logo
Lotus Cars Malaysia hires NP Digital to drive digital growth

Lotus Cars Malaysia hires NP Digital to drive digital growth

NP Digital, a leader in performance marketing, has been appointed the official paid media agency for Lotus Cars Malaysia, marking a milestone in the brand's digital emergence in the country.
As Lotus enters a bold new chapter with a refreshed product line, the partnership with NP Digital signals a shared ambition to reintroduce the iconic British brand to a new generation of Malaysian drivers.
The agency will lead strategy, management, and performance optimisation across Meta (Facebook and Instagram) and Google Search ads, with a focus on brand awareness and lead generation, to reach the discerning automotive audiences.
"Partnering with a brand as renowned as Lotus is a milestone that reflects the confidence global brands place in NP Digital's ability to drive real business outcomes," said Marcus Siow, senior director of business development at NP Digital.
For Lotus Malaysia, selecting the right partner was about more than credentials - it was about shared passion.
As a heritage brand making a bold return to the market with an all-new product lineup, Lotus Malaysia sought a team that would connect with the brand on a deeper level.
In 2024, the Malaysian automotive market experienced record-breaking sales with over 816,00 vehicles sold, reflecting a 2.1 per cent year-on-year increase, driven in part by the growing demand for electric vehicles.
Lotus, distributed here under Karrus Automotive Group's Lotus Karz Sdn Bhd, delivered over 200 units in 2024.
The bulk of these sales were driven by its all-electric Eletre SUV, the world's first all-electric hyper-SUV.
The dramatic growth highlights the brand's successful re-entry into the Malaysian market and reflects the evolving preferences of consumers seeking high- performance, sustainable mobility.
"The partnership with NP Digital is strategically timed to build on this momentum, helping Lotus Malaysia solidify its digital engagement with tech-savvy, environmentally conscious drivers.
"We're rebuilding Lotus Cars Malaysia with passion and purpose," said Justine Ong, head of marketing at Lotus Malaysia.
"That's why we chose a partner who believes in the brand as much as we do. When you start from scratch, conviction matters just as much as capability," he added.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

British and Spanish PMs agree Gibraltar deal unlocks 'huge opportunity'
British and Spanish PMs agree Gibraltar deal unlocks 'huge opportunity'

The Star

timean hour ago

  • The Star

British and Spanish PMs agree Gibraltar deal unlocks 'huge opportunity'

Spain's Prime Minister Pedro Sanchez attends a bilateral meeting with Britain's Prime Minister Keir Starmer during the European Political Community meeting at Blenheim Palace in Woodstock, Britain, Thursday, July 18, 2024. Kin Cheung/Pool via REUTERS/File Photo LONDON (Reuters) -British Prime Minister Keir Starmer, in a phone call with Spanish Prime Minister Pedro Sanchez, agreed that a deal on the status of Gibraltar unlocked the opportunity for both countries to advance bilateral relationship, Starmer's office said on Wednesday. "Prime Minister Sánchez congratulated the Prime Minister on his leadership," a Downing Street spokesperson said. "Both leaders also agreed that this development unlocks huge opportunity to advance the bilateral relationship between the UK and Spain, on behalf of the British and Spanish people." Starmer also spoke to Chief Minister of Gibraltar Fabian Picardo, the spokesperson said, adding that they both agreed the agreement would allow them to "plan for the long-term while protecting British sovereignty." (Reporting by Sam Tabahriti; Editing by Leslie Adler)

Britain unveils multi-billion spending plan with major boosts for health, defense, housing
Britain unveils multi-billion spending plan with major boosts for health, defense, housing

The Star

time4 hours ago

  • The Star

Britain unveils multi-billion spending plan with major boosts for health, defense, housing

LONDON, June 11 (Xinhua) -- British Chancellor Rachel Reeves on Wednesday unveiled a wide-ranging public spending package aimed at overhauling key national services, including a record 39 billion pounds (52.84 billion U.S. dollars) in long-term affordable housing and 29 billion pounds annually to revitalize the National Health Service (NHS). The announcement, part of Labour's first full spending review in 16 years, outlined day-to-day departmental budgets through 2029 and capital spending through 2030. The review prioritized investment in public health, national security, and regional economic development, according to the government statement. The NHS in England will receive a real-terms increase of 3 percent per year in operating budgets. Funding includes up to 10 billion pounds for digital upgrades, training for thousands of general practitioners, and mental health support teams in all schools across England. "There's no strong economy without a strong NHS," Reeves told the British parliament. Under the new framework, Britain's defense spending will rise from 2.3 percent to 2.6 percent of its gross domestic product (GDP) by 2027, covering the armed forces and intelligence services. Key allocations include 15 billion pounds for a new sovereign nuclear warhead program, 7 billion pounds for military accommodation upgrades, and 6 billion pounds for munitions manufacturing. Housing is another central focus. Reeves confirmed a 10-year, 39 billion pound commitment to affordable housing construction, alongside 10 billion pounds in additional financial support through Homes England to attract private investment. She described the plan as the largest investment in social and affordable housing in 50 years. Transport infrastructure will receive 15.6 billion pounds by 2032 to support local projects in English city regions. Major rail corridors, including the Oxford-Cambridge line and the TransPennine Route, will benefit from expanded funding. Additional allocations include 3.5 billion pounds for the Midlands Rail Hub and 445 million pounds for rail upgrades in Wales. While several departments secured increased funding, others will see reductions in real terms. The Home Office's day-to-day budget will decline by an average of 1.7 percent annually, and the Foreign Office faces a 6.9 percent cut, largely due to reduced overseas aid allocations. The Environment Department's budget will also drop by 2.7 percent, though some investment remains earmarked for flood defences and nature restoration. Reeves pledged to end the use of hotels to accommodate asylum seekers by the end of the current parliament, a measure expected to save 1 billion pounds per year. Additional funds will be directed toward accelerating asylum case processing, appeals, and deportations. The chancellor's pledges come against the backdrop of mounting fiscal pressure. Britain's public finances remain under strain. In the 2024-25 fiscal year, the government borrowed 148.3 billion pounds, while debt interest payments now consume around 10 percent of total public spending. Despite GDP growth of just 0.7 percent in the first quarter of 2025, the fastest among G7 economies, inflation remains elevated at 3.4 percent, and the unemployment rate has risen to 4.6 percent. The Office for Budget Responsibility has flagged a 14 billion pound shortfall caused by weaker growth and higher interest payments. Britain's public debt has now exceeded 100 percent of GDP, prompting economists to warn that increased government spending may eventually require tax rises or reductions elsewhere unless stronger growth is sustained. Defending the government's fiscal policy, Reeves said: "My fiscal rules are non-negotiable. Day-to-day spending must be paid for through tax receipts, because it is not right to expect our children to pay for the services we rely on today." (1 pound = 1.35 U.S. dollar)

Bobcat Company and Actor and Director Josh Duhamel Give Back to the Los Angeles Fire Department
Bobcat Company and Actor and Director Josh Duhamel Give Back to the Los Angeles Fire Department

Malaysian Reserve

time5 hours ago

  • Malaysian Reserve

Bobcat Company and Actor and Director Josh Duhamel Give Back to the Los Angeles Fire Department

Bobcat UTV Donated as Part of its 'Work Worth Doing' Initiative Supports LAFD's First, Full-time, Paid Hand Crew LOS ANGELES, June 11, 2025 /PRNewswire/ — Award-winning actor and Hollywood director Josh Duhamel recently partnered with Bobcat Company for a surprise visit to Los Angeles Fire Department (LAFD) Station 88 to deliver a powerful gift: a brand-new Bobcat UV34XL utility vehicle. The donation was part of Bobcat's 'Work Worth Doing' campaign—a nationwide initiative celebrating the work of everyday people who are making a difference. Duhamel, a Bobcat ambassador, personally handed over the keys to the UTV in recognition of the LAFD's first, full-time, paid wildland hand crew, who help mitigate and control wildfires and will use the UTV on the frontlines of future fires. 'I think this is some of the most honorable work that you can do. It takes a special kind of person to sign up as a firefighter, especially in a place like Los Angeles where wildfires run rampant,' said Duhamel. 'We believe, myself and Bobcat, that the firefighters deserve the best tools out there, and that's why we wanted to donate this machine. I think that anytime you can support those who are protecting others is definitely work worth doing.' Bobcat is also supporting the Los Angeles Fire Department Foundation by donating a portion of proceeds from the sale of its limited-edition hat Duhamel is seen wearing during his recent visit to the LAFD. 'We are grateful for Bobcat and Josh's commitment to advancing our efforts with the generous donation of a Bobcat UTV,' said Adam VanGerpen, Captain and Public Information Officer, Los Angeles City Fire Department. 'This will enhance our hand crew's efficiency in mitigating and fighting wildfires, enabling us to achieve so much more in our mission to keep the community safe.' Bobcat kicked off its 'Work Worth Doing' initiative in May by teaming up with entrepreneur and Magnolia co-founder Chip Gaines to surprise a deserving neighbor and a United States veteran, Jason Shields, with a Bobcat T595 compact track loader. Shields is the founder of Hoof Haven Sanctuary, a non-profit that rescues endangered or injured horses, rehabilitates them and provides them with a forever home. The 'Work Worth Doing' initiative continues throughout 2025 with other Bobcat ambassadors, including country musician Justin Moore and professional BMX rider Ryan Nyquist, visiting and rewarding people making a difference in their communities. Others can get involved on social media by sharing their 'work worth doing' by tagging @BobcatCompany and using hashtag #WorkWorthDoing. To learn more about how Bobcat is giving back and building community, please visit or follow along on Instagram at @bobcatcompany. About Bobcat Company Bobcat Company empowers people to accomplish more, a mission it has honored since creating the compact equipment industry in 1958. As a leading global manufacturer, Bobcat has a proud legacy of innovation, delivering smart solutions to customers' toughest challenges. Backed by the support of a global dealership network, Bobcat offers an extensive line of worksite solutions, including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air, forklifts, attachments, implements, parts and services. With its North American headquarters in West Fargo, North Dakota, Bobcat leads the industry with its innovative offerings designed to transform how the world works, builds cities and supports communities for a more sustainable future. The Bobcat brand is owned by Doosan Bobcat Inc., a company within Doosan Group.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store