Latest news with #NadiaOmer
New Straits Times
17 hours ago
- Business
- New Straits Times
AirAsia Move unveils new travel strategy
BANGKOK: AirAsia Move, which is owned by Capital A Bhd, plans to reshape the travel experience across Asean through bold, forward-thinking strategies that go well beyond traditional booking platforms. Chief executive officer Nadia Omer shared that the company is consistently enhancing its travel app by deepening customer engagement, strengthening regional collaborations, and offering unique, curated experiences tailored to the needs of today's discerning travellers. With domestic and intra-Asean travel on the rise, she noted that AirAsia Move is also championing staycations and affordable regional getaways to meet the evolving preferences of modern explorers. "We're focused on expanding travel opportunities within Thailand, Malaysia and throughout Asean. This year we are seeing a lot of growth in domestic travel and we are promoting staycation as an occasion. "With inter-Asean travel steadily increasing, we are creating affordable shorter vacations and easy-on-the-pocket bundles," she told reporters, after launching AirAsia Move's new tagline 'Travel More for Less' and unveiling a symbolic aircraft livery at the Don Mueang Maintenance Centre in Thailand on Wednesday. Nadia also noted that the company is exploring partnerships to tap into the growing intersection between travel and entertainment. "We're seeing concerts becoming a major travel driver and we're working on partnerships to bundle concert tickets with flights and hotel stays," she said. Nadia said AirAsia Move is partnering with organisations such as Asean Tourism Association and will launch a dedicated travel guide for Asean tourists soon. "It will serve as a one-stop platform for information such as must-visit destinations and visa requirements while also inspiring visitors to discover the hidden gems scattered across Asean," she added. Nadia said the company aspires to become the most loved travel app in Asean within five years by meeting unmet customer needs and creating memorable experiences. "We have a big task ahead, not just to satisfy our customers but to truly delight them and address their needs. It's a challenge for me and my team, but we're ready for it as we want to earn a place in customers' hearts," she said. On the new tagline, Nadia said the initiative underscores AirAsia Move's deepening commitment to Thailand as a core market and reinforces its vision of making travel more affordable and inclusive for all. She noted that Thailand was chosen as the starting point for the new tagline, given its vibrant appeal and strategic role as a major travel hub in the region. "Travellers today want more than just flights. They want flexibility, simplicity and value. And that's exactly what Move is built to deliver – travelling more for less."
Malaysiakini
4 days ago
- Business
- Malaysiakini
AirAsia Move blames tech glitch for pricey fares amid Philippine probe
Malaysian budget airline AirAsia has claimed that high ticket prices previously displayed on its digital platform, which has caused it to be targeted by Filipino authorities, were a 'technical discrepancy'. AirAsia Move website chief executive officer Nadia Omer said the discrepancies in fare displays for certain routes, including domestic flights operated by Philippine Airlines, were caused by temporary data synchronisation issues with flight pricing partners.
Skift
19-05-2025
- Business
- Skift
AirAsia Move to Fully Rebrand as 'Move' Within 2 Years: CEO Nadia Omer
Shedding the "AirAsia" name is perhaps the online travel platform's way of saying: this is not just an airline app anymore. Move is looking forward to a future where brand loyalty isn't tied to a legacy airline, but to a travel experience. AirAsia Move is preparing to phase out the 'AirAsia' name from its branding entirely over the next 18 to 24 months. While many know Move as the digital arm of one of Southeast Asia's largest low-cost airlines, the company is now looking to separate the airline from the app that once bore its name. 'In another 18-24 months, AirAsia is going to move out. This is how we will be establishing this brand. Move searches are already starting to increase,' said Nadia Omer, CEO of AirAsia Move. The move to rebrand isn't just cosmetic. Over the past few years, AirAsia Move has absorbed all of AirAsia's digital assets, a decision that didn't come easy. 'The toughest part has been for AirAsia, the airline, to give up all of its digital assets so that we at Move, can shape it for the future,' Omer said speaking at the Skift Asia Forum last week. 'The choice
The Star
16-05-2025
- Business
- The Star
Seamless holiday experiences with AirAsia Move
Travellers from Malaysia and Thailand can search for recommended events and places of interest on the AirAsia Move app. — Unsplash Planning a quick escape to Singapore is a whole lot easier now. AirAsia Move has recently teamed up with Singapore Tourism Board (STB) to offer Malaysian and Thai travellers seamless travel experiences, with perks and personalised recommendations available on the app. What this means is that when travellers look for flights or hotel stays from the app, nearby events and attraction offerings will be featured. This allows visitors to make the most out of their itinerary. The initiative includes Muslim-friendly options, making it easier for Muslim holidaymakers to look for halal food and prayer facilities throughout the city. Using technology and user data, STB and AirAsia Move tailor suggestions based on each traveller's interests and preferences – whether it is popular landmarks, cultural attractions, or local street eats. AirAsia Move's chief executive officer Nadia Omer said in a press statement: 'By leveraging our digital ecosystem and consumer insights, we aim to enhance conversion and engagement while simplifying travel planning to Singapore.' Travellers can explore these offerings via the AirAsia Move app. Additionally, AirAsia Move is also jointly working with Royal Brunei Airlines to give users more flight options across Asia, the Middle East, and Britain, all of which can be booked in one place. Royal Brunei Airlines' sales and marketing manager Noor Hidayah Abdullah said in a statement, 'This partnership enhances the accessibility of our flights and improves the overall booking experience. The intuitive interface of the app simplifies the process, making travel planning effortless for our passengers.' Now working with over 70 airline partners and offering access to more than 900,000 hotels around the world, AirAsia Move is fast-becoming a one-stop platform for every kind of traveller.
New Straits Times
23-04-2025
- Business
- New Straits Times
Royal Brunei Airlines joins AirAsia MOVE as direct partner
KUALA LUMPUR: Royal Brunei Airlines has become the latest direct airline partner on AirAsia MOVE, expanding the travel network across Asia, the Middle East, Australia and the United Kingdom. The partnership aims to enhance travel convenience and offer modern travelers greater flexibility in their flight options. AirAsia MOVE chief executive officer Nadia Omer said the airline is excited to welcome Royal Brunei Airlines into its expanding network of direct airline partners. "This collaboration adds more flight choices for travellers and strengthens our commitment to offering a seamless, all-in-one travel booking experience," she said in a statement. Royal Brunei Airlines West Malaysia sales and marketing manager Noor Hidayah Abdullah said the partnership enhances the accessibility of the group's flights and improves the overall booking experience. She said the intuitive interface of the AirAsia MOVE app simplifies the process, making travel planning effortless for our passengers. To mark the partnership, AirAsia MOVE and Royal Brunei Airlines are offering an exclusive promotion with up to 35 per cent off return flights to Brunei, Manila, Beijing, Taipei, and other destinations. The limited-time offer is available for bookings made by April 30, 2025, with travel dates from April 18 to Nov 30, 2025. Aside from Royal Brunei Airlines, AirAsia MOVE partners directly with over 70 notable airlines partners on its platform. AirAsia MOVE users can access over 900,000 hotels worldwide, airport transfers, and other travel services such as online duty-free shopping and travel insurance. These services are integrated with the AirAsia Rewards programme, letting users earn and redeem points for transactions within the app.
