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Indian Express
4 days ago
- Business
- Indian Express
After Germany & Dubai, women artisans take Phulkari to London
After showcasing their skills in Germany and Dubai, women from Bathinda are now taking Punjab's Phulkari to the global stage in London through HPCL-Mittal Energy Limited's (HMEL) initiative. HMEL, through its social development and livelihood promotion initiatives, is empowering rural women artisans who work with Phulkari in India and abroad. In the last week of July, at the Source Fashion Exhibition held at Olympia, London, the HMEL-supported Nabha Foundation collaborated with the Handloom Export Promotion Council (HEPC) under the India Pavilion and presented a display of Punjab's Phulkari. Over 200 handcrafted products, including 45 new designs, were showcased as per the demands of the international market. These included accessories, fabric swatches and traditional embroidered borders, said HMEL in a statement. 'The exhibition stall was visited by Nidhi Mani Tripathi, Minister (Economic), High Commission of India, London; Shreeranjani Kanagavel, First Secretary (Economic); and Rangaswamy from HEPC, who encouraged the artisans. We also visited premium stores such as Harrods to gain insights into global trends and product positioning,' said Manpreet Kaur, a Phulkari trainer and artisan, who was part of this tour. Nabha Foundation's Executive Director Shubhra Singh and Manpreet represented the women artisans. At the event, they connected with over 50 UK-based designers, boutique owners, exporters, and sourcing managers. Shirts and dresses by the Phulkari artisans, furnishing products caught the attention of interior designers and niche segments such as pet lifestyle brands. The visitors also got a chance to witness the intricate details and cultural heritage of Phulkari during the live embroidery demonstrations, the HMEL said. In addition, with HMEL's support, six women artisans participated in the Venix 2025 programme at IIM Bangalore from August 1 to August 3. They received valuable insights on new product ideas such as short kurtis, shrugs, and skirts, and also explored the area of online market and emerging market trends, said HMEL authorities. For the past two years, HMEL, in collaboration with Nabha Foundation, has been working to revive Phulkari through training camps, design innovation, market access, and participation in national and international exhibitions. These efforts have integrated Phulkari into modern fashion and lifestyle. Today, over 300 women from 22 villages are associated with this initiative, becoming self-reliant, and establishing their unique identity, the HMEL statement said.
Indian Express
26-05-2025
- Business
- Indian Express
Rural women from Punjab shine on international stage with phulkari art in Dubai
In an effort towards cultural preservation and women empowerment, HPCL-Mittal Energy Limited (HMEL), in collaboration with Nabha Foundation, has taken the traditional Punjabi embroidery art of phulkari to new international heights. Following its showcase in Germany earlier this year, phulkari made a powerful impression at the International Apparel and Textile Fair, the Gulf region's largest international B2B fashion trade sourcing fair, at Dubai Festival Arena from May 20 to 22. Under the ongoing phulkari project, rural women artisans from Bathinda in Punjab were given the platform to exhibit their handcrafted phulkari products. Artisan Karamjeet Kaur from the Sukhladdi village and Shubhra Singh from the NGO Nabha Foundation represented this initiative in Dubai. 'Our participation demonstrated the rich craftsmanship and cultural heritage of Punjab, earning accolades from a global audience and opening doors to new markets and partnerships,' said Shubhra Singh. Karamjeet Kaur, who recently returned from Dubai, shared her experience, stating, 'I was once just a homemaker. But through the Phulkari project, I have become self-reliant, and now, along with other women in my village, I have built an identity through this traditional craft. I never imagined I would showcase my work on international soil. It was a great learning experience.' Launched in July 2023, the phulkari initiative has trained over 300 women from 22 villages in both the technical and commercial aspects of the craft. 'This initiative not only uplifts their economic status but also contributes significantly to preserving Punjab's vibrant cultural legacy', said Vishav Mohan Prasad, deputy general manager at HMEL Bathinda. Just two months ago, in March 2025, three rural women from Bathinda had the opportunity to participate in Europe's largest creative fair, CREATIVA, held in Dortmund, Germany. The delegation included Vishav Mohan Prasad; Shubhra Singh, executive director of the Foundation; and four master trainers: Satveer Kaur (Ramsara), Manpreet Kaur (Mahinangal), Sandeep Kaur (Malkana), and Lakhbir Kaur, said a statement by HMEL Bathinda.
Time of India
22-04-2025
- Entertainment
- Time of India
4 Bathinda women take phulkari embroidery to int'l stage at Creativa Dortmund
1 2 Bathinda: Hailing from the Malwa hinterland, with modest backgrounds and not much access to the outside world, four women from Bathinda villages have taken Phulkari (a flower pattern embroidery) to well-known boutiques and design stores of Cologne. After rubbing shoulders with renowned handicraft designers at the Creativa Dortmund fair in Germany, these women successfully brought Phulkari to the global stage by showcasing their work at one of Europe's largest and most creative exhibitions in March. Creativa is a large European creativity and handicrafts fair, known for showcasing the latest innovations and trends in the creative industry. "My maternal grandmother gave me a Phulkari at my marriage, which piqued my interest towards this artform. I received a formal training in this folk art and even provided training to certain women. Now, when I got a chance to showcase this talent, I prepared Phulkari bookmarks to be handed over to foreign delegates, which were highly appreciated. I had a chance to hold a debate over creativity and collaborations to take Phulkari to other levels. Upon visiting design centres in Cologne, I got an understanding of German fashion fiestas," says Satbir Kaur from Ramsarra village in Bathinda, who acted as a Phulkari trainer at a centre prepared by Guru Gobind Singh Refinery. The refinery collaborated with Nabha Foundation in sending the Phulkari trainers to the Dortmund exhibition. Apart from Satbir, Manpreet Kaur from Mahinangal village, Sandeep Kaur from Malkana village, and Lakhbir Kaur participated with Nabha Foundation executive director Shubhra Singh and Guru Gobind Singh Refinery CSR head Vishav Mohan Prasad. Manpreet Kaur says, "I was studying privately at home and never imagined that I would attend an international creative fair, but aligning with HMEL Refinery's Phulkari project gave my life a whole new purpose. During the German visit, I found that, like the Kashmir Pashmina Shawl, the naturally coloured Indian creativity could be taken to further heights with trending designs." Sandeep Kaur said after participating in a bag-making workshop at the fair, she learnt a lot about world designs and prepared bags as per the European styles. Over 700 exhibitors from across the world participated in Creativa, where these women initially found themselves to be inferior but won laurels with their creativity and designs. These four women earlier received training at a centre set up by the refinery and later turned out to be trainers. Nearly 300 rural women have received training in Phulkari making in the last few years. MSID:: 120405404 413 |
