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Forbes
09-04-2025
- General
- Forbes
How To Build A Certificate Program Workers Actually Want In 6 Steps
How To Build A Certificate Program Workers Actually Want In 6 Steps Certificate programs are everywhere now. Universities, tech companies, even influencers are offering them. According to the National Student Clearinghouse Research Center (NSCRC), more students earned a certificate in 2023 than in any of the previous 10 years. But some of them feel like a letdown. You sign up hoping to gain something practical and maybe even transformational. Instead, you get recorded interviews, awkward discussion boards, and assignments that seem pulled from a high school workbook. If it is not going to challenge, inspire, or genuinely teach something useful, why are learners paying thousands of dollars? I recently completed a certificate course at a major university and found myself increasingly frustrated. The content was limited to recorded interviews and materials that offered little beyond what I could have found through a quick search. What made it worse was that the course released content one week at a time. I had to wait for each new section to open, even though I could have completed the entire program in a few days. Dragging it out made the experience feel like an attempt to justify the high cost. I kept thinking: I could have learned this with a few well-phrased prompts or YouTube tutorials. How Are Certificate Programs Different From University Courses? I have developed quite a bit of curriculum throughout my career for many different universities, online platforms, and even Forbes. Much of what universities do is create a template with course learning outcomes (aka what you want people to learn by the end of the course) and align assignments to reach those goals. It is not that different to write a certificate program. A college course is typically part of a degree program, focused on academic learning and theoretical foundations, often taught over several weeks for credit. A certificate program is designed to teach a specific skill or outcome, usually in a shorter, more flexible format geared toward working professionals. A college course teaches you why something matters, while a certificate program shows you how to do it. So, I thought it might be interesting to write an article that is a mini certificate program on how to build a certificate program. For this example, let's assume you want to create an emotional intelligence trainer certificate. The steps below apply to nearly any professional certification, whether you're building it as a consultant, a university, or a learning and development leader. Step One: Start With The Learner's Goal In The Certificate Program Step Two: Map The Milestones In The Certificate Program Step Three: Choose The Right Format For The Certificate Program Step Four: Build Assignments That Add Value To The Certificate Program Step Five: Test The Certificate Program Like A Product Step Six: Market The Outcome Of The Certificate Program What Learners And Employers Want From A Certificate Program Learners want clear results, a practical toolkit, a sense of progress, and content they cannot find with a quick search. Many do not want delayed access, forced discussions, or assignments that serve no clear purpose. Certificates only matter to employers if they lead to real skill-building. Can the learner apply what they have learned? Can they show the presentation, workshop, or framework they created, not just a digital badge. Did they solve a relevant problem? For example, they helped improve team communication through an emotional intelligence training they designed. Did they take initiative to grow in a specific direction? Certification should be a proactive approach to professional development. A Final Thought For Anyone Creating A Certificate Program A good certificate program is about leveling up. If someone pays a premium, they should walk away with something they could not have learned from a free video or generic course. Whether you are a university, an entrepreneur, or a training leader, the ultimate test is this: Can your learners do something new, useful, and relevant because of your course? If the answer is yes, you are building something that truly gives value.
Yahoo
29-01-2025
- Business
- Yahoo
Freshman College Enrollment Actually Increased Last Year, Corrected Report Finds
After correcting for an earlier data error, the National Student Clearinghouse Research Center (NSCRC) reported last week that college freshman enrollment increased by 5.5% last fall. The new figures are a reversal of the center's preliminary results released in October 2024, which indicated a decline in college freshman enrollment. Initial estimates reported by the NSCRC in the fall report indicated that enrollment of college freshmen had declined by 5% last year, with especially concerning drops at four-year colleges that serve low-income students. The report projected the largest drop in freshman enrollment since 2020. The NSCRC announced a significant correction to that report earlier this month, stating that it had been based on a 'methodological error' that 'caused the mislabeling of certain students as dual enrolled rather than as freshmen,' which skewed the research group's preliminary enrollment figures. The NSCRC's subsequent research, reported in its recently released Current Term Enrollment Estimates, found that freshman enrollment grew by 5.5% in fall 2024 compared to 2023, representing an increase of about 130,000 freshmen. The growth is driven by older first-year students; enrollment of 18-year-old freshmen is still below pre-pandemic 2019 levels, the NSCRC said. Overall college enrollment grew 4.5% in fall 2024 compared to the previous year, a gain of about 817,000 post-secondary students. Total college enrollment is now about 0.4% above 2019's pre-pandemic levels, with undergraduate enrollment at nearly 16 million students and graduate enrollment at 3.2 million students, the report found. In his statement about the error, NSCRC Executive Director Doug Shapiro said the Current Term Enrollment Estimates report published in January provides a more comprehensive view of enrollment trends based on data from nearly all higher education institutions and uses different methodologies to determine freshman enrollees. The 'Stay Informed' preliminary enrollment report published in October 2024 was based on data from half of the colleges and universities that submit data to the organization. 'The National Student Clearinghouse Research Center acknowledges the importance and significance of its role in providing accurate and reliable research to the higher education community,' Shapiro said in a statement. He added that the center deeply regrets the error and is conducting a thorough review to discover its source. Inside Higher Ed reported that the error came to light as researchers were preparing the center's January report and noted the sharp contrast between preliminary estimates and the final numbers, prompting a retroactive review of the October report and the center's November special analysis on 18-year-old freshmen. The research center created the Stay Informed report in the summer of 2020 to provide 'early and real-time enrollment information' to meet the needs of the higher education community at the height of the COVID pandemic. It has continued to produce these preliminary reports each fall, followed by final and complete reporting on enrollment each winter in its January reports. Because the NSCRC has been the go-to source for statistical data on higher education, revelations of the miscalculation shook researchers and higher education leaders and the media outlets that covered the report. The past year has been a challenging one for the higher education sector. Jeremy Cohen, an NSCRC research associate and one of the report's authors, said that there are a number of forces affecting freshman enrollment, including demographic shifts, the projected decline of high school graduates in the U.S. and the shaky rollout of the 2024-25 Free Application for Federal Student Aid (FAFSA). The U.S. Department of Education noted a potential issue with the preliminary results as early as October when its financial data showed a 3% increase in students receiving federal aid for 2024-25, with 10% more students on track to receive Pell Grants — figures that didn't match the enrollment declines NSCRC had reported. In a statement last week, the Education Department's former undersecretary James Kvaal said he was 'encouraged and relieved' by the revised assessment, which he said was consistent with what officials were seeing on the financial side. Though the enrollment figures for fall 2024 now tell a different story, suggesting at least a moderate post-pandemic recovery, the revised figures don't change the fact that some steep declines still loom for higher education. According to a recent report from the Western Interstate Commission for Higher Education, the number of 18-year-old high school graduates will peak in 2025 at around 3.9 million and are expected to be followed by a 15-year decline, bringing the projected demographic cliff to reality. Undergraduate enrollment for fall 2024 increased for all racial and ethnic demographics, with Hispanic, Black, Asian and multiracial students' enrollment increasing for the third consecutive fall. White student enrollment grew 1% in fall 2024, the first increase from pre-pandemic levels. The 2024 report saw a continuation of the trend of 18-year-old incoming freshmen reporting their race or ethnicity as 'unknown' or declining to report it at all. Undergraduate enrollment increased across all sectors, with community colleges seeing especially strong growth, a 5.9% increase, or 325,000 additional students. Freshman growth was especially robust at community colleges, with 63,000 freshmen enrolled over the last year. Public two-year institutions with a strong emphasis on vocational programs saw healthy growth for the second year in a row, up 13.6% in the last year. Schools with a high vocational program focus now comprise 19.5% of public two-year enrollment, up from 15.3% in 2019. Undergraduate certificate program enrollment increased for the fourth consecutive year, up nearly 10% in the fall of 2024, placing enrollments 28.5% above 2019 levels. Enrollment in bachelor's and associate degree programs increased slightly but remained below 2019 levels. Enrollment increased across all regions in fall 2024, with institutions in the Northeast seeing a 4.7% increase — the first since before the pandemic. The South and West saw similar gains, with the Midwest seeing enrollment rise by 3.1%.
