Lotus Cars Malaysia hires NP Digital to drive digital growth
NP Digital, a leader in performance marketing, has been appointed the official paid media agency for Lotus Cars Malaysia, marking a milestone in the brand's digital emergence in the country.
As Lotus enters a bold new chapter with a refreshed product line, the partnership with NP Digital signals a shared ambition to reintroduce the iconic British brand to a new generation of Malaysian drivers.
The agency will lead strategy, management, and performance optimisation across Meta (Facebook and Instagram) and Google Search ads, with a focus on brand awareness and lead generation, to reach the discerning automotive audiences.
"Partnering with a brand as renowned as Lotus is a milestone that reflects the confidence global brands place in NP Digital's ability to drive real business outcomes," said Marcus Siow, senior director of business development at NP Digital.
For Lotus Malaysia, selecting the right partner was about more than credentials - it was about shared passion.
As a heritage brand making a bold return to the market with an all-new product lineup, Lotus Malaysia sought a team that would connect with the brand on a deeper level.
In 2024, the Malaysian automotive market experienced record-breaking sales with over 816,00 vehicles sold, reflecting a 2.1 per cent year-on-year increase, driven in part by the growing demand for electric vehicles.
Lotus, distributed here under Karrus Automotive Group's Lotus Karz Sdn Bhd, delivered over 200 units in 2024.
The bulk of these sales were driven by its all-electric Eletre SUV, the world's first all-electric hyper-SUV.
The dramatic growth highlights the brand's successful re-entry into the Malaysian market and reflects the evolving preferences of consumers seeking high- performance, sustainable mobility.
"The partnership with NP Digital is strategically timed to build on this momentum, helping Lotus Malaysia solidify its digital engagement with tech-savvy, environmentally conscious drivers.
"We're rebuilding Lotus Cars Malaysia with passion and purpose," said Justine Ong, head of marketing at Lotus Malaysia.
"That's why we chose a partner who believes in the brand as much as we do. When you start from scratch, conviction matters just as much as capability," he added.
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