Latest news with #NIFTDaman
Fashion Value Chain
5 days ago
- Entertainment
- Fashion Value Chain
NIFT Alumni Design costumes for Bollywood Pan-India movie 'Devasasya'
Daman In a remarkable achievement for the National Institute of Fashion Technology (NIFT) Daman campus, Sharadhi Sujendra, an alumna of the Master of Fashion Management batch 2023-25, has been selected as the Costume Designer for the upcoming Pan-India movie 'Devasasya'. This mythological and spiritually-driven cinematic journey, set to release in multiple languages, including Telugu, Tamil, Hindi, and Malayalam. 'Devasasya' is a rich blend of ancient lore, divine retribution, and human resilience, set in the mystical realm of Sirsi, Karnataka. The movie's visual storytelling through costumes plays a vital role in bringing authenticity and depth to the characters. Sharadhi, along with her Associate Costume Designer Rashmi Bagenal, has been working to craft costumes that match the time, emotional tone, and personal journey of the characters. The team has been supported by Producer Anantha Murthy, Music Director Hari Ajay, and Production Designer KGF Kiran, who have all contributed to bringing the visual world of Devasasya to life. This achievement highlights the talent and expertise of NIFT Daman's students and alumni in the field of fashion and costume design. Sharadhi's selection for this high-profile project shows NIFT's commitment to nurturing creative talent and providing opportunities for students to excel in their chosen fields. 'I am deeply humbled to be part of this artistic vision and thankful to our producer for believing in new talents and giving us this grand opportunity to showcase our passion and craft,' said Sharadhi.
Fashion Value Chain
28-04-2025
- Business
- Fashion Value Chain
Handmade Jewellery Shines at NIFT Daman's Craft Bazaar
At the recent Craft Bazaar hosted by the National Institute of Fashion Technology (NIFT) Daman, artisan Shagufta Khanam from Nagina, Uttar Pradesh, showcased a stunning array of handmade brass and wooden jewellery. Supported by a team of 30–40 workers, Khanam's work reflects both traditional artistry and a strong spirit of empowerment. Beyond creating beautiful pieces, Khanam focuses on uplifting women by teaching jewellery-making skills and offering them a sustainable livelihood. Despite facing competition from cheaper, mass-produced imports, her intricate, handcrafted jewellery stands out for its authenticity and unique designs. The craft bazaar served as an important platform for Khanam to engage directly with customers who increasingly value the craftsmanship and story behind handmade jewellery. She noted a growing appreciation among buyers for the distinction between handcrafted and machine-made products. NIFT Daman's Craft Bazaar reinforces the institute's commitment to supporting artisans, preserving traditional skills, and empowering women through sustainable initiatives. Events like these play a crucial role in celebrating India's rich artisanal heritage and fostering inclusive economic growth.
Fashion Value Chain
28-04-2025
- Entertainment
- Fashion Value Chain
NIFT Daman Empowers Artisans Through Revolutionary Ramp Show
In a bold and transformative move, NIFT Daman redefined the fashion runway by giving artisans centre stage during its groundbreaking fashion show. Departing from the typical showcase of high-end designer labels, this innovative event celebrated the artistry and skill of India's traditional craftsmen. Inspired by Prime Minister Narendra Modi's vision of promoting Indian handlooms and crafts, NIFT Daman invited 40 artisans from across the country to walk the ramp with their handmade creations. The initiative spotlighted India's vibrant craft traditions and reinforced the importance of integrating artisans into the mainstream fashion narrative. By breaking away from conventional norms, NIFT Daman's fashion show not only honoured the exquisite beauty of handmade crafts but also empowered the creators behind them. The event underscored how fashion can drive social change, offering artisans recognition and a platform to sustain their heritage. This trailblazing initiative set a powerful precedent for the fashion industry, highlighting the need to preserve traditional craftsmanship while opening new avenues for cultural celebration and economic empowerment.
