milk from farmers in Madhya Pradesh directly through its agents and a private dairy. It has also set up milk processing units with the capacity to process 5 lakh litres of milk in Ujjain, the chief minister's home district. 'There were three scenarios, either the MP milk cooperatives were fixed in-house with the state government providing for funds, the second was tying up with Amul or the third option was roping in the National Dairy Development Board (NDDB), which is an expert body,' a Madhya Pradesh government official told ThePrint. The road ahead for NDDB The Madhya Pradesh government isn't deterred by the criticism. It is aiming to increase the footprint of district cooperative societies across the state through NDDB. Of the 23,124 village panchayats in the state, dairy cooperative societies are active in merely 6,088 village panchayats, which is 25 percent of the total village panchayats. Sanjay Govani, general manager of NDDB, told ThePrint that NDDB is working out a yearly plan to gradually reach 9,000 panchayats in the next year and all of them over the next five years. Govani said NDDB will also be working to reach out to consumers who purchase loose milk instead of milk packets. 'In Madhya Pradesh, the sale of packet milk—including all brands combined, be it Sanchi, Amul, Mother Dairy or others—is only 10 percent of the total milk sold,' Govani said. 'The remaining market is for loose milk. If we can convey to people the benefits of pasteurised milk, that itself will tremendously increase sales of milk without cutting into each other's market,' he added. NDDB will also be hiring 50 to 60 senior managers, who would be paid through NDDB, to transform Sanchi. The minister for animal husbandry, Lakhan Patel, said NDDB would continue with the brand name Sanchi and NDDB was working to improve the quality of products while equipping the state with better infrastructure. According to Govani, market studies by NDDB show a strong attachment to the Sanchi brand in Madhya Pradesh, which NDDB is working to deliver upon. The Madhya Pradesh government has partnered with NDDB to expand the cooperative brand of Sanchi beyond the state. But many others are still skeptical of NDDB's capacity to transform Madhya Pradesh's milk cooperatives. 'One of the biggest problems faced by Sanchi was its poor marketing. It is easier to increase village committees and collect milk, but we are yet to see how NDDB plans to increase milk sales across MP over the next five years that it will be holding operations,' said Girish Paliwal, who is affiliated with the Bhopal Milk Union. 'It is too soon to comment; for now, it is just wait and watch.' (Edited by Sugita Katyal) Also Read: Madhya Pradesh DGP's order directing cops to salute MP, MLAs draws censure from both Congress & BJP
