NIFT Alumni Design costumes for Bollywood Pan-India movie 'Devasasya'
Daman
In a remarkable achievement for the National Institute of Fashion Technology (NIFT) Daman campus, Sharadhi Sujendra, an alumna of the Master of Fashion Management batch 2023-25, has been selected as the Costume Designer for the upcoming Pan-India movie 'Devasasya'. This mythological and spiritually-driven cinematic journey, set to release in multiple languages, including Telugu, Tamil, Hindi, and Malayalam.
'Devasasya' is a rich blend of ancient lore, divine retribution, and human resilience, set in the mystical realm of Sirsi, Karnataka. The movie's visual storytelling through costumes plays a vital role in bringing authenticity and depth to the characters. Sharadhi, along with her Associate Costume Designer Rashmi Bagenal, has been working to craft costumes that match the time, emotional tone, and personal journey of the characters. The team has been supported by Producer Anantha Murthy, Music Director Hari Ajay, and Production Designer KGF Kiran, who have all contributed to bringing the visual world of Devasasya to life.
This achievement highlights the talent and expertise of NIFT Daman's students and alumni in the field of fashion and costume design. Sharadhi's selection for this high-profile project shows NIFT's commitment to nurturing creative talent and providing opportunities for students to excel in their chosen fields.
'I am deeply humbled to be part of this artistic vision and thankful to our producer for believing in new talents and giving us this grand opportunity to showcase our passion and craft,' said Sharadhi.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
29 minutes ago
- Mint
Housefull 5 Box Office Collection day 1: Decent start for Akshay Kumar's film, crosses ₹13 crore on opening day
Housefull 5 Box Office Collection day 1: The much-awaited film, Housefull 5, starring Akshay Kumar and his gang released in cinema on Friday. Off to a decent start, the murder mystery has crossed ₹ 13 crore at the box office. According to industry tracker Sacnilk, Housefull 5 has so far minted ₹ 13.81 crore. However, these are the real-time updates from morning and afternoon. The final figures will be out after 10 pm. If the film maintains similar momentum during the evening and night shows, its total earnings could potentially double by the end of the day. Housefull 5 had an overall 20.93% Occupancy on Friday in 2D format. The 3D format saw an occupancy of 10.76% on June 06, 2025. Cities like Mumbai, Delhi NCR and Ahmedabad had the highest occupancy with the highest number of screenings for the film in all formats. Following closely is Pune, Bengaluru and Surat on the list. Overall, the film has done better business than expected. Going by its advance sales booking, the film was set to premiere with ₹ ₹ 6.87 crore gross earnings (including the blocked seats). Housefull 5 is clashing with the Hindi version of Kamal Haasan's Thug Life which was released a day ahead of Housefull 6. Thug Life, however, has received an underwhelming response. On the other hand, both the films are also clashing with Maddock Films' Bhool Chuk Maaf, starring Rajkummar Rao and Wamiqa Gabbi. Film trade analyst Taran Adarsh tweeted, ''HOUSEFULL 5' IS AKSHAY KUMAR'S WIDEST OVERSEAS RELEASE... The much-awaited #Housefull5 has released in… 85+ countries 1300+ locations 2000+ screens.' He also reviewed the film and called it 'Dhamaal'. "#OneWordReview… #Housefull5: DHAMAAL. Rating: ⭐️⭐️⭐️½ The #Housefull franchise returns with a bang – this time, it's bigger, louder, and crazier... A paisa-vasool entertainer with madness, a thrilling climax, and mass-moments galore. #Housefull5Review. First things first: In a film like #Housefull5, logic takes a backseat... The key is to surrender yourself to the craziness and enjoy the rollercoaster ride. 'Director #TarunMansukhani infuses fresh energy into the franchise, while retaining the essence that fans have loved over the years... #HF5 continues the series' tradition of over-the-top humour, madcap storytelling, and visual extravaganza. The writing is peppered with witty one-liners, quirky twists, and cleverly staged gags... In short, #HF5 strikes the right balance between madness and masala,' his post read. Taran also mentioned what did not work in the film for him. He added, 'Minus points? A few jokes feel dated and forced. Some supporting characters are underutilized. The post-interval screenplay could've been tighter.'
Indian Express
35 minutes ago
- Indian Express
‘Mere paas janta hai': How Bollywood and Hindi are powering Mira Nair's son Zohran Mamdani's run for NYC mayor
Zohran Mamdani, a New York State Assembly member and Democratic mayoral candidate, has turned to Bollywood to fire up his campaign for the city's mayoral race, and is doing it using the lingua franca of those of South Asian descent – Hinglish. In a video posted on social media, Mamdani—who could become the first South Asian mayor of New York City—invokes the cinematic legacy of Amitabh Bachchan, Shah Rukh Khan, and Kishore Kumar to challenge front-runner Andrew Cuomo, in a campaign message that feels more like a film trailer than a typical political ad. It is quite fitting as he is the son of acclaimed Indian filmmaker Mira Nair, who has directed internationally acclaimed films such as Monsoon Wedding and The Namesake. The background music is Deewanagi Deewangi from the Shah Rukh Khan-starrer Om Shanti Om. The video opens with a scene from Deewar (1975), where Amitabh Bachchan, playing the hardened Vijay, faces off with his idealistic brother Ravi (Shashi Kapoor). In the original, Vijay boasts: 'Aaj mere paas buildingein hain, property hai, bangla hai, bank balance hai, gaadi hai. Tumhare paas kya hai? ('Today I have buildings, property, a bungalow, a bank balance, and a car. What do you have?' The video cuts before Shashi Kapoor can reply. Instead, Mamdani appears on screen, arms stretched wide in Shah Rukh Khan's signature pose—his answer: 'Main paas janta hai' (I have the people). His campaign weaves Bollywood nostalgia into political messaging. The iconic scene from Amitabh Bachchan's Deewar, a symbol of class conflict and moral divide in Hindi cinema, is reimagined for American politics for his immigrant voter base. And the SRK pose—made famous in Dilwale Dulhania Le Jayenge and repeated across his filmography, makes him instantly relatable. Billionaires ke paas already sab kuchh hai. Ab, aapka time aageya. Billionaires already have everything. Now, your time has come. — Zohran Kwame Mamdani (@ZohranKMamdani) June 4, 2025 Using Kishore Kumar's voice from the film Karz (1980), Mamdani introduces the idea of ranked-choice voting with a clever twist: 'Hey, have you ever voted for anyone? Have you ever ranked anyone?'—a playful but pointed question to New York's multilingual electorate. He also uses the beloved summer beverage, lassi (buttermilk), to explain rank-based voting. Urging the electorate not to vote for Cuomo, whom he marks as his primary adversary, he uses the lyrics: 'Khana milega pina milega bhaiya ki shadi hai sab kuch milega' to subtly send home the message that while Donald Trump-backed candidate may offer freebees, real change will be elusive. This is followed by the line: 'Billionaires already have everything. Now your time has come.' In yet another nod to classic Hindi cinema, Mamdani invokes the phrase 'Roti, Kapda aur Makaan', the title of the 1974 Manoj Kumar film, to drive home the election plank of basic affordability, a key theme of his campaign. The video presents a stark contrast between Mamdani's populist pitch and Cuomo's elite image. Though Mamdani is speaking to New Yorkers, the language, music, and imagery are unmistakably Indian. After all, his target electorate comprises South Asian immigrants, first-generation voters, and working-class communities who might not see themselves in typical political campaigns. The election will take place on June 24.
&w=3840&q=100)
Business Standard
36 minutes ago
- Business Standard
Multiplexes bank on 'Housefull 5' repeat viewings to lift footfalls
As of Thursday, advance ticket sales for the film - which revolves around three imposters named Jolly (played by Akshay Kumar, Abhishek Bachchan, and Riteish Deshmukh) claiming to be heirs of billions Mumbai Listen to This Article In the first half of 2025, only a few Hindi-language films — such as Chhaava and Raid 2 — managed to draw audiences to theatres. This trend may shift with the release of Housefull 5 on Friday, as multiplex chains anticipate a rise in footfalls and occupancy levels, projected to range between 40 and 60 per cent compared to traditional releases. The optimism follows an announcement by Sajid Nadiadwala, one of the producers of the fifth instalment in the Housefull franchise, that the murder mystery comedy will feature two different endings, each revealing a different killer. 'We fully expect this
