Latest news with #NPDigital
Phone Arena
9 hours ago
- Business
- Phone Arena
ChatGPT might eventually challenge Google Search, but the AI platform has a long way to go
There has been plenty of talk about the upcoming demise of Google Search as many analysts are forecasting that AI platforms like ChatGPT will eventually replace Google Search. But we are a long way from seeing AI apps and platforms completely take over the search business from Google. This year, Google Search has been processing 13.5 billion search requests a day compared to 1 billion search requests a day for ChatGPT. While ChatGPT ties with TikTok for 12th place, a position that many might consider outstanding after such a brief period of time, it doesn't come close to Google and makes you wonder when AI will become a stronger rival for the current Search leader. In case you're wondering, after Google, Instagram search is second with 6.5 billion searches followed by Chinese tech company Baidu; the latter runs 5 billion search requests daily. Snap and Amazon are numbers four and five with daily search numbers of 4 billion and 3.5 billion each day. respectively. The data was generated by NP Digital. By the way, ChatGPT reached 1 billion searches a day 5.5 times faster than Google Search did and that bodes well for the future placement of the AI LLM on this list. Also interesting, 60% of Google Search requests end without a click. Reading the answers provided by AI Overviews, Featured Snippets, and Knowledge Panels on Google Search, all of which offer immediate answers to a question without having to go to another website, typically ends a search request immediately. Top apps used for search requests based on average daily searches handled daily. | image credit-Visual Capitalist A report from the Visual Capitalist suggests that for ChatGPT to surpass Google in terms of daily search requests, the AI platform will have to be integrated into more browsers, search engines, and in more devices. ChatGPT would have to outdo Google with its ability to retrieve and index the open web. And perhaps most importantly, those who traditionally use search engines would have to feel comfortable using AI. The same source says that ChatGPT offers more useful responses than Google does for the following tasks: Complex reasoning Creative writing Explaining things in plain language Summarizing long content Interactive problem-solving Using ChatGPT to get answers related to the above tasks means avoiding the long list of multiple recommendations made by Google Search. One could say that in these five situations, ChatGPT has already surpassed Google as being more useful. Still, if you're looking for a search tool to confirm a quick fact or a specific website, Google Search might be best. On the other hand, if you need something explained to you, or there is a process that you want to know about, ChatGPT will give you a better, more detailed response. This doesn't mean that ChatGPT and other AI platforms can't become the search leaders eventually. It means that right now some of the public is scared of AI, and having heard that it is prone to hallucinations, would prefer to stick with Google Search. The first step to getting the public used to using AI to replace currently used search tools is to have device owners turn to AI instead of digital assistants. If an iPhone user asks Siri a question that she can't answer, the assistant will ask if it is okay to have ChatGPT respond. If the user answers in the affirmative, a response from ChatGPT is shown. On Android devices, Google is starting to replace the Google Assistant with its Gemini LLM (Large Language Model). Queries are sent to Google's servers running the AI models and answers are sent from these servers. When the user needs to set an alarm or timer via Gemini, a Utility Extension is used which allows Google's Gemini to create the requested timer or alarm.
New Straits Times
26-05-2025
- Automotive
- New Straits Times
Lotus Cars Malaysia hires NP Digital to drive digital growth
NP Digital, a leader in performance marketing, has been appointed the official paid media agency for Lotus Cars Malaysia, marking a milestone in the brand's digital emergence in the country. As Lotus enters a bold new chapter with a refreshed product line, the partnership with NP Digital signals a shared ambition to reintroduce the iconic British brand to a new generation of Malaysian drivers. The agency will lead strategy, management, and performance optimisation across Meta (Facebook and Instagram) and Google Search ads, with a focus on brand awareness and lead generation, to reach the discerning automotive audiences. "Partnering with a brand as renowned as Lotus is a milestone that reflects the confidence global brands place in NP Digital's ability to drive real business outcomes," said Marcus Siow, senior director of business development at NP Digital. For Lotus Malaysia, selecting the right partner was about more than credentials - it was about shared passion. As a heritage brand making a bold return to the market with an all-new product lineup, Lotus Malaysia sought a team that would connect with the brand on a deeper level. In 2024, the Malaysian automotive market experienced record-breaking sales with over 816,00 vehicles sold, reflecting a 2.1 per cent year-on-year increase, driven in part by the growing demand for electric vehicles. Lotus, distributed here under Karrus Automotive Group's Lotus Karz Sdn Bhd, delivered over 200 units in 2024. The bulk of these sales were driven by its all-electric Eletre SUV, the world's first all-electric hyper-SUV. The dramatic growth highlights the brand's successful re-entry into the Malaysian market and reflects the evolving preferences of consumers seeking high- performance, sustainable mobility. "The partnership with NP Digital is strategically timed to build on this momentum, helping Lotus Malaysia solidify its digital engagement with tech-savvy, environmentally conscious drivers. "We're rebuilding Lotus Cars Malaysia with passion and purpose," said Justine Ong, head of marketing at Lotus Malaysia. "That's why we chose a partner who believes in the brand as much as we do. When you start from scratch, conviction matters just as much as capability," he added.
Business News Wales
15-05-2025
- Business
- Business News Wales
Acuity Law Supports Yodel Mobile on Acquisition by NP Digital
Andrew-McGlashan Acuity Law, along with alliance partner Kepler Wolf, has successfully advised the majority shareholders of Yodel Mobile on its acquisition by digital marketing agency NP Digital. A pioneer in mobile app marketing, Yodel has a proven track record of delivering results for brands such as UKTV and B&Q. Named App Marketing Agency of the Year at the 2024 App Growth Awards, their services include app store optimisation (ASO), user acquisition, and expert consultancy. Acuity played a key role in supporting Yodel's majority shareholders throughout the acquisition, a move that combines Yodel's expertise with NP Digital's global reach and digital marketing solutions. The deal is set to improve the app experience for clients in finance, travel and hospitality, wellness, education and e-commerce sectors, addressing the growing demand for personalised experiences. The Acuity team was made up of Andrew McGlashan, John Haggis, Cameron McColl and Hannah Miles with employment law advice from Juliette Franklin and commercial law input from John Tay. Andrew McGlashan, Corporate Partner at Acuity Law, said: 'This acquisition represents a big step forward for both parties, and we're delighted to have used our expertise to support Yodel Mobile in securing a deal that will bring innovative solutions to a worldwide audience. 'It also highlights the growing importance of mobile app marketing in today's digital landscape, and we look forward to seeing the positive impact this collaboration will have on clients across multiple sectors.' Mick Rigby, Founder and CEO of Yodel Mobile, said: 'We're excited to be joining NP Digital, a global leader in end-to-end digital marketing. This acquisition emphasises our shared commitment to helping clients meet consumer needs through performance-driven strategies, especially with AI shaping the way we market. We're hugely grateful to Acuity for their outstanding support and guidance throughout this transaction. Their expertise, responsiveness and attention to detail were instrumental in navigating the complexities of this deal. Thanks to Acuity's help the deal was completed to everyone's satisfaction and we're perfectly placed now to deliver more comprehensive solutions with even greater impact.' NP Digital has seen consistent growth in recent years, driven by rising demand for app store search strategies and optimisation. The acquisition of Yodel Mobile strengthens their ability to help brands thrive with cutting-edge solutions, while their London team is set to double as a result of this expansion. Headquartered in Cardiff, Acuity Law is a fast-growing law firm with over 150 lawyers supporting business clients throughout the UK. The firm's growth strategy has seen it open offices in Birmingham, Leeds and Liverpool in recent years, adding to its presence in Bristol, London and Swansea.
