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Yahoo
18-03-2025
- Entertainment
- Yahoo
Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February
Super Bowl Sunday was the second most-watched day of TV in the history of Nielsen's monthly Gauge reports, exceeding 110 billion viewing minutes, Neilsen revealed Tuesday. That milestone is thanks in large part to the 127.7 million viewers who watched the big game via Fox, and the simulcast on free ad-supported platform Tubi that accounted for a third of streaming usage. Viewers that watched Tubi during the Super Bowl were 38% more likely to be in the 18 to 34 age range than the total game average and also skewed slightly female. Tubi's February usage was up 17% over January to finish with 2% of total TV watch-time, its largest share since July 2024. Overall, TV viewing on Feb. 9 trailed the all time leader, Super Bowl Sunday 2024, by just 500 million minutes. Despite Tubi's gains, YouTube still reigned supreme with the largest share of TV viewing for the month at 11.6%, a 2.5% increase versus the previous month. Nearly 27% of time spent streaming in February was dedicated to watching YouTube. Following behind was Netflix at 8.2%, Disney+, Hulu and ESPN+ at 4.8% on an aggregated basis, Prime Video at 3.5% and the Roku Channel at 2.1%. Trailing behind Tubi was Peacock with a share of 1.5%, Paramount+ with 1.3%, Max with 1.2% and Pluto TV with 1%. Overall, the streaming category added 0.9 share points month-over-month for a total share of 43.5%, its largest to date. By comparison, broadcast (21.2%) and cable (23.2%) combined to account for 44.4% of TV in February. Netflix had the top streaming program for the month with 'The Night Agent' capturing 6 billion viewing minutes, followed by 'Bluey' on Disney+ with 4.2 billion minutes. Among cable viewing, the championship game in the inaugural NHL 4 Nations face-off drew the category's largest audience for the month with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February. On broadcast, the Super Bowl and its pregame and postgame programs on Fox were followed by NBC's Saturday Night Live 50th anniversary special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS' 'Tracker' (10.6 million) and 'Matlock' (9.4 million). Despite strong showings by the Super Bowl and the other top telecasts, total broadcast viewing fell by 10% to account for 21.2% of TV and cable declined 9% and totaled 23.2% of TV. Sports events viewership fell 54% on broadcast and 42% on cable versus January. The post Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February appeared first on TheWrap.
Yahoo
28-02-2025
- Sport
- Yahoo
The best MLB team setup for the future, a baseball-style 4 Nations tournament
In the current game of baseball, teams are always looking for ways to get younger and more athletic. Some teams try to acquire these types of players via free agency (New York Mets with Juan Soto, Boston Red Sox with Garrett Crochet), while others try to do it via the draft. There are a few teams that stand out higher than the others, and we're here to give you our rankings. Jake Mintz and Jordan Shusterman discuss their 26-and-under power rankings for the 2025 season, explaining why the New York Yankees and Philadelphia Phillies are sitting at the bottom of this list, while the Red Sox and Atlanta Braves are in prime shape for the future. Also, on this episode of the Baseball Bar-B-Cast, the guys answer your emails, including whether MLB should adopt an in-season tournament similar to the successful NHL 4 Nations tourney, and discuss why the automated ball-strike system might be the best replay review system in sports. Jake and Jordan then make their picks for The Good, The Bad & The Uggla. (1:50) - The Opener: Reviewing the 26-and-under power rankings (18:18) - Who's in the top 10? (33:49) - BBQ Mailbag (42:07) - 4 Nations in MLB? (50:34) - The Good (54:33) - The Bad (58:47) - The Uggla🖥️ Watch this full episode on YouTube
Yahoo
21-02-2025
- Entertainment
- Yahoo
Baseball Strikes Out at ESPN: Sports Giant to End TV Rights Deal With MLB After Current Season
Disney's ESPN and Major League Baseball are breaking up after nearly 40 years together, a sign of how even the most durable content relationships have come under scrutiny in the streaming era, with sports rights increasing exponentially and entertainment conglomerates left to figure out how to pay the bill. 'We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN's coverage super-serves fans,' ESPN said in a statement Thursday evening. 'In making this decision, we applied the same discipline and fiscal responsibility that has built ESPN's industry-leading live events portfolio as we continue to grow our audience across linear, digital and social platforms. As we have been throughout the process, we remain open to exploring new ways to serve MLB fans across our platforms beyond 2025.' More from Variety NHL 4 Nations Face-Off Final 2025: How To Watch USA vs. Canada Online Without Cable Disney-Fubo Deal Raises Antitrust Concerns, Senator Says (EXCLUSIVE) Disney Hires Paramount's Daria Cercek to Lead Film Studio's Live-Action Division ESPN and MLB were in the midst of a seven-year deal that started in 2022. But the two sides allowed for an 'opt-out' clause in 2025, with either side able to break the pact under certain conditions — a necessary condition, perhaps, in an era when more media companies are eager to snatch up sports rights for their streaming services. At a time when viewers can pick and choose content at a whim, sports remains one of the few formats extant that can draw the large simultaneous audiences that advertisers crave. More to come…. Best of Variety New Movies Out Now in Theaters: What to See This Week Grammy Predictions, From Beyoncé to Kendrick Lamar: Who Will Win? Who Should Win? What's Coming to Netflix in February 2025
